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Doumob (1917) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Doumob HK$0.03, price HK$0.08, upside -64.2%, quality 47 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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Sep 27, 2026
Doumob
1917 · HKWeakest SetupStrongly overvalued and low quality.
!Fair value HK$0.0283 · Strongly overvalued (−64.2%)
!Quality 47/100
!Weak Growth (revenue 5y −12.3 %/yr)
!Loss-making · -48.9% net margin (TTM)
!negative free cash flow
!Trails peers (2/9)
!Narrow moat 5/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range HK$0.0460 – HK$0.1820 · the HK$0.0790 price screens above the HK$0.0283 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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Company profile
Doumob, an investment holding company, offers online advertising services in the People's Republic of China. The company provides advertising platform and technologies for media publishers to monetize through displays of advertisements and maximize the advertising delivery. It also offers marketing services.
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Doumob, an investment holding company, offers online advertising services in the People's Republic of China. The company provides advertising platform and technologies for media publishers to monetize through displays of advertisements and maximize the advertising delivery. It also offers marketing services. Doumob was founded in 2013 and is headquartered in Beijing, China.
Stock analysis
Doumob (1917) currently trades at HK$0.0790, while our model-based Fair Value estimate is HK$0.0283, 64.2% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Doumob reported revenue of 46.8M CNY in FY2025 versus 91.0M CNY in FY2021, a compound −15.3%/yr. Reported net income was −22.9M CNY in FY2025.
Key figures
Market cap HK$209M (≈ $26.7M) · P/S ratio 4.48 · EPS (TTM) HK$−0.0100 · Net margin −48.9% · Return on equity −59.4% · Return on assets (EBIT) −42.4% · Operating margin −31.1% · Revenue (TTM) 46.8M CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 27 out of 100 (low confidence).
What moves the price
The share trades about 54% below its 52-week high and 46% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at −64%, 1917 screens richer than that median.
Fair Value models
Bear HK$0.0283
Fair Value HK$0.0283
Bull HK$0.0283
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham)
HK$0.0100
HK$0.0100
HK$0.0100
53
All 1 models by family
Asset-Based
NCAV (Graham)
HK$0.0100
HK$0.0100
HK$0.0100
53
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Set up alert →Quality Score breakdown
Overall quality
47/100
Of which business quality 48 · Market factors (momentum, volatility) 42
Profitability
24
Margins and returns on capital today
Quality Growth
18
Are margins and returns improving?
Cashflow
10
Earnings quality: real cash, not paper profit
Fin. Strength
83
Balance sheet, leverage, solvency risk
Investment
100
Disciplined investing over empire-building
Low Volatility
50
Calm price path (market factor)
Momentum
34
Price trend over the last 3–12 months (market factor)
52W Momentum
46
Distance to the 52-week high (market factor)
Net Issuance
80
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−20.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.3%
Start year 2020 (pandemic). Over 10 years: −10.1% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−89.9% (2020) → −48.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
1917 screens overvalued: fair value 64% below the price. Compare with AppLovin Corporation →
Compare Doumob with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $310.75 | $341.83 | +10% |
| Publicis Groupe S.A PUB | €97.86 | €145.63 | +49% |
| Omnicom Group OMC | $76.15 | $114.19 | +50% |
| Focus Media Information Technology Co 002027 | ¥4.66 | ¥5.71 | +23% |
| JCDecaux SE DEC | €24.96 | €20.99 | −16% |
| The Trade Desk, Inc TTD | $12.05 | $43.84 | +264% |
| WPP plc WPP | $25.99 | $39.72 | +53% |
| Leo Group 002131 | ¥4.31 | ¥0.6000 | −86% |
| Magnite, Inc MGNI | $25.67 | $28.24 | +10% |
| Mobvista Inc 1860 | HK$13.51 | HK$12.22 | −10% |
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Frequently asked questions
Is Doumob (1917) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.0283 versus a price of HK$0.0790, about −64% upside (overvalued).
What is the fair value of 1917?
Our model-based fair value for Doumob is HK$0.0283 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.0790.
What is the quality score of 1917?
Doumob has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Doumob (1917)?
Our model-based price target is the fair value of HK$0.0283 (as of Sep 27, 2026) from 1 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Doumob stock forecast for 2026?
Our models put fair value at HK$0.0283, about −64% upside versus a price of HK$0.0790 (overvalued). The calculation is refreshed regularly with new filings.
What is the revenue of Doumob (1917)?
Doumob reported trailing-twelve-month revenue of about 46.8M CNY (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Doumob (1917)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Doumob it is HK$0.0283 per share (as of Sep 27, 2026), against a price of HK$0.0790. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Doumob stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1917 trades above its calculated fair value: price HK$0.0790, fair value HK$0.0283, a gap of about −64% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1917?
No. The price is what the market pays today (HK$0.0790); the fair value is what the company's own numbers justify (HK$0.0283). For Doumob the two are HK$0.0507 per share apart. That gap is exactly why we show both numbers side by side.
How much is Doumob worth?
The market values Doumob at about HK$209M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.0790; our models calculate a fair value of HK$0.0283 per share.
How solid is the balance sheet of Doumob (1917)?
Balance-sheet figures for Doumob (as of Sep 27, 2026): return on equity −59.4%. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is 1917 from its 52-week high?
Doumob trades at HK$0.0790, about 54% below its 52-week high of HK$0.1720 and 46% above the low of HK$0.0540 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.0283 is for.
Which stocks are comparable to Doumob?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Doumob stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.0790, calculated fair value HK$0.0283 (−64%), Quality Score 47/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1917 calculated?
We run Doumob through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.0283, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.3 % above its aggregate fair value. Doumob itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Doumob (1917)?
The closing price on Sep 30, 2026 was HK$0.0790. Our model-based fair value is HK$0.0283, about −64% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Doumob right now?
The price sits above even our optimistic bull case (HK$0.0283). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Doumob
How large is the market capitalisation of Doumob (1917)?
The market capitalisation of Doumob is HK$209M (≈ $26.7M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Doumob (1917)?
The price-to-sales ratio of Doumob is 4.48 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Doumob (1917)?
Earnings per share at Doumob are HK$−0.0100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Doumob (1917)?
The net margin of Doumob is −48.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Doumob (1917)?
The return on equity (ROE) of Doumob is −59.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Doumob (1917)?
On an EBIT basis the return on assets of Doumob is −42.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Doumob (1917)?
The operating margin of Doumob is −31.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Doumob (1917)?
Revenue at Doumob is growing −26.2% versus a year earlier (3y avg −3.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Doumob (1917)?
Earnings per share at Doumob are growing +59.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Doumob (1917) generate?
The free cash flow of Doumob is −21.7M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Doumob (1917) hold?
Doumob holds more cash than debt, 13.3M CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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