Uju Holding Ltd (1948) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Uju Holding Ltd HK$4.96, price HK$3.69, upside +34.6%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
59‑month range HK$0.8774 – HK$7.23 · fair‑value band HK$3.64 – HK$6.20 · the HK$3.69 price screens below the HK$4.96 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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Uju Holding Limited, an investment holding company, provides digital marketing services and live-streaming e-commerce in the People's Republic of China.
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Uju Holding Limited, an investment holding company, provides digital marketing services and live-streaming e-commerce in the People's Republic of China. The company offers online marketing solutions, including traffic acquisition from media platforms, content production, big data analysis, and advertising campaign optimization, as well as advertisement distribution services. It also engages in provision of online short video marketing solutions; live-streaming e-commerce services; and sales of goods on online media platforms. The company was founded in 2017 and is headquartered in Beijing, the People's Republic of China.
Stock analysis
Uju Holding Ltd (1948) currently trades at HK$3.69, while our model-based Fair Value estimate is HK$4.96, implying the stock looks roughly 25.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$9.78 per share, and 13 of the 17 models we run sit above the HK$3.69 price.
Bear case: the Dividend Discount group reads lowest at HK$0.5600, and 4 of the 17 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$3.64 (bear) to HK$6.20 (bull), the price of HK$3.69 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Uju Holding Ltd reported revenue of 11.3B CNY in FY2025 versus 7.8B CNY in FY2021, a compound +9.5%/yr. Reported net income was 141M CNY in FY2025, compounding −13.7%/yr from FY2021.
Key figures
Market cap HK$2.5B (≈ $319M) · P/E ratio 13.2 · P/S ratio 0.17 · EPS (TTM) HK$0.2790 · Dividend yield 1.2% · Net margin 1.2% · Return on equity 9.3% · Return on assets (EBIT) 4.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 33% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at 35%, 1948 screens cheaper than that median.
Fair Value models
Bear HK$3.64Fair Value HK$4.96Bull HK$6.20
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$0.0488 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.54/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+23.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.5%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
−12.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−13.8%
Dividend (yield on the price)1.2%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 2%
2025 sits 50% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Beats the industry median on 9/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score54 · Above median
Fair Value upside+34.6% · Above median
Profitability
Return on equity (TTM)9.3% · Above median
Return on assets2.6% · Above median
Net margin (TTM)1.3% · Above median
Operating margin (TTM)1.8% · Below median
Growth and dividend
Revenue growth18.4% · Top 25%
Dividend yield (TTM)1.2% · Below median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
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Is Uju Holding Ltd (1948) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$4.96 versus a price of HK$3.69, about +35% upside (undervalued).
What is the fair value of 1948?
Our model-based fair value for Uju Holding Ltd is HK$4.96 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$3.69.
What is the quality score of 1948?
Uju Holding Ltd has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Uju Holding Ltd (1948)?
Our model-based price target is the fair value of HK$4.96 (as of Sep 27, 2026) from 17 valuation models. Cautious scenario HK$3.64, optimistic scenario HK$6.20. It is a calculation from audited fundamentals, not an analyst target.
What is the Uju Holding Ltd stock forecast for 2026?
Our models put fair value at HK$4.96, about +35% upside versus a price of HK$3.69 (undervalued). Cautious scenario HK$3.64, optimistic scenario HK$6.20. The calculation is refreshed regularly with new filings.
What is the revenue of Uju Holding Ltd (1948)?
Uju Holding Ltd reported trailing-twelve-month revenue of about 11.3B CNY (latest available figure, as of Sep 27, 2026).
Does Uju Holding Ltd pay a dividend?
Uju Holding Ltd currently shows a dividend yield of about 1.22% relative to its recent price (as of Sep 27, 2026).
What is the intrinsic value of Uju Holding Ltd (1948)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Uju Holding Ltd it is HK$4.96 per share (as of Sep 27, 2026), against a price of HK$3.69. It is the blended result of 17 valuation models (cash flow, earnings, asset, dividend).
Is Uju Holding Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1948 trades below its calculated fair value: price HK$3.69, fair value HK$4.96, a gap of about +35% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1948?
No. The price is what the market pays today (HK$3.69); the fair value is what the company's own numbers justify (HK$4.96). For Uju Holding Ltd the two are HK$1.28 per share apart. That gap is exactly why we show both numbers side by side.
How much is Uju Holding Ltd worth?
The market values Uju Holding Ltd at about HK$2.5B (market capitalisation, as of Sep 27, 2026). Per share that is HK$3.69; our models calculate a fair value of HK$4.96 per share.
What do the bullish and bearish scenarios say about 1948?
Our models span a range for Uju Holding Ltd: cautious scenario HK$3.64, base HK$4.96, optimistic HK$6.20 per share (as of Sep 27, 2026, price HK$3.69). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 1948?
Uju Holding Ltd trades at a price-to-earnings ratio of 13.2 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$4.96 is built from several models across several years. Other multiples: P/B 1.4, P/S 0.2, EV/EBITDA 6.4.
How solid is the balance sheet of Uju Holding Ltd (1948)?
Balance-sheet figures for Uju Holding Ltd (as of Sep 27, 2026): return on equity 9.3%. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is 1948 from its 52-week high?
Uju Holding Ltd trades at HK$3.69, about 33% below its 52-week high of HK$5.51 and 13% above the low of HK$3.26 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$4.96 is for.
Which stocks are comparable to Uju Holding Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Uju Holding Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$3.69, calculated fair value HK$4.96 (+35%), Quality Score 54/100, from 17 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1948 calculated?
We run Uju Holding Ltd through 17 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$4.96, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Uju Holding Ltd currently trades 26 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Uju Holding Ltd (1948)?
The closing price on Sep 30, 2026 was HK$3.69. Our model-based fair value is HK$4.96, about +35% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Uju Holding Ltd right now?
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Uju Holding Ltd
How large is the market capitalisation of Uju Holding Ltd (1948)?
The market capitalisation of Uju Holding Ltd is HK$2.5B (≈ $319M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Uju Holding Ltd (1948)?
The price-to-sales ratio of Uju Holding Ltd is 0.17 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Uju Holding Ltd (1948)?
Earnings per share at Uju Holding Ltd are HK$0.2790 (price ÷ EPS = P/E 13.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Uju Holding Ltd (1948)?
The dividend yield of Uju Holding Ltd is 1.2% (payout 16.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Uju Holding Ltd (1948)?
The net margin of Uju Holding Ltd is 1.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Uju Holding Ltd (1948)?
The return on equity (ROE) of Uju Holding Ltd is 9.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Uju Holding Ltd (1948)?
On an EBIT basis the return on assets of Uju Holding Ltd is 4.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Uju Holding Ltd (1948)?
The operating margin of Uju Holding Ltd is 1.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Uju Holding Ltd (1948)?
Revenue at Uju Holding Ltd is growing +18.4% versus a year earlier (3y avg +10.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Uju Holding Ltd (1948)?
Earnings per share at Uju Holding Ltd are growing +47.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Uju Holding Ltd (1948) generate?
The free cash flow of Uju Holding Ltd is −492M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Uju Holding Ltd (1948) hold?
Uju Holding Ltd holds more cash than debt, 10.9M CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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