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Hasbro, Inc (0J3K) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of Hasbro, Inc $95.86, price $89.70, upside +6.9%, quality 69 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Cyclical · GB · ISIN US4180561072

HI Some data Sep 24, 2026

Hasbro, Inc

0J3K · LSE

NeutralThe stock looks roughly fairly valued with average quality.

·Fair value $95.86 · Fairly valued (+6.9%)
✓Quality 69/100
!Weak Growth (revenue 5y −3.0 %/yr)
✓Solidly profitable · 16.0% net margin (TTM)
✓generates free cash flow
✓3.1% dividend yield · Sustainable
✓Wide moat 81/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$104.53 $38.67 Fair Value $95.86 Mar 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $38.67 – $104.53 · fair‑value band $69.54 – $125.01 · the $89.70 price screens below the $95.86 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.

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Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Stock analysis

Hasbro, Inc (0J3K) currently trades at $89.70, while our model-based Fair Value estimate is $95.86, so the stock looks roughly fairly valued today (gap 6.4%).

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Valuation

Bull case: the Multiples group reads highest at a median of $122.75 per share, and 6 of the 15 models we run sit above the $89.70 price.

Bear case: the Dividend Discount group reads lowest at $37.68, and 9 of the 15 models stay below the price. Evidence for this calculation is medium.

Scenario range: $69.54 (bear) to $125.01 (bull), the price of $89.70 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Hasbro, Inc reported revenue of $4.7B in FY2025 versus $6.4B in FY2021, a compound −7.5%/yr. Reported net income was −$322M in FY2025.

Key figures

Market cap $12.6B · P/E ratio 0.3 · EPS (TTM) $2.70 · Dividend yield 3.1% · Net margin −6.9% · Return on equity 160% · Return on assets (EBIT) 3.9% · Operating margin 22.2%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 14% below its 52-week high and 28% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 39% fair-value upside, at 7%, 0J3K screens richer than that median.

Fair Value models

Bear $69.54 Fair Value $95.86 Bull $125.01
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $80.89 $108.35 $148.24 79
Growth DCF $83.20 $109.21 $145.16 77
5Y EBITDA Exit $81.63 $118.10 $160.05 73
All 15 models by family
DCF Models
FCF DCF $80.89 $108.35 $148.24 79
5Y Revenue Exit $52.72 $67.92 $86.82 71
5Y EBITDA Exit $81.63 $118.10 $160.05 73
10Y Revenue Exit $62.34 $77.39 $94.32 66
10Y EBITDA Exit $80.67 $110.13 $144.53 67
Earnings-Based
EPV $66.63 $76.18 $84.42 70
Dividend Discount
Gordon GGM $27.25 $38.24 $49.17 69
DDM Multi-Stage $27.25 $37.68 $49.34 67
Multiples
EV/EBIT $119.04 $156.68 $194.31 63
EV/EBITDA $93.59 $122.75 $151.90 64
EV/Revenue $37.36 $50.73 $64.11 51
Asset-Based
NCAV (Graham) $2.13 $2.85 $4.26 51
Growth DCF
Growth DCF $83.20 $109.21 $145.16 77
Rev-Margin DCF $52.72 $69.35 $88.09 71
Economic Profit
ROIC Compounder $66.63 $76.18 $84.42 70

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Quality Score breakdown

Overall quality 69/100

Of which business quality 62 · Market factors (momentum, volatility) 65

Profitability 32
Margins and returns on capital today
Quality Growth 53
Are margins and returns improving?
Cashflow 80
Earnings quality: real cash, not paper profit
Fin. Strength 47
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 83
Calm price path (market factor)
Momentum 57
Price trend over the last 3–12 months (market factor)
52W Momentum 58
Distance to the 52-week high (market factor)
Net Issuance 81
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+13.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.0%
Start year 2020 (pandemic). Over 10 years: +0.5% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
13.7% (2019) → 16.7% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes more growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+1.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −1.0% a year for the price and +3.5% for the forecasts.
Forecast 2026 (sales)+7.7%
Forecast 2027 (sales)+6.3%
Projected 2028 (sales)+5.8%
Projected 2029 (sales)+5.3%
Projected 2030 (sales)+4.7%

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Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Cite: Fair Value Calculator (2026). "Hasbro, Inc Fair Value". https://www.fairvalue-calculator.com/stock/0J3K

Frequently asked questions

Is Hasbro, Inc (0J3K) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $95.86 versus a price of $89.70, about +7% upside (fairly valued).
What is the fair value of 0J3K?
Our model-based fair value for Hasbro, Inc is $95.86 (as of Sep 24, 2026), built from audited fundamentals. The current price: $89.70.
What is the quality score of 0J3K?
Hasbro, Inc has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hasbro, Inc (0J3K)?
Our model-based price target is the fair value of $95.86 (as of Sep 24, 2026) from 15 valuation models. Cautious scenario $69.54, optimistic scenario $125.01. It is a calculation from audited fundamentals, not an analyst target.
What is the Hasbro, Inc stock forecast for 2026?
Our models put fair value at $95.86, about +7% upside versus a price of $89.70 (fairly valued). Cautious scenario $69.54, optimistic scenario $125.01. The calculation is refreshed regularly with new filings.
What is the revenue of Hasbro, Inc (0J3K)?
Hasbro, Inc reported trailing-twelve-month revenue of about $5.0B (latest available figure, as of Sep 24, 2026).
Does Hasbro, Inc pay a dividend?
Hasbro, Inc currently shows a dividend yield of about 3.12% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Hasbro, Inc (0J3K)?
For today's price to be fair in a discounted-cash-flow model, Hasbro, Inc would have to grow free cash flow by +1.4 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0J3K use?
Our models discount Hasbro, Inc at 9.0 %: a base by market capitalisation (unknown), damped by beta 0.48, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hasbro, Inc that is +1.4 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Hasbro, Inc (0J3K) delivered so far?
Over the past 5 years revenue at Hasbro, Inc grew -3.0 % a year. The price currently implies +1.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hasbro, Inc (0J3K) growing?
The median revenue growth in the sector is +9.2 % a year. That is the yardstick for the growth priced into Hasbro, Inc (+1.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hasbro, Inc (0J3K)?
The free-cash-flow yield on the price is 6.60 %: that much free cash flow Hasbro, Inc produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hasbro, Inc (0J3K)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hasbro, Inc it is $95.86 per share (as of Sep 24, 2026), against a price of $89.70. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Hasbro, Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0J3K trades below its calculated fair value: price $89.70, fair value $95.86, a gap of about +7% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0J3K?
No. The price is what the market pays today ($89.70); the fair value is what the company's own numbers justify ($95.86). For Hasbro, Inc the two are $6.16 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hasbro, Inc worth?
The market values Hasbro, Inc at about $12.6B (market capitalisation, as of Sep 24, 2026). Per share that is $89.70; our models calculate a fair value of $95.86 per share.
What do the bullish and bearish scenarios say about 0J3K?
Our models span a range for Hasbro, Inc: cautious scenario $69.54, base $95.86, optimistic $125.01 per share (as of Sep 24, 2026, price $89.70). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0J3K from its 52-week high?
Hasbro, Inc trades at $89.70, about 14% below its 52-week high of $104.53 and 28% above the low of $70.03 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $95.86 is for.
Which stocks are comparable to Hasbro, Inc?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, ANTA Sports Products Limited, Amer Sports, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hasbro, Inc stock attractive at the current price?
The data as of Sep 24, 2026: price $89.70, calculated fair value $95.86 (+7%), Quality Score 69/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0J3K calculated?
We run Hasbro, Inc through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $95.86, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Hasbro, Inc currently trades 6 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hasbro, Inc (0J3K)?
The closing price on Oct 2, 2026 was $89.70. Our model-based fair value is $95.86, about +7% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hasbro, Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Hasbro, Inc

How large is the market capitalisation of Hasbro, Inc (0J3K)?
The market capitalisation of Hasbro, Inc is $12.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Hasbro, Inc (0J3K)?
The price-to-earnings ratio of Hasbro, Inc is 0.3 (as of Jul 24, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What are the earnings per share of Hasbro, Inc (0J3K)?
Earnings per share at Hasbro, Inc are $2.70 (price ÷ EPS = P/E 0.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hasbro, Inc (0J3K)?
The dividend yield of Hasbro, Inc is 3.1% (payout 104%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hasbro, Inc (0J3K)?
The net margin of Hasbro, Inc is −6.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hasbro, Inc (0J3K)?
The return on equity (ROE) of Hasbro, Inc is 160% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hasbro, Inc (0J3K)?
On an EBIT basis the return on assets of Hasbro, Inc is 3.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hasbro, Inc (0J3K)?
The operating margin of Hasbro, Inc is 22.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hasbro, Inc (0J3K)?
Revenue at Hasbro, Inc is growing +16.2% versus a year earlier (3y avg −7.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hasbro, Inc (0J3K)?
Earnings per share at Hasbro, Inc are growing +98.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hasbro, Inc (0J3K) carry?
The net debt of Hasbro, Inc is $2.6B (fiscal year 2025, ≈ 3.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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