New Wave Group (0KIZ) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of New Wave Group SEK 131, price SEK 90.60, upside +44.9%, quality 52 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 41.36 – kr 126.78 · fair‑value band kr 80.26 – kr 217.05 · the kr 90.60 price screens below the kr 131.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Benelux, rest of Nordic countries, rest of Europe, and internationally. It operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings.
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New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Benelux, rest of Nordic countries, rest of Europe, and internationally. It operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings. The Corporate segment offers promowear products, such as clothes for printing and embroidery, as well as leisure, work, and sports clothes; promotional gifts, including pens, power banks, gift cards, promotional and corporate gifts, bags, handbags, bed linens, and towels; and a range of work wear products comprising underwear, outer garments, reflective clothing, flame protective, and accessories for professional categories, which consist of construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers. This segment offers its products under the D.A.D Sportswear, BAGSFIRST, James Harvest, PROJOB, hurricane, ultimate clothing collection, Printer, Cottover, Clique, Toppoint, Grizzly, J. Harvest & Frost, Jobman, Graphix, Derby of Sweden, and ProJob brands. The Sports & Leisure segment provides clothes and shoes for sports, golf, hunting, fishing, shoe, and fashion trade under the Cutter & Buck, AHEAD, Craft, Clique, AHEAD, Kate Lord, Auclair, Laurentide, Seger, Termo, PAX, Marstrand, Sköna Marie, and Tenson brands. The Gifts & Home Furnishings segment offers gifts and home furnishing products under the Sagaform, Orrefors, Kosta Förlag, Lord Nelson Victory, KostaBoda, Lord Nelson, Queen Anne, Orrefors Jernverk, Nightingale, Kosta Linnewäfveri, Lågprisvaruhuset Kosta AB, Kosta Boda Art Hotel, Kosta Lodge, ByOn, Victorian, and VAKINME brands. The company was incorporated in 1989 and is headquartered in Gothenburg, Sweden.
Stock analysis
New Wave Group (0KIZ) currently trades at kr 90.60, while our model-based Fair Value estimate is kr 131.29, implying the stock looks roughly 31.0% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of kr 232.34 per share, and 17 of the 23 models we run sit above the kr 90.60 price.
Bear case: the Growth DCF group reads lowest at kr 15.01, and 6 of the 23 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 80.26 (bear) to kr 217.05 (bull), the price of kr 90.60 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
New Wave Group reported revenue of 10.0B SEK in FY2025 versus 6.7B SEK in FY2021, a compound +10.5%/yr. Reported net income was 783M SEK in FY2025, compounding +0.7%/yr from FY2021.
Key figures
Market cap 12.0B SEK (≈ $1.2B) · P/E ratio 0.1 · EPS (TTM) kr 12.74 · Dividend yield 3.3% · Net margin 7.8% · Return on equity 11.0% · Return on assets (EBIT) 12.3% · Operating margin 7.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 23% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 5% fair-value upside, at 45%, 0KIZ screens cheaper than that median.
Fair Value models
Bear kr 80.26Fair Value kr 131.29Bull kr 217.05
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 7.36 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+5.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.4%
Start year 2020 (pandemic). Over 10 years: +7.3% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+19.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+15.8%
Dividend (yield on the price)3.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.15.8% vs 16.1%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 12%
Start year 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+79.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +75.8% a year for the price and +5.1% for the forecasts.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "New Wave Group Fair Value". https://www.fairvalue-calculator.com/stock/0KIZ
Frequently asked questions
Is New Wave Group (0KIZ) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 131.29 versus a price of kr 90.60, about +45% upside (undervalued).
What is the fair value of 0KIZ?
Our model-based fair value for New Wave Group is kr 131.29 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 90.60.
What is the quality score of 0KIZ?
New Wave Group has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for New Wave Group (0KIZ)?
Our model-based price target is the fair value of kr 131.29 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario kr 80.26, optimistic scenario kr 217.05. It is a calculation from audited fundamentals, not an analyst target.
What is the New Wave Group stock forecast for 2026?
Our models put fair value at kr 131.29, about +45% upside versus a price of kr 90.60 (undervalued). Cautious scenario kr 80.26, optimistic scenario kr 217.05. The calculation is refreshed regularly with new filings.
What is the revenue of New Wave Group (0KIZ)?
New Wave Group reported trailing-twelve-month revenue of about 10.2B SEK (latest available figure, as of Sep 24, 2026).
Does New Wave Group pay a dividend?
New Wave Group currently shows a dividend yield of about 3.31% relative to its recent price (as of Sep 24, 2026).
What growth is priced into New Wave Group (0KIZ)?
For today's price to be fair in a discounted-cash-flow model, New Wave Group would have to grow free cash flow by +79.2 % per year for five years (discount rate 12.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +10.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0KIZ use?
Our models discount New Wave Group at 12.8 %: a base by market capitalisation (small), damped by beta 1.36, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For New Wave Group that is +79.2 % per year a year over ten years, using the same discount rate (12.8 %) and the same formula as our fair value.
How much growth has New Wave Group (0KIZ) delivered so far?
Over the past 5 years revenue at New Wave Group grew +10.4 % a year. The price currently implies +79.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of New Wave Group (0KIZ) growing?
The median revenue growth in the sector is +7.2 % a year. That is the yardstick for the growth priced into New Wave Group (+79.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of New Wave Group (0KIZ)?
The free-cash-flow yield on the price is 0.32 %: that much free cash flow New Wave Group produces per unit of market value. When it exceeds the discount rate of our models (12.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of New Wave Group (0KIZ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For New Wave Group it is kr 131.29 per share (as of Sep 24, 2026), against a price of kr 90.60. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is New Wave Group stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0KIZ trades below its calculated fair value: price kr 90.60, fair value kr 131.29, a gap of about +45% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0KIZ?
No. The price is what the market pays today (kr 90.60); the fair value is what the company's own numbers justify (kr 131.29). For New Wave Group the two are kr 40.69 per share apart. That gap is exactly why we show both numbers side by side.
How much is New Wave Group worth?
The market values New Wave Group at about 12.0B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 90.60; our models calculate a fair value of kr 131.29 per share.
What do the bullish and bearish scenarios say about 0KIZ?
Our models span a range for New Wave Group: cautious scenario kr 80.26, base kr 131.29, optimistic kr 217.05 per share (as of Sep 24, 2026, price kr 90.60). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0KIZ from its 52-week high?
New Wave Group trades at kr 90.60, about 23% below its 52-week high of kr 117.18 and 7% above the low of kr 84.85 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of kr 131.29 is for.
Which stocks are comparable to New Wave Group?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is New Wave Group stock attractive at the current price?
The data as of Sep 24, 2026: price kr 90.60, calculated fair value kr 131.29 (+45%), Quality Score 52/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0KIZ calculated?
We run New Wave Group through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 131.29, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. New Wave Group currently trades 31 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of New Wave Group (0KIZ)?
The closing price on Oct 2, 2026 was kr 90.60. Our model-based fair value is kr 131.29, about +45% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with New Wave Group right now?
The model range is unusually wide (kr 80.26 to kr 217.05). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (52/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of New Wave Group (0KIZ) come from?
Earnings per share at New Wave Group grew +18.7 % a year from 2014 to 2025. Broken into its drivers: revenue per share +8.1 %, EBIT margin +9.1 %, tax rate −0.7 %, residual (interest, one-offs) +1.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of New Wave Group
How large is the market capitalisation of New Wave Group (0KIZ)?
The market capitalisation of New Wave Group is 12.0B SEK (≈ $1.2B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of New Wave Group (0KIZ)?
The price-to-earnings ratio of New Wave Group is 0.1 (as of Jul 25, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What are the earnings per share of New Wave Group (0KIZ)?
Earnings per share at New Wave Group are kr 12.74 (price ÷ EPS = P/E 0.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of New Wave Group (0KIZ)?
The dividend yield of New Wave Group is 3.3% (payout 23.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of New Wave Group (0KIZ)?
The net margin of New Wave Group is 7.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of New Wave Group (0KIZ)?
The return on equity (ROE) of New Wave Group is 11.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of New Wave Group (0KIZ)?
On an EBIT basis the return on assets of New Wave Group is 12.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of New Wave Group (0KIZ)?
The operating margin of New Wave Group is 7.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at New Wave Group (0KIZ)?
Revenue at New Wave Group is growing +6.6% versus a year earlier (3y avg +4.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at New Wave Group (0KIZ)?
Earnings per share at New Wave Group are growing −10.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does New Wave Group (0KIZ) carry?
The net debt of New Wave Group is 3.1B SEK (fiscal year 2025, ≈ 79.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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