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Prudential Financial Inc. (0KRX) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of Prudential Financial Inc. $111, price $112, upside -1.0%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Industrials · GB · Home US

PF Some data Sep 24, 2026

Prudential Financial Inc.

0KRX · LSE

NeutralThe stock looks roughly fairly valued with average quality.

·Fair value $111.19 · Fairly valued (−1.0%)
!Quality 54/100
!Mixed Growth (revenue 5y +1.7 %/yr)
!Thin margins · 5.5% net margin (TTM)
✓Moderate debt · generates free cash flow
✓4.9% dividend yield · Well covered
✓Ranks above peers (6/10)
!Narrow moat 31/100
!Evidence only medium, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$125.34 $65.00 Fair Value $111.19 May 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $65.00 – $125.34 · fair‑value band $83.40 – $138.99 · the $112.29 price screens above the $111.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments.

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Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

Stock analysis

Prudential Financial Inc. (0KRX) currently trades at $112.29, while our model-based Fair Value estimate is $111.19, so the stock looks roughly fairly valued today (gap 1.0%).

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Valuation

Bull case: the Multiples group reads highest at a median of $147.20 per share, and 2 of the 4 models we run sit above the $112.29 price.

Bear case: the Asset-Based group reads lowest at $52.62, and 2 of the 4 models stay below the price. Evidence for this calculation is medium.

Scenario range: $83.40 (bear) to $138.99 (bull), the price of $112.29 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 54/100 (solid quality), in the Industrials sector.

Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.

Prudential Financial Inc. reported revenue of $60.8B in FY2025 versus $70.9B in FY2021, a compound −3.8%/yr. Reported net income was $3.6B in FY2025, compounding −17.2%/yr from FY2021.

Key figures

Market cap $39.7B · P/E ratio 0.1 · EPS (TTM) $12.45 · Dividend yield 4.9% · Net margin 5.9% · Return on equity 10.7% · Return on assets (EBIT) 0.5% · Operating margin 4.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 10% below its 52-week high and 23% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Industrials peers we cover trades at −40% fair-value upside, at −1%, 0KRX screens cheaper than that median.

Fair Value models

Bear $83.40 Fair Value $111.19 Bull $138.99
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($5.30 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Residual Income $70.62 $78.63 $94.06 76
P/E Multiple $136.37 $181.83 $227.29 63
P/B Multiple $110.40 $147.20 $184.00 55
All 4 models by family
Multiples
P/E Multiple $136.37 $181.83 $227.29 63
P/B Multiple $110.40 $147.20 $184.00 55
Asset-Based
NCAV (Graham) $39.27 $52.62 $78.54 54
Economic Profit
Residual Income $70.62 $78.63 $94.06 76

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Quality Score breakdown

Overall quality 54/100

Of which business quality 49 · Market factors (momentum, volatility) 61

Profitability 21
Margins and returns on capital today
Quality Growth 36
Are margins and returns improving?
Cashflow 70
Earnings quality: real cash, not paper profit
Fin. Strength 9
Balance sheet, leverage, solvency risk
Investment 90
Disciplined investing over empire-building
Low Volatility 78
Calm price path (market factor)
Momentum 54
Price trend over the last 3–12 months (market factor)
52W Momentum 55
Distance to the 52-week high (market factor)
Net Issuance 98
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 55/100
Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.8%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−2.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.3%
Dividend (yield on the price)4.9%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−7.3% vs 0.4%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−1% → 8%
Start year 2020 (pandemic)

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−5.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −8.0% a year for the price and −1.7% for the forecasts.
Forecast 2026 (sales)−2.5%
Forecast 2027 (sales)+1.4%
Projected 2028 (sales)+1.4%
Projected 2029 (sales)+1.5%
Projected 2030 (sales)+1.6%

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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Life & Health Insurance” was too small, so the broader sector is used.)Industrials · 5333 stocks

Beats the sector median on 6/10 measures
Overall it ranks above its sector peers.
Valuation
Quality Score 52 · Below median
Fair Value upside −1.0% · Above median
Profitability
Return on equity (TTM) 10.7% · Above median
Return on assets 0.4% · Below median
Net margin (TTM) 5.5% · Above median
Operating margin (TTM) 4.7% · Below median
Growth and dividend
Revenue growth 15.3% · Above median
Dividend yield (TTM) 4.9% · Top 25%
Balance sheet
Debt / equity 0.62× · Highest 25%

Valuation Multiplesvs Industrials median · lower = cheaper

P/E (TTM) 0.1× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)32 · sector 17
FUTURE (revenue growth)77 · sector 36
PAST (return on equity)43 · sector 29
HEALTH (low debt)69 · sector 94
DIVIDEND (yield)97 · sector 36

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Prudential Financial Inc. · Fair Value
$111.19 −1%Fair Value
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Cite: Fair Value Calculator (2026). "Prudential Financial Inc. Fair Value". https://www.fairvalue-calculator.com/stock/0KRX

Frequently asked questions

Is Prudential Financial Inc. (0KRX) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $111.19 versus a price of $112.29, about −1% upside (fairly valued).
What is the fair value of 0KRX?
Our model-based fair value for Prudential Financial Inc. is $111.19 (as of Sep 24, 2026), built from audited fundamentals. The current price: $112.29.
What is the quality score of 0KRX?
Prudential Financial Inc. has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Prudential Financial Inc. (0KRX)?
Our model-based price target is the fair value of $111.19 (as of Sep 24, 2026) from 4 valuation models. Cautious scenario $83.40, optimistic scenario $138.99. It is a calculation from audited fundamentals, not an analyst target.
What is the Prudential Financial Inc. stock forecast for 2026?
Our models put fair value at $111.19, about −1% upside versus a price of $112.29 (fairly valued). Cautious scenario $83.40, optimistic scenario $138.99. The calculation is refreshed regularly with new filings.
What is the revenue of Prudential Financial Inc. (0KRX)?
Prudential Financial Inc. reported trailing-twelve-month revenue of about $63.3B (latest available figure, as of Sep 24, 2026).
Does Prudential Financial Inc. pay a dividend?
Prudential Financial Inc. currently shows a dividend yield of about 4.85% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Prudential Financial Inc. (0KRX)?
For today's price to be fair in a discounted-cash-flow model, Prudential Financial Inc. would have to grow free cash flow by -5.8 % per year for five years (discount rate 9.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.3 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0KRX use?
Our models discount Prudential Financial Inc. at 9.9 %: a base by market capitalisation (unknown), damped by beta 0.84, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Prudential Financial Inc. that is -5.8 % per year a year over ten years, using the same discount rate (9.9 %) and the same formula as our fair value.
How much growth has Prudential Financial Inc. (0KRX) delivered so far?
Over the past 5 years revenue at Prudential Financial Inc. grew +1.3 % a year. The price currently implies -5.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Prudential Financial Inc. (0KRX) growing?
The median revenue growth in the sector is +7.1 % a year. That is the yardstick for the growth priced into Prudential Financial Inc. (-5.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Prudential Financial Inc. (0KRX)?
The free-cash-flow yield on the price is 11.92 %: that much free cash flow Prudential Financial Inc. produces per unit of market value. When it exceeds the discount rate of our models (9.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Prudential Financial Inc. (0KRX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Prudential Financial Inc. it is $111.19 per share (as of Sep 24, 2026), against a price of $112.29. It is the blended result of 4 valuation models (cash flow, earnings, asset, dividend).
Is Prudential Financial Inc. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0KRX trades above its calculated fair value: price $112.29, fair value $111.19, a gap of about −1% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0KRX?
No. The price is what the market pays today ($112.29); the fair value is what the company's own numbers justify ($111.19). For Prudential Financial Inc. the two are $1.10 per share apart. That gap is exactly why we show both numbers side by side.
How much is Prudential Financial Inc. worth?
The market values Prudential Financial Inc. at about $39.7B (market capitalisation, as of Sep 24, 2026). Per share that is $112.29; our models calculate a fair value of $111.19 per share.
What do the bullish and bearish scenarios say about 0KRX?
Our models span a range for Prudential Financial Inc.: cautious scenario $83.40, base $111.19, optimistic $138.99 per share (as of Sep 24, 2026, price $112.29). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 0KRX?
Prudential Financial Inc. trades at a price-to-earnings ratio of 0.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $111.19 is built from several models across several years.
How solid is the balance sheet of Prudential Financial Inc. (0KRX)?
Balance-sheet figures for Prudential Financial Inc. (as of Sep 24, 2026): return on equity 10.7%, debt of 0.62 per unit of equity. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is 0KRX from its 52-week high?
Prudential Financial Inc. trades at $112.29, about 10% below its 52-week high of $125.34 and 23% above the low of $91.03 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $111.19 is for.
Which stocks are comparable to Prudential Financial Inc.?
From the same area (Industrials) we also value Contemporary Amperex Technology Co, Delta Electronics (Thailand) Public Company, Larsen & Toubro Limited, Samsung C&T Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Prudential Financial Inc. stock attractive at the current price?
The data as of Sep 24, 2026: price $112.29, calculated fair value $111.19 (−1%), Quality Score 54/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0KRX calculated?
We run Prudential Financial Inc. through 4 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $111.19, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Prudential Financial Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Prudential Financial Inc. (0KRX)?
The closing price on Oct 2, 2026 was $112.29. Our model-based fair value is $111.19, about −1% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Prudential Financial Inc. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Prudential Financial Inc. (0KRX) come from?
Earnings per share at Prudential Financial Inc. grew −0.1 % a year from 2014 to 2025. Broken into its drivers: revenue per share +3.4 %, EBIT margin −8.2 %, tax rate +0.7 %, residual (interest, one-offs) +4.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Prudential Financial Inc.

How large is the market capitalisation of Prudential Financial Inc. (0KRX)?
The market capitalisation of Prudential Financial Inc. is $39.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Prudential Financial Inc. (0KRX)?
Earnings per share at Prudential Financial Inc. are $12.45 (price ÷ EPS = P/E 0.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Prudential Financial Inc. (0KRX)?
The dividend yield of Prudential Financial Inc. is 4.9% (payout 43.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Prudential Financial Inc. (0KRX)?
The net margin of Prudential Financial Inc. is 5.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Prudential Financial Inc. (0KRX)?
The return on equity (ROE) of Prudential Financial Inc. is 10.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Prudential Financial Inc. (0KRX)?
On an EBIT basis the return on assets of Prudential Financial Inc. is 0.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Prudential Financial Inc. (0KRX)?
The operating margin of Prudential Financial Inc. is 4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Prudential Financial Inc. (0KRX)?
Revenue at Prudential Financial Inc. is growing +15.3% versus a year earlier (3y avg +2.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Prudential Financial Inc. (0KRX)?
Earnings per share at Prudential Financial Inc. are growing −14.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Prudential Financial Inc. (0KRX) carry?
The net debt of Prudential Financial Inc. is $13.6B (fiscal year 2025, ≈ 2.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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