1948 (1948) Fair Value & Analysis

Communication Services · Market cap HK$2.5B

1 1948 1948 · HK

PriceHK$4.28

Fair ValueHK$4.90

Upside+14.5%

Quality58/100

Watch 1948 for free — get notified when fair value or trend changes. Watch for free

Evidence: High Range HK$3.68 – HK$6.12

Fair value as of: Jul 2, 2026

From 17 valuation models · updated today

Share price +5.9% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$2.59 – HK$7.23 · fair‑value band HK$3.68 – HK$6.12 · the HK$4.28 price screens below the HK$4.90 fair value. As of Jul 2, 2026.

✦ Which stocks are undervalued right now? Check free Discover now →

Analysis

1948 (1948) currently trades at HK$4.28, while our model-based Fair Value estimate is HK$4.90 — implying the stock looks roughly 14.5% undervalued today. We read business quality at 58/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 1948 generated revenue of HK$11.3B at a net margin of 1.3%. Revenue grew 18.4% year over year. It earns a return on equity of 9.3%. The balance sheet holds a net cash position of HK$10.9M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$11.3B

Revenue growth (YoY) +18.4%

Net margin 1.3%

Return on equity 9.3%

Free cash flow −HK$492M FY2025

P/E ratio 14.9

More key figures

Operating margin 1.8%

EPS (TTM) HK$0.1100

Dividend yield 1.1%

EPS growth (YoY) +47.9%

Net cash HK$10.9M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1948 reported revenue of HK$11.3B in FY2025 versus HK$7.8B in FY2021, a compound +9.5%/yr. Reported net income was HK$141M in FY2025, compounding −13.7%/yr from FY2021.

Revenue +9.5%/yr

FY21 HK$7.8B

FY22 HK$8.3B

FY23 HK$7.1B

FY24 HK$9.2B

FY25 HK$11.3B

Net income −13.7%/yr

FY21 HK$254M

FY22 HK$114M

FY23 HK$90.6M

FY24 HK$93.9M

FY25 HK$141M

Is 1948 fairly valued? → Check now

Similar stocks

6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
AppLovin Corporation APP	$469.39	$253.58	-46%
Publicis Groupe S.A PGPEF	$103.00	$167.37	+62%
Omnicom Group OMC	$75.22	$147.93	+97%
Focus Media Information Technology Co 002027	¥5.39	¥4.08	-24%
The Trade Desk, Inc TT8	€15.65	€31.40	+101%
BlueFocus Intelligent Communications Group 300058	¥16.02	¥2.28	-86%

Explore undervalued stocks

More undervalued Communication Services stocks →

All undervalued stocks Technology Financial Services Healthcare Consumer Cyclical Consumer Defensive Communication Services Industrials Energy Basic Materials Real Estate Utilities Deeply Undervalued Stocks Undervalued Blue-Chip Stocks Undervalued Small-Cap Stocks

Frequently asked questions

Is 1948 (1948) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$4.90 versus a price of HK$4.28 — about +14% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 1948?

Our model-based fair value for 1948 is HK$4.90 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$4.28.

What is the quality score of 1948?

1948 has a Quality Score of 58/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1948 (1948)?

1948 reported trailing-twelve-month revenue of about HK$11.3B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1948?

The net profit margin of 1948 is about 1.3%, meaning it keeps roughly 1.3% of revenue as net income. Based on the latest reported figures.

Does 1948 pay a dividend?

1948 currently shows a dividend yield of about 1.13% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.