Etsy Inc. (0IIW) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Etsy Inc. $74.94, price $73.10, upside +2.5%, quality 78 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $29.40 – $296.16 · fair‑value band $52.46 – $97.42 · the $73.10 price screens below the $74.94 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, and internationally. It operates through Etsy and Depop segments. The company operates Etsy marketplace that connects artisans with various consumers; and Depop, a fashion resale marketplace.
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Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, and internationally. It operates through Etsy and Depop segments. The company operates Etsy marketplace that connects artisans with various consumers; and Depop, a fashion resale marketplace. It also provides marketplace activities, including transaction offsite advertising, payments processing, and listing fees, as well as from optional seller services, which include on-site advertising and shipping labels. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.
Stock analysis
Etsy Inc. (0IIW) currently trades at $73.10, while our model-based Fair Value estimate is $74.94, so the stock looks roughly fairly valued today (gap 2.5%).
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Valuation
Bull case: the DCF Models group reads highest at a median of $90.60 per share, and 9 of the 21 models we run sit above the $73.10 price.
Bear case: the Earnings-Based group reads lowest at $27.53, and 12 of the 21 models stay below the price. Evidence for this calculation is medium.
Scenario range: $52.46 (bear) to $97.42 (bull), the price of $73.10 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 78/100 (high quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Etsy Inc. reported revenue of $2.9B in FY2025 versus $2.3B in FY2021, a compound +5.5%/yr. Reported net income was $163M in FY2025, compounding −24.2%/yr from FY2021.
Key figures
Market cap $9.1B · P/E ratio 0.3 · P/S ratio 0.02 · EPS (TTM) $3.00 · Net margin 5.7% · Return on equity −1,225% · Return on assets (EBIT) 14.4% · Operating margin 19.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 16% below its 52-week high and 64% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 10% fair-value upside, at 3%, 0IIW screens richer than that median.
Fair Value models
Bear $52.46Fair Value $74.94Bull $97.42
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($2.27 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.83/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+2.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.8%
Start year 2020 (pandemic). Over 10 years: +26.6% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+32.5%
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’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−0.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−0.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.25% → 13%
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+12.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +10.0% a year for the price and −0.4% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 97 stocks
Beats the industry median on 5/7 measures
Overall it ranks above its industry peers.
Valuation
Quality Score78 · Top 25%
Fair Value upside+2.5% · Below median
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets10.2% · Top 25%
Net margin (TTM)9.8% · Top 25%
Operating margin (TTM)19.0% · Top 25%
Growth and dividend
Revenue growth3.1% · Below median
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Internet Retail median · lower = cheaper
P/E (TTM)0.3× · Cheapest 25%
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)37· sector 47
FUTURE (revenue growth)16· sector 63
PAST (return on equity)0· sector 20
HEALTH (low debt)0· sector 92
DIVIDEND (yield)0· sector 36
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Etsy Inc. Fair Value". https://www.fairvalue-calculator.com/stock/0IIW
Frequently asked questions
Is Etsy Inc. (0IIW) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $74.94 versus a price of $73.10, about +3% upside (fairly valued).
What is the fair value of 0IIW?
Our model-based fair value for Etsy Inc. is $74.94 (as of Sep 24, 2026), built from audited fundamentals. The current price: $73.10.
What is the quality score of 0IIW?
Etsy Inc. has a Quality Score of 78/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Etsy Inc. (0IIW)?
Our model-based price target is the fair value of $74.94 (as of Sep 24, 2026) from 21 valuation models. Cautious scenario $52.46, optimistic scenario $97.42. It is a calculation from audited fundamentals, not an analyst target.
What is the Etsy Inc. stock forecast for 2026?
Our models put fair value at $74.94, about +3% upside versus a price of $73.10 (fairly valued). Cautious scenario $52.46, optimistic scenario $97.42. The calculation is refreshed regularly with new filings.
What is the revenue of Etsy Inc. (0IIW)?
Etsy Inc. reported trailing-twelve-month revenue of about $2.9B (latest available figure, as of Sep 24, 2026).
What growth is priced into Etsy Inc. (0IIW)?
For today's price to be fair in a discounted-cash-flow model, Etsy Inc. would have to grow free cash flow by +12.6 % per year for five years (discount rate 12.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +10.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0IIW use?
Our models discount Etsy Inc. at 12.4 %: a base by market capitalisation (unknown), damped by beta 1.84, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Etsy Inc. that is +12.6 % per year a year over ten years, using the same discount rate (12.4 %) and the same formula as our fair value.
How much growth has Etsy Inc. (0IIW) delivered so far?
Over the past 5 years revenue at Etsy Inc. grew +10.8 % a year. The price currently implies +12.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Etsy Inc. (0IIW) growing?
The median revenue growth in the sector is +7.0 % a year. That is the yardstick for the growth priced into Etsy Inc. (+12.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Etsy Inc. (0IIW)?
The free-cash-flow yield on the price is 5.64 %: that much free cash flow Etsy Inc. produces per unit of market value. When it exceeds the discount rate of our models (12.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Etsy Inc. (0IIW)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Etsy Inc. it is $74.94 per share (as of Sep 24, 2026), against a price of $73.10. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Etsy Inc. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0IIW trades below its calculated fair value: price $73.10, fair value $74.94, a gap of about +3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0IIW?
No. The price is what the market pays today ($73.10); the fair value is what the company's own numbers justify ($74.94). For Etsy Inc. the two are $1.84 per share apart. That gap is exactly why we show both numbers side by side.
How much is Etsy Inc. worth?
The market values Etsy Inc. at about $9.1B (market capitalisation, as of Sep 24, 2026). Per share that is $73.10; our models calculate a fair value of $74.94 per share.
What do the bullish and bearish scenarios say about 0IIW?
Our models span a range for Etsy Inc.: cautious scenario $52.46, base $74.94, optimistic $97.42 per share (as of Sep 24, 2026, price $73.10). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 0IIW?
Etsy Inc. trades at a price-to-earnings ratio of 0.3 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $74.94 is built from several models across several years.
How solid is the balance sheet of Etsy Inc. (0IIW)?
Balance-sheet figures for Etsy Inc. (as of Sep 24, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 78/100, which measures business quality independently of the share price.
How far is 0IIW from its 52-week high?
Etsy Inc. trades at $73.10, about 16% below its 52-week high of $86.63 and 64% above the low of $44.68 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $74.94 is for.
Which stocks are comparable to Etsy Inc.?
From the same area (Industrials) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Etsy Inc. stock attractive at the current price?
The data as of Sep 24, 2026: price $73.10, calculated fair value $74.94 (+3%), Quality Score 78/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0IIW calculated?
We run Etsy Inc. through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $74.94, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Etsy Inc. currently trades 2 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Etsy Inc. (0IIW)?
The closing price on Oct 2, 2026 was $73.10. Our model-based fair value is $74.94, about +3% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Etsy Inc. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($52.46 to $97.42) leaves room in how you read the outcome.
Key figures of Etsy Inc.
How large is the market capitalisation of Etsy Inc. (0IIW)?
The market capitalisation of Etsy Inc. is $9.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Etsy Inc. (0IIW)?
The price-to-sales ratio of Etsy Inc. is 0.02 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Etsy Inc. (0IIW)?
Earnings per share at Etsy Inc. are $3.00 (price ÷ EPS = P/E 0.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Etsy Inc. (0IIW)?
The net margin of Etsy Inc. is 5.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Etsy Inc. (0IIW)?
The return on equity (ROE) of Etsy Inc. is −1,225% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Etsy Inc. (0IIW)?
On an EBIT basis the return on assets of Etsy Inc. is 14.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Etsy Inc. (0IIW)?
The operating margin of Etsy Inc. is 19.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Etsy Inc. (0IIW)?
Revenue at Etsy Inc. is growing +3.1% versus a year earlier (3y avg +4.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Etsy Inc. (0IIW)?
Earnings per share at Etsy Inc. are growing −7.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Etsy Inc. (0IIW) carry?
The net debt of Etsy Inc. is $1.7B (fiscal year 2025, ≈ 2.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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