Tonymoly Co Ltd (214420) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Tonymoly Co Ltd KRW 6,902, price KRW 4,985, upside +38.5%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Tonymoly Co., Ltd engages in the manufacturing, selling, and franchising cosmetics in South Korea and internationally. It sells its products under the CONCHIC, DR. OHKIMS+, ENERGY 24 Men's, AVETTE, and TONYMOLY brand names. The company is also involved in sales of health supplements; and manufacture and sale of pet related products; and finance activities.
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Tonymoly Co., Ltd engages in the manufacturing, selling, and franchising cosmetics in South Korea and internationally. It sells its products under the CONCHIC, DR. OHKIMS+, ENERGY 24 Men's, AVETTE, and TONYMOLY brand names. The company is also involved in sales of health supplements; and manufacture and sale of pet related products; and finance activities. Tonymoly Co., Ltd was founded in 2006 and is headquartered in Seoul, South Korea.
Stock analysis
Tonymoly Co Ltd (214420) currently trades at 4,985 KRW, while our model-based Fair Value estimate is 6,902 KRW, implying the stock looks roughly 27.8% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 8,820 KRW per share, and 16 of the 24 models we run sit above the 4,985 KRW price.
Bear case: the Growth DCF group reads lowest at 2,722 KRW, and 8 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: 4,029 KRW (bear) to 10,705 KRW (bull), the price of 4,985 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Tonymoly Co Ltd reported revenue of 220B KRW in FY2025 versus 115B KRW in FY2021, a compound +17.7%/yr. Reported net income was 11.1B KRW in FY2025.
Key figures
Market cap 119B KRW (≈ $87.6M) · P/S ratio 0.54 · Dividend yield 1.0% · Net margin 5.1% · Return on equity 11.0% · Return on assets (EBIT) 8.2% · Operating margin 8.0% · Revenue (TTM) 223B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 54% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −14% fair-value upside, at 38%, 214420 screens cheaper than that median.
Fair Value models
Bear 4,029 KRWFair Value 6,902 KRWBull 10,705 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+24.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.2%
Start year 2020 (pandemic). Over 10 years: +0.0% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.6%
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What shareholders gained per year (last 3 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+45.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+44.3%
Dividend (yield on the price)1.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−23% → 7%
⚠ Revenue per share shrinking 5.4%/yr over ~6Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+33.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +31.0% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 251 stocks
Beats the industry median on 8/10 measures
Overall it ranks above its industry peers.
Valuation
Quality Score56 · Below median
Fair Value upside+38% · Top 25%
Profitability
Return on equity (TTM)11% · Above median
Return on assets4% · Above median
Net margin (TTM)6% · Above median
Operating margin (TTM)8% · Above median
Growth and dividend
Revenue growth6% · Above median
Dividend yield (TTM)1.0% · Bottom 25%
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Tonymoly Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/214420
Frequently asked questions
Is Tonymoly Co Ltd (214420) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 6,902 KRW versus a price of 4,985 KRW, about +38% upside (undervalued).
What is the fair value of 214420?
Our model-based fair value for Tonymoly Co Ltd is 6,902 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 4,985 KRW.
What is the quality score of 214420?
Tonymoly Co Ltd has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Tonymoly Co Ltd (214420)?
Our model-based price target is the fair value of 6,902 KRW (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 4,029 KRW, optimistic scenario 10,705 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Tonymoly Co Ltd stock forecast for 2026?
Our models put fair value at 6,902 KRW, about +38% upside versus a price of 4,985 KRW (undervalued). Cautious scenario 4,029 KRW, optimistic scenario 10,705 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Tonymoly Co Ltd (214420)?
Tonymoly Co Ltd reported trailing-twelve-month revenue of about 223B KRW (latest available figure, as of Sep 24, 2026).
Does Tonymoly Co Ltd pay a dividend?
Tonymoly Co Ltd currently shows a dividend yield of about 1.00% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Tonymoly Co Ltd (214420)?
For today's price to be fair in a discounted-cash-flow model, Tonymoly Co Ltd would have to grow free cash flow by +33.7 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 214420 use?
Our models discount Tonymoly Co Ltd at 11.6 %: a base by market capitalisation (micro), damped by beta 0.47, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Tonymoly Co Ltd that is +33.7 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Tonymoly Co Ltd (214420) delivered so far?
Over the past 5 years revenue at Tonymoly Co Ltd grew +14.2 % a year. The price currently implies +33.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Tonymoly Co Ltd (214420) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Tonymoly Co Ltd (+33.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Tonymoly Co Ltd (214420)?
The free-cash-flow yield on the price is 2.63 %: that much free cash flow Tonymoly Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Tonymoly Co Ltd (214420)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Tonymoly Co Ltd it is 6,902 KRW per share (as of Sep 24, 2026), against a price of 4,985 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Tonymoly Co Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 214420 trades below its calculated fair value: price 4,985 KRW, fair value 6,902 KRW, a gap of about +38% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 214420?
No. The price is what the market pays today (4,985 KRW); the fair value is what the company's own numbers justify (6,902 KRW). For Tonymoly Co Ltd the two are 1,917 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Tonymoly Co Ltd worth?
The market values Tonymoly Co Ltd at about 119B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 4,985 KRW; our models calculate a fair value of 6,902 KRW per share.
What do the bullish and bearish scenarios say about 214420?
Our models span a range for Tonymoly Co Ltd: cautious scenario 4,029 KRW, base 6,902 KRW, optimistic 10,705 KRW per share (as of Sep 24, 2026, price 4,985 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Tonymoly Co Ltd (214420)?
Balance-sheet figures for Tonymoly Co Ltd (as of Sep 24, 2026): return on equity 11.0%, debt of 0.03 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is 214420 from its 52-week high?
Tonymoly Co Ltd trades at 4,985 KRW, about 54% below its 52-week high of 10,892 KRW and 9% above the low of 4,555 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 6,902 KRW is for.
Which stocks are comparable to Tonymoly Co Ltd?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, Kimberly-Clark Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Tonymoly Co Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 4,985 KRW, calculated fair value 6,902 KRW (+38%), Quality Score 56/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 214420 calculated?
We run Tonymoly Co Ltd through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 6,902 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Tonymoly Co Ltd currently trades 38 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Tonymoly Co Ltd (214420)?
The closing price on Sep 23, 2026 was 4,985 KRW. Our model-based fair value is 6,902 KRW, about +38% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Tonymoly Co Ltd right now?
The model range is unusually wide (4,029 KRW to 10,705 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Tonymoly Co Ltd
How large is the market capitalisation of Tonymoly Co Ltd (214420)?
The market capitalisation of Tonymoly Co Ltd is 119B KRW (≈ $87.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Tonymoly Co Ltd (214420)?
The price-to-sales ratio of Tonymoly Co Ltd is 0.54 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Tonymoly Co Ltd (214420)?
The dividend yield of Tonymoly Co Ltd is 1.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Tonymoly Co Ltd (214420)?
The net margin of Tonymoly Co Ltd is 5.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Tonymoly Co Ltd (214420)?
The return on equity (ROE) of Tonymoly Co Ltd is 11.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Tonymoly Co Ltd (214420)?
On an EBIT basis the return on assets of Tonymoly Co Ltd is 8.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Tonymoly Co Ltd (214420)?
The operating margin of Tonymoly Co Ltd is 8.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Tonymoly Co Ltd (214420)?
Revenue at Tonymoly Co Ltd is growing +6.3% versus a year earlier (3y avg +20.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Tonymoly Co Ltd (214420)?
Earnings per share at Tonymoly Co Ltd are growing +70.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Tonymoly Co Ltd (214420) carry?
The net debt of Tonymoly Co Ltd is 47.2B KRW (fiscal year 2025, ≈ 15.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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