Tonymoly Co Ltd (214420) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Tonymoly Co Ltd stock KRW 6,902, price KRW 4,190, upside +64.7%, quality 53 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Tonymoly Co Ltd
214420 · KOThe stock costs 39% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range 2,909 KRW – 15,377 KRW · fair‑value band 4,029 KRW – 10,705 KRW · the 4,190 KRW price screens below the 6,902 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Company profile
Tonymoly Co., Ltd engages in the manufacturing, selling, and franchising cosmetics in South Korea and internationally. It sells its products under the CONCHIC, DR. OHKIMS+, ENERGY 24 Men's, AVETTE, and TONYMOLY brand names.
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The company is also involved in sales of health supplements; and manufacture and sale of pet related products; and finance activities. Tonymoly Co., Ltd was founded in 2006 and is headquartered in Seoul, South Korea.
Stock analysis
Tonymoly Co Ltd (214420) currently trades at 4,190 KRW, while our model-based Fair Value estimate is 6,902 KRW, implying the stock looks roughly 39% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 8,820 KRW per share, and 18 of the 26 models we run sit above the 4,190 KRW price.
Bear case: the Dividend Discount group reads lowest at 1,470 KRW, and 8 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: 4,029 KRW (bear) to 10,705 KRW (bull), the price of 4,190 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Tonymoly Co Ltd reported revenue of 220B KRW in FY2025 versus 115B KRW in FY2021, a compound +17.7%/yr. Reported net income was 11.1B KRW in FY2025.
Key figures
Market cap 100B KRW (≈ $74.0M) Micro · P/E ratio 8.8 · P/S ratio 0.47 · EPS (TTM) 471.17 KRW · Dividend yield 1.2% · Net margin 5.2% · Return on equity 10.2% · Return on assets (EBIT) 8.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 40 out of 100 (low confidence).
What moves the price
The share trades about 56% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at 65%, 214420 screens cheaper than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Tonymoly Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Price/FCF by industry
- Debt-to-equity by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: South Korean Stocks
- Valuation of the Korea market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Godrej Consumer Products Limited GODREJCP | ₹851.00 | ₹1,146 | +35% | vs 214420 |
| Puig Brands, S.A PUIG | €19.84 | €24.28 | +22% | vs 214420 |
| Henkel AG HEN | €74.85 | €82.55 | +10% | vs 214420 |
| Beiersdorf Aktiengesellschaft, BEI | €85.26 | €69.09 | −19% | vs 214420 |
| The Clorox Company CLX | $99.96 | $74.29 | −26% | vs 214420 |
| Church & Dwight Co CHD | $109.33 | $65.04 | −41% | vs 214420 |
| Colgate-Palmolive Company CL | $96.56 | $56.16 | −42% | vs 214420 |
| Marico Limited MARICO | ₹897.75 | ₹493.84 | −45% | vs 214420 |
| The Estée Lauder Companies Inc EL | $110.06 | $44.21 | −60% | vs 214420 |
| Hindustan Unilever Limited HINDUNILVR | ₹1,998 | ₹775.25 | −61% | vs 214420 |
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Frequently asked questions
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Key figures of Tonymoly Co Ltd
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