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1373 (1373) Fair Value & Analysis

Consumer Cyclical · Market cap HK$482M

1 1373 1373 · HK
PriceHK$0.6800
Fair ValueHK$1.48
Upside+117.6%
Quality62/100
Evidence: High Range HK$1.11 – HK$1.85

Fair value as of: Jul 2, 2026

From 23 valuation models · updated today

Price vs Fair Value (12 months)

HK$0.9047 HK$0.6800 Fair Value HK$1.48 Jun 2025 Jun 2026

12‑month range HK$0.6800 – HK$0.9047 · fair‑value band HK$1.11 – HK$1.85 · the HK$0.6800 price screens below the HK$1.48 fair value. As of Jul 2, 2026.

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Analysis

1373 (1373) currently trades at HK$0.6800, while our model-based Fair Value estimate is HK$1.48 — implying the stock looks roughly 117.6% undervalued today. We read business quality at 62/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 1373 generated revenue of HK$2.5B at a net margin of 1.7%. Revenue declined 5.8% year over year. It earns a return on equity of 4.2%. Net debt stands at HK$148M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$2.5B
Revenue growth (YoY) -5.8%
Net margin 1.7%
Return on equity 4.2%
Free cash flow HK$357M FY2025
P/E ratio 11.3
More key figures
Operating margin 3.3%
EPS (TTM) HK$0.0600
Dividend yield 6.6%
EPS growth (YoY) -16.2%
Net debt HK$148M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1373 reported revenue of HK$2.5B in FY2025 versus HK$2.7B in FY2021, a compound −1.5%/yr. Reported net income was HK$47.7M in FY2025, compounding −34.2%/yr from FY2021.

Revenue −1.5%/yr
FY21 HK$2.7B
FY22 HK$2.9B
FY23 HK$2.8B
FY24 HK$2.7B
FY25 HK$2.5B
Net income −34.2%/yr
FY21 HK$255M
FY22 HK$221M
FY23 HK$182M
FY24 HK$101M
FY25 HK$47.7M

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Similar stocks

6 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock Price Fair Value vs Fair Value
Alimentation Couche-Tard Inc ANCTF $64.40 $61.82 -4%
Casey's General Stores, Inc CASY $761.57 $222.50 -71%
Williams-Sonoma, Inc WSM $226.06 $164.16 -27%
Ulta Beauty, Inc U1LT34 R$120.20 R$94.67 -21%
DICK'S Sporting Goods, Inc DKS $238.57 $229.41 -4%
China Tourism Group 601888 ¥56.79 ¥48.19 -15%

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Frequently asked questions

Is 1373 (1373) undervalued?
As of Jul 2, 2026, our model estimates a fair value of HK$1.48 versus a price of HK$0.6800 — about +118% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 1373?
Our model-based fair value for 1373 is HK$1.48 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.6800.
What is the quality score of 1373?
1373 has a Quality Score of 62/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 1373 (1373)?
1373 reported trailing-twelve-month revenue of about HK$2.5B (latest available figure, as of Jul 2, 2026).
What is the net profit margin of 1373?
The net profit margin of 1373 is about 1.7%, meaning it keeps roughly 1.7% of revenue as net income. Based on the latest reported figures.
Does 1373 pay a dividend?
1373 currently shows a dividend yield of about 6.62% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.