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Ruicheng China Media Group Ltd (1640) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Ruicheng China Media Group Ltd HK$0.10, price HK$0.49, upside -79.0%, quality 41 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

Fair value above price? No
Good quality? No
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Communication Services · HK · ISIN KYG7714M1069

RC Thin data Sep 27, 2026

Ruicheng China Media Group Ltd

1640 · HK

Weakest SetupStrongly overvalued and low quality.

!Fair value HK$0.1020 · Strongly overvalued (−79.0%)

!Quality 41/100

!Expensive Growth (revenue 5y +27.3 %/yr)

!Loss-making · -0.8% net margin (TTM)

!Low debt · negative free cash flow

!Trails peers (3/10)

!Narrow moat 4/100

!Evidence only low, so the estimate is less certain

26 models, one by oneBear HK$0.0680 to bull HK$0.1275 Growth analysisrevenue history, year by year Quality 41/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$0.2170 – HK$5.59 · fair‑value band HK$0.0680 – HK$0.1275 · the HK$0.4850 price screens above the HK$0.1020 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

Qian Xun Technology Limited, an investment holding company, provides various advertising services in the People's Republic of China and internationally. It operates through Advertisement and E-Commerce segments. The company offers television advertising; online advertising on platforms, such as websites, mobile applications, social media platforms, and search engines; outdoor advertising on LED screens on or in buildings, and metros or advertising light boxes in car shelters; and other advertising services on radio, magazines, newspapers, and livestreams. It also engages in the sale of used electronic products through e-commerce platforms; and provision of software-as-a-service. The company was formerly known as Ruicheng (China) Media Group Limited and changed its name to Qian Xun Technology Limited in February 2025. Qian Xun Technology Limited was founded in 2003 and is headquartered in Beijing, China.

Stock analysis

Ruicheng China Media Group Ltd (1640) currently trades at HK$0.4850, while our model-based Fair Value estimate is HK$0.1020, 79.0% below the price, so the stock looks overvalued today.

Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: HK$0.0680 (bear) to HK$0.1275 (bull), the price of HK$0.4850 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 41/100 (below-average quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Ruicheng China Media Group Ltd reported revenue of 1.5B CNY in FY2025 versus 441M CNY in FY2021, a compound +35.7%/yr. Reported net income was −12.5M CNY in FY2025.

Key figures

Market cap HK$297M (≈ $37.8M) · P/S ratio 0.20 · EPS (TTM) HK$0.0900 · Net margin −0.8% · Return on equity −7.5% · Return on assets (EBIT) −5.4% · Operating margin −3.2% · Revenue (TTM) HK$1.5B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 90% below its 52-week high and 18% above its 52-week low.

For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at −79%, 1640 screens richer than that median.

Fair Value models

Bear HK$0.0680 Fair Value HK$0.1020 Bull HK$0.1275

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$0.0676 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Highest evidence

NCAV (Graham) HK$0.1700 HK$0.2300 HK$0.3500 53

All 1 models by family

Asset-Based

NCAV (Graham) HK$0.1700 HK$0.2300 HK$0.3500 53

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Quality Score breakdown

Overall quality 41/100

Of which business quality 43 · Market factors (momentum, volatility) 22

Profitability 26

Margins and returns on capital today

Quality Growth 82

Are margins and returns improving?

Cashflow 33

Earnings quality: real cash, not paper profit

Fin. Strength 45

Balance sheet, leverage, solvency risk

Investment 95

Disciplined investing over empire-building

Low Volatility 50

Calm price path (market factor)

Momentum 16

Price trend over the last 3–12 months (market factor)

52W Momentum 1

Distance to the 52-week high (market factor)

Net Issuance 0

Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100

The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Revenue growth 1 year

+318.6%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+53.5%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+27.3%

Start year 2020 (pandemic)

Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+19.0%

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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.

0.0% (2020) → −1.1% (2025)

What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss

not computed

1640 screens overvalued: fair value 79% below the price. Compare with AppLovin Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks

Beats the industry median on 3/9 measures

Overall it trails its industry peers.

Valuation

Quality Score 43 · Below median

Fair Value upside −79.0% · Bottom 25%

Profitability

Return on assets −1.9% · Below median

Net margin (TTM) −0.8% · Below median

Operating margin (TTM) −3.2% · Below median

Growth and dividend

Revenue growth 192.1% · Top 25%

Balance sheet

Debt / equity 0.11× · Above median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 0.21× · Cheapest 25%

P/S (TTM) 0.03× · Cheapest 25%

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)0 · sector 28

FUTURE (revenue growth)100 · sector 15

PAST (return on equity)0 · sector 10

HEALTH (low debt)95 · sector 98

DIVIDEND (yield)0 · sector 54

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock	Price	Fair Value	vs Fair Value
AppLovin Corporation APP	$310.75	$341.83	+10%
Publicis Groupe S.A PUB	€97.86	€145.63	+49%
Omnicom Group OMC	$76.15	$114.19	+50%
Focus Media Information Technology Co 002027	¥4.66	¥5.71	+23%
JCDecaux SE DEC	€24.96	€20.99	−16%
The Trade Desk, Inc TTD	$12.05	$43.84	+264%
WPP plc WPP	$25.99	$39.72	+53%
Leo Group 002131	¥4.31	¥0.6000	−86%
Magnite, Inc MGNI	$25.67	$28.24	+10%
Mobvista Inc 1860	HK$13.51	HK$12.22	−10%

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Ruicheng China Media Group Ltd · Fair Value
HK$0.1020 −79%Fair Value
Calculator →

<a href="https://www.fairvalue-calculator.com/stock/1640" target="_blank" rel="nofollow noopener" style="display:inline-flex;align-items:center;gap:12px;box-sizing:border-box;font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif;text-decoration:none;background:#0f1814;color:#eaf2ed;border:1px solid #2a3a30;border-radius:12px;padding:12px 16px;max-width:360px"><span style="line-height:1.35"><span style="font-size:12px;color:#9fb0a8">Ruicheng China Media Group Ltd · Fair Value</span><br><b style="font-size:20px">HK$0.1020</b> <span style="color:#e0816f;font-weight:700;font-size:14px">−79%</span></span><span style="font-size:11px;color:var(--fvc-g-mitte);font-weight:700;margin-left:auto;text-align:right;line-height:1.3">Fair&nbsp;Value<br>Calculator&nbsp;→</span></a>

Cite: Fair Value Calculator (2026). "Ruicheng China Media Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1640

Frequently asked questions

Is Ruicheng China Media Group Ltd (1640) overvalued or undervalued?

As of Sep 27, 2026, our model estimates a fair value of HK$0.1020 versus a price of HK$0.4850, about −79% upside (overvalued).

What is the fair value of 1640?

Our model-based fair value for Ruicheng China Media Group Ltd is HK$0.1020 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.4850.

What is the quality score of 1640?

Ruicheng China Media Group Ltd has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for Ruicheng China Media Group Ltd (1640)?

Our model-based price target is the fair value of HK$0.1020 (as of Sep 27, 2026) from 1 valuation models. Cautious scenario HK$0.0680, optimistic scenario HK$0.1275. It is a calculation from audited fundamentals, not an analyst target.

What is the Ruicheng China Media Group Ltd stock forecast for 2026?

Our models put fair value at HK$0.1020, about −79% upside versus a price of HK$0.4850 (overvalued). Cautious scenario HK$0.0680, optimistic scenario HK$0.1275. The calculation is refreshed regularly with new filings.

What is the revenue of Ruicheng China Media Group Ltd (1640)?

Ruicheng China Media Group Ltd reported trailing-twelve-month revenue of about HK$1.5B (latest available figure, as of Sep 27, 2026).

What is the intrinsic value of Ruicheng China Media Group Ltd (1640)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Ruicheng China Media Group Ltd it is HK$0.1020 per share (as of Sep 27, 2026), against a price of HK$0.4850. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).

Is Ruicheng China Media Group Ltd stock overvalued or undervalued in 2026?

As of Sep 27, 2026, 1640 trades above its calculated fair value: price HK$0.4850, fair value HK$0.1020, a gap of about −79% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of 1640?

No. The price is what the market pays today (HK$0.4850); the fair value is what the company's own numbers justify (HK$0.1020). For Ruicheng China Media Group Ltd the two are HK$0.3830 per share apart. That gap is exactly why we show both numbers side by side.

How much is Ruicheng China Media Group Ltd worth?

The market values Ruicheng China Media Group Ltd at about HK$297M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.4850; our models calculate a fair value of HK$0.1020 per share.

What do the bullish and bearish scenarios say about 1640?

Our models span a range for Ruicheng China Media Group Ltd: cautious scenario HK$0.0680, base HK$0.1020, optimistic HK$0.1275 per share (as of Sep 27, 2026, price HK$0.4850). The range comes from different growth and margin assumptions, not from analyst opinions.

How solid is the balance sheet of Ruicheng China Media Group Ltd (1640)?

Balance-sheet figures for Ruicheng China Media Group Ltd (as of Sep 27, 2026): return on equity −7.5%, debt of 0.11 per unit of equity. They feed the Quality Score of 41/100, which measures business quality independently of the share price.

How far is 1640 from its 52-week high?

Ruicheng China Media Group Ltd trades at HK$0.4850, about 90% below its 52-week high of HK$4.69 and 18% above the low of HK$0.4100 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.1020 is for.

Which stocks are comparable to Ruicheng China Media Group Ltd?

From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is Ruicheng China Media Group Ltd stock attractive at the current price?

The data as of Sep 27, 2026: price HK$0.4850, calculated fair value HK$0.1020 (−79%), Quality Score 41/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of 1640 calculated?

We run Ruicheng China Media Group Ltd through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.1020, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 14.7 % above its aggregate fair value. Ruicheng China Media Group Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of Ruicheng China Media Group Ltd (1640)?

The closing price on Sep 30, 2026 was HK$0.4850. Our model-based fair value is HK$0.1020, about −79% upside (overvalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with Ruicheng China Media Group Ltd right now?

The price sits above even our optimistic bull case (HK$0.1275). The favourable scenario is already priced in. Weak quality (41/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (HK$0.0680 to HK$0.1275) leaves room in how you read the outcome.

Key figures of Ruicheng China Media Group Ltd

How large is the market capitalisation of Ruicheng China Media Group Ltd (1640)?

The market capitalisation of Ruicheng China Media Group Ltd is HK$297M (≈ $37.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of Ruicheng China Media Group Ltd (1640)?

The price-to-sales ratio of Ruicheng China Media Group Ltd is 0.20 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What are the earnings per share of Ruicheng China Media Group Ltd (1640)?

Earnings per share at Ruicheng China Media Group Ltd are HK$0.0900. Earnings per share over the last twelve months: total profit spread across every single share.

What is the net margin of Ruicheng China Media Group Ltd (1640)?

The net margin of Ruicheng China Media Group Ltd is −0.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of Ruicheng China Media Group Ltd (1640)?

The return on equity (ROE) of Ruicheng China Media Group Ltd is −7.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of Ruicheng China Media Group Ltd (1640)?

On an EBIT basis the return on assets of Ruicheng China Media Group Ltd is −5.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of Ruicheng China Media Group Ltd (1640)?

The operating margin of Ruicheng China Media Group Ltd is −3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at Ruicheng China Media Group Ltd (1640)?

Revenue at Ruicheng China Media Group Ltd is growing +192% versus a year earlier (3y avg +53.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How fast are earnings growing at Ruicheng China Media Group Ltd (1640)?

Earnings per share at Ruicheng China Media Group Ltd are growing +574% versus a year earlier. How much earnings per share grew versus a year earlier.

How much free cash flow does Ruicheng China Media Group Ltd (1640) generate?

The free cash flow of Ruicheng China Media Group Ltd is −HK$148M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.

How much net debt does Ruicheng China Media Group Ltd (1640) carry?

The net debt of Ruicheng China Media Group Ltd is HK$180M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.

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