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Tu Yi Holding Co Ltd (1701) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Tu Yi Holding Co Ltd HK$0.21, price HK$0.07, upside +189.0%, quality 58 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
  3. Add to watchlist

Consumer Cyclical · HK · ISIN KYG9138B1041

TY Thin data Sep 27, 2026

Tu Yi Holding Co Ltd

1701 · HK

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

✓Fair value HK$0.2052 · Strongly undervalued (+189.0%)
!Quality 58/100
!Mixed Growth (revenue 5y +59.3 %/yr)
!Thin margins · 2.7% net margin (TTM)
✓Low debt · generates free cash flow
✓Ranks above peers (8/13)
!Narrow moat 18/100
!Evidence only low, so the estimate is less certain
!Weak on past: 23 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$0.2950 HK$0.0630 Fair Value HK$0.2052 Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$0.0630 – HK$0.2950 · fair‑value band HK$0.1200 – HK$0.3401 · the HK$0.0710 price screens below the HK$0.2052 fair value. Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

Tu Yi Holding Company Limited, together with its subsidiaries, provides travel products and services in China and Japan.

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Tu Yi Holding Company Limited, together with its subsidiaries, provides travel products and services in China and Japan. The company engages in the design, development, and sale of outbound travel package and day tours; sale of free independent traveler products; and provision of air tickets and visa application processing services, as well as travel consulting and ancillary travel-related products and services. It is also involved in the operation of hotels, duty-free shops, and tour-related restaurants. The company was founded in 2008 and is headquartered in Hangzhou, China.

Stock analysis

Tu Yi Holding Co Ltd (1701) currently trades at HK$0.0710, while our model-based Fair Value estimate is HK$0.2052, implying the stock looks roughly 65.4% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of HK$0.4600 per share, and 22 of the 24 models we run sit above the HK$0.0710 price.

Bear case: the Economic Profit group reads lowest at HK$0.0500, and 2 of the 24 models stay below the price. Evidence for this calculation is low.

Scenario range: HK$0.1200 (bear) to HK$0.3401 (bull), the price of HK$0.0710 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 58/100 (solid quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Tu Yi Holding Co Ltd reported revenue of 317M CNY in FY2025 versus 20.8M CNY in FY2021, a compound +97.6%/yr. Reported net income was 8.5M CNY in FY2025.

Key figures

Market cap HK$79.0M (≈ $10.1M) · P/E ratio 7.9 · P/S ratio 0.21 · EPS (TTM) HK$0.0200 · Net margin 2.7% · Return on equity 5.8% · Return on assets (EBIT) −2.5% · Operating margin −8.2%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 51% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 189%, 1701 screens cheaper than that median.

Fair Value models

Bear HK$0.1200 Fair Value HK$0.2052 Bull HK$0.3401
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$0.0150 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF HK$0.1400 HK$0.2100 HK$0.4200 74
EPV HK$0.0400 HK$0.0500 HK$0.0500 74
Growth DCF HK$0.1300 HK$0.2400 HK$0.4100 73
All 24 models by family
DCF Models
FCF DCF HK$0.1400 HK$0.2100 HK$0.4200 74
Owner Earnings HK$0.0500 HK$0.1000 HK$0.2000 69
5Y Revenue Exit HK$0.0900 HK$0.1300 HK$0.2200 69
5Y EBITDA Exit HK$0.2700 HK$0.5100 HK$0.9700 69
5Y P/E Exit HK$0.1700 HK$0.3700 HK$0.6500 65
10Y Revenue Exit HK$0.1000 HK$0.1900 HK$0.2300 65
10Y EBITDA Exit HK$0.2400 HK$0.5800 HK$1.20 61
10Y P/E Exit HK$0.1600 HK$0.3600 HK$0.6900 58
Earnings-Based
Graham-Dodd HK$0.0700 HK$0.4700 HK$0.6600 61
Lynch FV HK$0.2400 HK$0.3500 HK$0.4500 59
PEG = 1.0 HK$0.2400 HK$0.3500 HK$0.4500 55
EPV HK$0.0400 HK$0.0500 HK$0.0500 74
Multiples
P/E Multiple HK$0.1600 HK$0.2200 HK$0.2700 63
P/S Multiple HK$0.1300 HK$0.1700 HK$0.2100 58
P/B Multiple HK$0.1300 HK$0.1700 HK$0.2100 55
EV/EBIT HK$0.0800 HK$0.1100 HK$0.1300 66
EV/EBITDA HK$0.3200 HK$0.4200 HK$0.5200 67
EV/Revenue HK$0.0600 HK$0.0800 HK$0.1000 54
Asset-Based
NCAV (Graham) HK$0.0900 HK$0.1200 HK$0.1700 54
Growth DCF
Growth DCF HK$0.1300 HK$0.2400 HK$0.4100 73
Rev-Margin DCF HK$0.0900 HK$0.1500 HK$0.2600 68
Economic Profit
Residual Income HK$0.1300 HK$0.1400 HK$0.1500 68
ROIC Compounder HK$0.0400 HK$0.0500 HK$0.0500 70
Growth Earnings
Growth-Adj P/E HK$0.3200 HK$0.4600 HK$0.6000 65

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Quality Score breakdown

Overall quality 58/100

Of which business quality 60 · Market factors (momentum, volatility) 21

Profitability 48
Margins and returns on capital today
Quality Growth 74
Are margins and returns improving?
Cashflow 43
Earnings quality: real cash, not paper profit
Fin. Strength 59
Balance sheet, leverage, solvency risk
Investment 68
Disciplined investing over empire-building
Low Volatility 48
Calm price path (market factor)
Momentum 14
Price trend over the last 3–12 months (market factor)
52W Momentum 5
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+48.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+129.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+59.3%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−19.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−19.7%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−19.7% vs −5.6%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−161% → 1%
Start year 2020 (pandemic)

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−4.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −5.7% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 84 stocks

Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 58 · Above median
Fair Value upside +189.0% · Top 25%
Profitability
Return on equity (TTM) 5.8% · Below median
Return on assets 1.2% · Bottom 25%
Net margin (TTM) 2.7% · Below median
Operating margin (TTM) −8.2% · Bottom 25%
Growth and dividend
Revenue growth 27.7% · Top 25%
Balance sheet
Debt / equity 0.19× · Above median

Valuation Multiplesvs Travel Services median · lower = cheaper

P/E (TTM) 7.9× · Cheapest 25%
P/B 0.46× · Cheapest 25%
P/S (TTM) 0.21× · Cheapest 25%
P/FCF 11.3× · Cheaper than median
EV/EBITDA 2.1× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 48
FUTURE (revenue growth)100 · sector 26
PAST (return on equity)23 · sector 37
HEALTH (low debt)90 · sector 94
DIVIDEND (yield)0 · sector 37

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Travel Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Booking Holdings BKNG $163.95 $192.97 +18%
Airbnb, Inc ABNB $157.47 $173.22 +10%
Royal Caribbean Cruises Ltd RCL $242.70 $209.94 −13%
Viking Holdings VIK $79.30 $87.23 +10%
Expedia Group EXPE $264.17 $290.59 +10%
Carnival Corporation CCL $22.25 $36.68 +65%
Trip.com Group 9961 HK$309.20 HK$679.42 +120%
Norwegian Cruise Line Holdings NCLH $14.80 $20.28 +37%
Global Business Travel Group GBTG $9.50 $5.23 −45%
MakeMyTrip Limited MMYT $46.75 $34.50 −26%

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Cite: Fair Value Calculator (2026). "Tu Yi Holding Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1701

Frequently asked questions

Is Tu Yi Holding Co Ltd (1701) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.2052 versus a price of HK$0.0710, about +189% upside (undervalued).
What is the fair value of 1701?
Our model-based fair value for Tu Yi Holding Co Ltd is HK$0.2052 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.0710.
What is the quality score of 1701?
Tu Yi Holding Co Ltd has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Tu Yi Holding Co Ltd (1701)?
Our model-based price target is the fair value of HK$0.2052 (as of Sep 27, 2026) from 24 valuation models. Cautious scenario HK$0.1200, optimistic scenario HK$0.3401. It is a calculation from audited fundamentals, not an analyst target.
What is the Tu Yi Holding Co Ltd stock forecast for 2026?
Our models put fair value at HK$0.2052, about +189% upside versus a price of HK$0.0710 (undervalued). Cautious scenario HK$0.1200, optimistic scenario HK$0.3401. The calculation is refreshed regularly with new filings.
What is the revenue of Tu Yi Holding Co Ltd (1701)?
Tu Yi Holding Co Ltd reported trailing-twelve-month revenue of about 317M CNY (latest available figure, as of Sep 27, 2026).
What growth is priced into Tu Yi Holding Co Ltd (1701)?
For today's price to be fair in a discounted-cash-flow model, Tu Yi Holding Co Ltd would have to grow free cash flow by -4.2 % per year for five years (discount rate 9.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +59.3 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of 1701 use?
Our models discount Tu Yi Holding Co Ltd at 9.1 %: a base by market capitalisation (nano), damped by beta 0.56, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Tu Yi Holding Co Ltd that is -4.2 % per year a year over ten years, using the same discount rate (9.1 %) and the same formula as our fair value.
How much growth has Tu Yi Holding Co Ltd (1701) delivered so far?
Over the past 5 years revenue at Tu Yi Holding Co Ltd grew +59.3 % a year. The price currently implies -4.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Tu Yi Holding Co Ltd (1701) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Tu Yi Holding Co Ltd (-4.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Tu Yi Holding Co Ltd (1701)?
The free-cash-flow yield on the price is 9.82 %: that much free cash flow Tu Yi Holding Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Tu Yi Holding Co Ltd (1701)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Tu Yi Holding Co Ltd it is HK$0.2052 per share (as of Sep 27, 2026), against a price of HK$0.0710. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Tu Yi Holding Co Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1701 trades below its calculated fair value: price HK$0.0710, fair value HK$0.2052, a gap of about +189% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1701?
No. The price is what the market pays today (HK$0.0710); the fair value is what the company's own numbers justify (HK$0.2052). For Tu Yi Holding Co Ltd the two are HK$0.1342 per share apart. That gap is exactly why we show both numbers side by side.
How much is Tu Yi Holding Co Ltd worth?
The market values Tu Yi Holding Co Ltd at about HK$79.0M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.0710; our models calculate a fair value of HK$0.2052 per share.
What do the bullish and bearish scenarios say about 1701?
Our models span a range for Tu Yi Holding Co Ltd: cautious scenario HK$0.1200, base HK$0.2052, optimistic HK$0.3401 per share (as of Sep 27, 2026, price HK$0.0710). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 1701?
Tu Yi Holding Co Ltd trades at a price-to-earnings ratio of 7.9 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$0.2052 is built from several models across several years. Other multiples: P/B 0.5, P/S 0.2, EV/EBITDA 2.1.
How solid is the balance sheet of Tu Yi Holding Co Ltd (1701)?
Balance-sheet figures for Tu Yi Holding Co Ltd (as of Sep 27, 2026): return on equity 5.8%, debt of 0.19 per unit of equity. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is 1701 from its 52-week high?
Tu Yi Holding Co Ltd trades at HK$0.0710, about 51% below its 52-week high of HK$0.1450 and 13% above the low of HK$0.0630 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.2052 is for.
Which stocks are comparable to Tu Yi Holding Co Ltd?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Tu Yi Holding Co Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.0710, calculated fair value HK$0.2052 (+189%), Quality Score 58/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1701 calculated?
We run Tu Yi Holding Co Ltd through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.2052, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Tu Yi Holding Co Ltd currently trades 65 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Tu Yi Holding Co Ltd (1701)?
The closing price on Sep 30, 2026 was HK$0.0710. Our model-based fair value is HK$0.2052, about +189% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Tu Yi Holding Co Ltd right now?
The price is below even our cautious bear case (HK$0.1200). The market is more pessimistic than our downside scenario. The model range is unusually wide (HK$0.1200 to HK$0.3401). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (58/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Tu Yi Holding Co Ltd

How large is the market capitalisation of Tu Yi Holding Co Ltd (1701)?
The market capitalisation of Tu Yi Holding Co Ltd is HK$79.0M (≈ $10.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Tu Yi Holding Co Ltd (1701)?
The price-to-sales ratio of Tu Yi Holding Co Ltd is 0.21 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Tu Yi Holding Co Ltd (1701)?
Earnings per share at Tu Yi Holding Co Ltd are HK$0.0200 (price ÷ EPS = P/E 7.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Tu Yi Holding Co Ltd (1701)?
The net margin of Tu Yi Holding Co Ltd is 2.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Tu Yi Holding Co Ltd (1701)?
The return on equity (ROE) of Tu Yi Holding Co Ltd is 5.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Tu Yi Holding Co Ltd (1701)?
On an EBIT basis the return on assets of Tu Yi Holding Co Ltd is −2.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Tu Yi Holding Co Ltd (1701)?
The operating margin of Tu Yi Holding Co Ltd is −8.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Tu Yi Holding Co Ltd (1701)?
Revenue at Tu Yi Holding Co Ltd is growing +27.7% versus a year earlier (3y avg +129%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Tu Yi Holding Co Ltd (1701)?
Earnings per share at Tu Yi Holding Co Ltd are growing +334% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Tu Yi Holding Co Ltd (1701) carry?
The net debt of Tu Yi Holding Co Ltd is 12.4M CNY (fiscal year 2025, ≈ 2.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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