Uju Holding Ltd (1948) Fair Value & Analysis
Communication Services · HK · Market cap HK$2.5B
Fair value as of: Aug 13, 2026
From 17 valuation models · updated 3 days ago
Share price −16.1% over the past month.
A solid business, screening 41% undervalued on our models.
What matters now
- The price is below even our cautious bear case (HK$3.71). The market is more pessimistic than our downside scenario.
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
57‑month range HK$0.8774 – HK$7.23 · fair‑value band HK$3.71 – HK$6.17 · the HK$3.50 price screens below the HK$4.94 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Uju Holding Ltd (1948) currently trades at HK$3.50, while our model-based Fair Value estimate is HK$4.94, implying the stock looks roughly 41.1% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Uju Holding Ltd generated revenue of HK$11.3B at a net margin of 1.3%. Revenue grew 18.4% year over year. It earns a return on equity of 9.3%. The balance sheet holds a net cash position of HK$10.9M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$3.71 (bear case) to HK$6.17 (bull case); at HK$3.50, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 54% below its 52-week high and 28% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -13% fair-value upside, at 41%, 1948 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 17 models by family
Widest divergence: DCF Models (HK$9.30) versus Dividend Discount (HK$0.5600). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 18
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Uju Holding Limited, an investment holding company, provides digital marketing services and live-streaming e-commerce in the People's Republic of China.
Full company description
Uju Holding Limited, an investment holding company, provides digital marketing services and live-streaming e-commerce in the People's Republic of China. The company offers online marketing solutions, including traffic acquisition from media platforms, content production, big data analysis, and advertising campaign optimization, as well as advertisement distribution services. It also engages in provision of online short video marketing solutions; live-streaming e-commerce services; and sales of goods on online media platforms. The company was founded in 2017 and is headquartered in Beijing, the People's Republic of China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Uju Holding Ltd reported revenue of HK$11.3B in FY2025 versus HK$7.8B in FY2021, a compound +9.5%/yr. Reported net income was HK$141M in FY2025, compounding −13.7%/yr from FY2021.
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Peer Group
Advertising Agencies · 200 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $303.76 | $252.45 | -17% |
| Publicis Groupe S.A PUB | €99.98 | €146.36 | +46% |
| Omnicom Group OMC | $85.51 | $99.84 | +17% |
| Focus Media Information Technology Co 002027 | ¥5.29 | ¥5.71 | +8% |
| The Trade Desk, Inc TTD | $13.49 | $29.07 | +115% |
| JCDecaux SE DEC | €24.00 | €20.99 | -13% |
| Easy Click Worldwide Network Technology Co 301171 | ¥37.40 | ¥5.62 | -85% |
| Mobvista Inc 1860 | HK$11.04 | HK$6.43 | -42% |
| Affle 3i Limited AFFLE | ₹1,643 | ₹611.48 | -63% |
| Guangdong Advertising Group 002400 | ¥7.33 | ¥1.14 | -84% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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