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JCDecaux SE (0MGO) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of JCDecaux SE €31.10, price €24.39, upside +27.5%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Communication Services · GB · Home France · ISIN FR0000077919

JS Some data Sep 24, 2026

JCDecaux SE

0MGO · LSE

SpeculativeUpside exists, but weak quality makes the signal speculative.

✓Fair value €31.10 · Undervalued (+27.5%)
!Quality 42/100
!Weak Growth (revenue 3y −11.8 %/yr)
!Thin margins · 7.2% net margin (TTM)
!Moderate debt
·2.7% dividend yield · Safety not assessed
!Moderate moat 46/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

€25.04 €10.79 Fair Value €31.10 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range €10.79 – €25.04 · fair‑value band €24.62 – €40.13 · the €24.39 price screens below the €31.10 fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

JCDecaux SE operates as an outdoor advertising company worldwide. It operates through three segments: Street Furniture, Transport, and Billboard.

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JCDecaux SE operates as an outdoor advertising company worldwide. It operates through three segments: Street Furniture, Transport, and Billboard. The Street Furniture segment provides advertising services in shopping malls; rents street furniture; and sells and rents equipment, such as automatic public toilets, bikes, etc., as well as provides cleaning, maintenance, and other services. This segment also includes advertising in the public domain on bus shelters, free-standing information panels, kiosks, and multi-service columns. The Transport segment provides advertising services in public transport systems, including airports, metros, buses, trams, and trains. The Billboard segment is involved in advertising on private property, including traditional large format or back-light billboards; neon-light billboards; and advertising wall wraps. The company was founded in 1964 and is based in Neuilly-sur-Seine, France. JCDecaux SE is a subsidiary of JCDecaux Holding SAS.

Stock analysis

JCDecaux SE (0MGO) currently trades at €24.39, while our model-based Fair Value estimate is €31.10, implying the stock looks roughly 21.6% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of €36.68 per share, and 8 of the 12 models we run sit above the €24.39 price.

Bear case: the Asset-Based group reads lowest at €5.05, and 4 of the 12 models stay below the price. Evidence for this calculation is medium.

Scenario range: €24.62 (bear) to €40.13 (bull), the price of €24.39 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 42/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

JCDecaux SE reported revenue of €2.1B in FY2020 versus €3.0B in FY2016, a compound −8.3%/yr. Reported net income was −€605M in FY2020.

Key figures

Market cap €5.2B · P/S ratio 1.41 · Dividend yield 2.7% · Net margin −28.8% · Return on equity 13.0% · Return on assets (EBIT) 2.4% · Operating margin 16.7% · Revenue (TTM) €3.7B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).

What moves the price

The share trades about 3% below its 52-week high and 78% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at 28%, 0MGO screens cheaper than that median.

Fair Value models

Bear €24.62 Fair Value €31.10 Bull €40.13
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF €40.16 €57.75 €89.31 76
Growth DCF €42.19 €59.14 €87.21 75
5Y EBITDA Exit €24.16 €34.90 €49.14 72
All 12 models by family
DCF Models
FCF DCF €40.16 €57.75 €89.31 76
5Y Revenue Exit €22.74 €32.44 €46.45 69
5Y EBITDA Exit €24.16 €34.90 €49.14 72
10Y Revenue Exit €28.94 €36.68 €44.56 65
10Y EBITDA Exit €30.31 €38.17 €46.10 67
Dividend Discount
Gordon GGM €5.12 €5.58 €6.27 67
DDM Multi-Stage €5.12 €6.32 €7.97 65
Multiples
EV/EBITDA €17.15 €25.50 €33.86 66
EV/Revenue €12.89 €21.82 €30.74 52
Asset-Based
NCAV (Graham) €3.77 €5.05 €7.53 54
Growth DCF
Growth DCF €42.19 €59.14 €87.21 75
Rev-Margin DCF €22.74 €33.60 €46.04 70

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Quality Score breakdown

Overall quality 42/100

Of which business quality 41 · Market factors (momentum, volatility) 83

Profitability 6
Margins and returns on capital today
Quality Growth 25
Are margins and returns improving?
Cashflow 100
Earnings quality: real cash, not paper profit
Fin. Strength 15
Balance sheet, leverage, solvency risk
Investment 67
Disciplined investing over empire-building
Low Volatility 67
Calm price path (market factor)
Momentum 86
Price trend over the last 3–12 months (market factor)
52W Momentum 97
Distance to the 52-week high (market factor)

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 34/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−39.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−11.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
8.5% (2016) → −22.7% (2020)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
not computed

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Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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WPP plc WPP $25.99 $39.72 +53%
Leo Group 002131 ¥4.31 ¥0.6000 −86%
Magnite, Inc MGNI $25.67 $28.24 +10%
Mobvista Inc 1860 HK$13.51 HK$12.22 −10%
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Cite: Fair Value Calculator (2026). "JCDecaux SE Fair Value". https://www.fairvalue-calculator.com/stock/0MGO

Frequently asked questions

Is JCDecaux SE (0MGO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of €31.10 versus a price of €24.39, about +28% upside (undervalued).
What is the fair value of 0MGO?
Our model-based fair value for JCDecaux SE is €31.10 (as of Sep 24, 2026), built from audited fundamentals. The current price: €24.39.
What is the quality score of 0MGO?
JCDecaux SE has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for JCDecaux SE (0MGO)?
Our model-based price target is the fair value of €31.10 (as of Sep 24, 2026) from 12 valuation models. Cautious scenario €24.62, optimistic scenario €40.13. It is a calculation from audited fundamentals, not an analyst target.
What is the JCDecaux SE stock forecast for 2026?
Our models put fair value at €31.10, about +28% upside versus a price of €24.39 (undervalued). Cautious scenario €24.62, optimistic scenario €40.13. The calculation is refreshed regularly with new filings.
What is the revenue of JCDecaux SE (0MGO)?
JCDecaux SE reported trailing-twelve-month revenue of about €3.7B (latest available figure, as of Sep 24, 2026).
Does JCDecaux SE pay a dividend?
JCDecaux SE currently shows a dividend yield of about 2.67% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of JCDecaux SE (0MGO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For JCDecaux SE it is €31.10 per share (as of Sep 24, 2026), against a price of €24.39. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is JCDecaux SE stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0MGO trades below its calculated fair value: price €24.39, fair value €31.10, a gap of about +28% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0MGO?
No. The price is what the market pays today (€24.39); the fair value is what the company's own numbers justify (€31.10). For JCDecaux SE the two are €6.71 per share apart. That gap is exactly why we show both numbers side by side.
How much is JCDecaux SE worth?
The market values JCDecaux SE at about €5.2B (market capitalisation, as of Sep 24, 2026). Per share that is €24.39; our models calculate a fair value of €31.10 per share.
What do the bullish and bearish scenarios say about 0MGO?
Our models span a range for JCDecaux SE: cautious scenario €24.62, base €31.10, optimistic €40.13 per share (as of Sep 24, 2026, price €24.39). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0MGO from its 52-week high?
JCDecaux SE trades at €24.39, about 3% below its 52-week high of €25.04 and 78% above the low of €13.66 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €31.10 is for.
Which stocks are comparable to JCDecaux SE?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is JCDecaux SE stock attractive at the current price?
The data as of Sep 24, 2026: price €24.39, calculated fair value €31.10 (+28%), Quality Score 42/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0MGO calculated?
We run JCDecaux SE through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €31.10, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. JCDecaux SE currently trades 22 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of JCDecaux SE (0MGO)?
The closing price on Oct 2, 2026 was €24.39. Our model-based fair value is €31.10, about +28% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with JCDecaux SE right now?
The price sits below our cautious bear case: the market assumes less than even our pessimistic scenario. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of JCDecaux SE

How large is the market capitalisation of JCDecaux SE (0MGO)?
The market capitalisation of JCDecaux SE is €5.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of JCDecaux SE (0MGO)?
The price-to-sales ratio of JCDecaux SE is 1.41 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of JCDecaux SE (0MGO)?
The dividend yield of JCDecaux SE is 2.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of JCDecaux SE (0MGO)?
The net margin of JCDecaux SE is −28.8% (fiscal year 2020). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of JCDecaux SE (0MGO)?
The return on equity (ROE) of JCDecaux SE is 13.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of JCDecaux SE (0MGO)?
On an EBIT basis the return on assets of JCDecaux SE is 2.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of JCDecaux SE (0MGO)?
The operating margin of JCDecaux SE is 16.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at JCDecaux SE (0MGO)?
Revenue at JCDecaux SE is growing −1.3% versus a year earlier (3y avg −11.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at JCDecaux SE (0MGO)?
Earnings per share at JCDecaux SE are growing +13.9% versus a year earlier. How much earnings per share grew versus a year earlier.
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