Hasbro, Inc (0J3K) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Hasbro, Inc $95.86, price $89.70, upside +6.9%, quality 69 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Hasbro, Inc
0J3K · LSENeutralThe stock looks roughly fairly valued with average quality.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $38.67 – $104.53 · fair‑value band $69.54 – $125.01 · the $89.70 price screens below the $95.86 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.
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Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Stock analysis
Hasbro, Inc (0J3K) currently trades at $89.70, while our model-based Fair Value estimate is $95.86, so the stock looks roughly fairly valued today (gap 6.4%).
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Valuation
Bull case: the Multiples group reads highest at a median of $122.75 per share, and 6 of the 15 models we run sit above the $89.70 price.
Bear case: the Dividend Discount group reads lowest at $37.68, and 9 of the 15 models stay below the price. Evidence for this calculation is medium.
Scenario range: $69.54 (bear) to $125.01 (bull), the price of $89.70 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Hasbro, Inc reported revenue of $4.7B in FY2025 versus $6.4B in FY2021, a compound −7.5%/yr. Reported net income was −$322M in FY2025.
Key figures
Market cap $12.6B · P/E ratio 0.3 · EPS (TTM) $2.70 · Dividend yield 3.1% · Net margin −6.9% · Return on equity 160% · Return on assets (EBIT) 3.9% · Operating margin 22.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and 28% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 39% fair-value upside, at 7%, 0J3K screens richer than that median.
Fair Value models
All 15 models by family
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Set up alert →Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 65
Revenue & earnings trend
Growth Forecast
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Compare Hasbro, Inc with another stock
Price, fair value, quality and upside side by side.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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Key figures of Hasbro, Inc
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