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Bright Future Technology Holdings  (1351) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Bright Future Technology Holdings  HK$0.17, price HK$0.32, upside -46.9%, quality 28 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Communication Services · HK · ISIN KYG136931097

BF Thin data Sep 27, 2026

Bright Future Technology Holdings 

1351 · HK

Weakest SetupStrongly overvalued and low quality.

!Fair value HK$0.1700 · Strongly overvalued (−46.9%)
!Quality 28/100
!Expensive Growth (revenue 5y +21.0 %/yr)
!Loss-making · -5.5% net margin (TTM)
!Low debt · negative free cash flow
!Trails peers (2/10)
!Narrow moat 0/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$0.9737 HK$0.1470 Fair Value HK$0.1700 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$0.1470 – HK$0.9737 · fair‑value band HK$0.1100 – HK$0.2100 · the HK$0.3200 price screens above the HK$0.1700 fair value. Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

Bright Future Technology Holdings Limited, an investment holding company, together with its subsidiaries, engages in the provision of intelligent marketing solutions in the People's Republic of China.

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Bright Future Technology Holdings Limited, an investment holding company, together with its subsidiaries, engages in the provision of intelligent marketing solutions in the People's Republic of China. The company offers marketing solutions, such as live streaming, content, delivery, and precision advertising and short video business platform solutions, including plan, development, shooting, material, processing, production, intelligent project management system, and post investment analysis. It also provides influential placement services and subscription solutions. The company was founded in 2015 and is based in Shenzhen, China.

Stock analysis

Bright Future Technology Holdings  (1351) currently trades at HK$0.3200, while our model-based Fair Value estimate is HK$0.1700, 46.9% below the price, so the stock looks overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: HK$0.1100 (bear) to HK$0.2100 (bull), the price of HK$0.3200 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 28/100 (below-average quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Bright Future Technology Holdings  reported revenue of 992M CNY in FY2025 versus 488M CNY in FY2021, a compound +19.4%/yr. Reported net income was −54.8M CNY in FY2025.

Key figures

Market cap HK$185M (≈ $23.6M) · P/S ratio 0.14 · Net margin −5.5% · Return on equity −45.9% · Return on assets (EBIT) −1.6% · Operating margin −16.0% · Revenue (TTM) 992M CNY · Revenue growth (YoY) −42.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 53% below its 52-week high and 99% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at −47%, 1351 screens richer than that median.

Fair Value models

Bear HK$0.1100 Fair Value HK$0.1700 Bull HK$0.2100
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) HK$0.0900 HK$0.1300 HK$0.1900 53
All 1 models by family
Asset-Based
NCAV (Graham) HK$0.0900 HK$0.1300 HK$0.1900 53

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Quality Score breakdown

Overall quality 28/100

Of which business quality 29 · Market factors (momentum, volatility) 26

Profitability 23
Margins and returns on capital today
Quality Growth 15
Are margins and returns improving?
Cashflow 5
Earnings quality: real cash, not paper profit
Fin. Strength 29
Balance sheet, leverage, solvency risk
Investment 90
Disciplined investing over empire-building
Low Volatility 19
Calm price path (market factor)
Momentum 37
Price trend over the last 3–12 months (market factor)
52W Momentum 14
Distance to the 52-week high (market factor)
Net Issuance 40
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 38/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−4.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.0%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+32.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
18.8% (2020) → −5.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

1351 screens overvalued: fair value 47% below the price. Compare with AppLovin Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 29 · Bottom 25%
Fair Value upside −46.9% · Below median
Profitability
Return on assets −7.2% · Bottom 25%
Net margin (TTM) −5.5% · Below median
Operating margin (TTM) −16.0% · Bottom 25%
Growth and dividend
Revenue growth −42.1% · Bottom 25%
Balance sheet
Debt / equity 0.39× · Above median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 0.25× · Cheapest 25%
P/S (TTM) 0.02× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 28
FUTURE (revenue growth)0 · sector 14
PAST (return on equity)0 · sector 11
HEALTH (low debt)80 · sector 98
DIVIDEND (yield)0 · sector 54

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
AppLovin Corporation APP $310.75 $341.83 +10%
Publicis Groupe S.A PUB €97.86 €145.63 +49%
Omnicom Group OMC $76.15 $114.19 +50%
Focus Media Information Technology Co 002027 ¥4.66 ¥5.71 +23%
JCDecaux SE DEC €24.96 €20.99 −16%
The Trade Desk, Inc TTD $12.05 $43.84 +264%
WPP plc WPP $25.99 $39.72 +53%
Leo Group 002131 ¥4.31 ¥0.6000 −86%
Magnite, Inc MGNI $25.67 $28.24 +10%
Mobvista Inc 1860 HK$13.51 HK$12.22 −10%

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Cite: Fair Value Calculator (2026). "Bright Future Technology Holdings  Fair Value". https://www.fairvalue-calculator.com/stock/1351

Frequently asked questions

Is Bright Future Technology Holdings  (1351) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.1700 versus a price of HK$0.3200, about −47% upside (overvalued).
What is the fair value of 1351?
Our model-based fair value for Bright Future Technology Holdings  is HK$0.1700 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.3200.
What is the quality score of 1351?
Bright Future Technology Holdings  has a Quality Score of 28/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bright Future Technology Holdings  (1351)?
Our model-based price target is the fair value of HK$0.1700 (as of Sep 27, 2026) from 1 valuation models. Cautious scenario HK$0.1100, optimistic scenario HK$0.2100. It is a calculation from audited fundamentals, not an analyst target.
What is the Bright Future Technology Holdings  stock forecast for 2026?
Our models put fair value at HK$0.1700, about −47% upside versus a price of HK$0.3200 (overvalued). Cautious scenario HK$0.1100, optimistic scenario HK$0.2100. The calculation is refreshed regularly with new filings.
What is the revenue of Bright Future Technology Holdings  (1351)?
Bright Future Technology Holdings  reported trailing-twelve-month revenue of about 992M CNY (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Bright Future Technology Holdings  (1351)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bright Future Technology Holdings  it is HK$0.1700 per share (as of Sep 27, 2026), against a price of HK$0.3200. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Bright Future Technology Holdings  stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1351 trades above its calculated fair value: price HK$0.3200, fair value HK$0.1700, a gap of about −47% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1351?
No. The price is what the market pays today (HK$0.3200); the fair value is what the company's own numbers justify (HK$0.1700). For Bright Future Technology Holdings  the two are HK$0.1500 per share apart. That gap is exactly why we show both numbers side by side.
How much is Bright Future Technology Holdings  worth?
The market values Bright Future Technology Holdings  at about HK$185M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.3200; our models calculate a fair value of HK$0.1700 per share.
What do the bullish and bearish scenarios say about 1351?
Our models span a range for Bright Future Technology Holdings : cautious scenario HK$0.1100, base HK$0.1700, optimistic HK$0.2100 per share (as of Sep 27, 2026, price HK$0.3200). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Bright Future Technology Holdings  (1351)?
Balance-sheet figures for Bright Future Technology Holdings  (as of Sep 27, 2026): return on equity −45.9%, debt of 0.39 per unit of equity. They feed the Quality Score of 28/100, which measures business quality independently of the share price.
How far is 1351 from its 52-week high?
Bright Future Technology Holdings  trades at HK$0.3200, about 53% below its 52-week high of HK$0.6800 and 99% above the low of HK$0.1610 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.1700 is for.
Which stocks are comparable to Bright Future Technology Holdings ?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bright Future Technology Holdings  stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.3200, calculated fair value HK$0.1700 (−47%), Quality Score 28/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1351 calculated?
We run Bright Future Technology Holdings  through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.1700, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Bright Future Technology Holdings  itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bright Future Technology Holdings  (1351)?
The closing price on Sep 30, 2026 was HK$0.3200. Our model-based fair value is HK$0.1700, about −47% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bright Future Technology Holdings  right now?
The price sits above even our optimistic bull case (HK$0.2100). The favourable scenario is already priced in. Weak quality (28/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (HK$0.1100 to HK$0.2100) leaves room in how you read the outcome.

Key figures of Bright Future Technology Holdings 

How large is the market capitalisation of Bright Future Technology Holdings  (1351)?
The market capitalisation of Bright Future Technology Holdings  is HK$185M (≈ $23.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bright Future Technology Holdings  (1351)?
The price-to-sales ratio of Bright Future Technology Holdings  is 0.14 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Bright Future Technology Holdings  (1351)?
The net margin of Bright Future Technology Holdings  is −5.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bright Future Technology Holdings  (1351)?
The return on equity (ROE) of Bright Future Technology Holdings  is −45.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bright Future Technology Holdings  (1351)?
On an EBIT basis the return on assets of Bright Future Technology Holdings  is −1.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bright Future Technology Holdings  (1351)?
The operating margin of Bright Future Technology Holdings  is −16.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bright Future Technology Holdings  (1351)?
Revenue at Bright Future Technology Holdings  is growing −42.1% versus a year earlier (3y avg +30.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bright Future Technology Holdings  (1351)?
Earnings per share at Bright Future Technology Holdings  are growing −66.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Bright Future Technology Holdings  (1351) generate?
The free cash flow of Bright Future Technology Holdings  is −24.5M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Bright Future Technology Holdings  (1351) carry?
The net debt of Bright Future Technology Holdings  is 184M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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