PlayD Co. Ltd (237820) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of PlayD Co. Ltd KRW 6,885, price KRW 2,295, upside +200.0%, quality 64 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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PlayD Co., Ltd. provides marketing solutions in South Korea. The company offers services for campaign strategy, media strategy, and creative contents. It also provides techHUB, which offers integrated marketing management, improving advertising operation efficiency, data visualization, marketing activity analysis, market trend analysis, and AI automation.
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PlayD Co., Ltd. provides marketing solutions in South Korea. The company offers services for campaign strategy, media strategy, and creative contents. It also provides techHUB, which offers integrated marketing management, improving advertising operation efficiency, data visualization, marketing activity analysis, market trend analysis, and AI automation. The company is based in Seongnam-si, South Korea. As of April 3, 2025, PlayD Co., Ltd. operates as a subsidiary of Soop Co., Ltd.
Stock analysis
PlayD Co. Ltd (237820) currently trades at 2,295 KRW, while our model-based Fair Value estimate is 6,885 KRW, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 8,167 KRW per share, and 22 of the 23 models we run sit above the 2,295 KRW price.
Bear case: the Asset-Based group reads lowest at 4,750 KRW, and 1 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: 5,113 KRW (bear) to 8,951 KRW (bull), the price of 2,295 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
PlayD Co. Ltd reported revenue of 40.2B KRW in FY2025 versus 34.7B KRW in FY2021, a compound +3.8%/yr. Reported net income was 5.9B KRW in FY2025, compounding +18.6%/yr from FY2021.
Key figures
Market cap 35.9B KRW (≈ $26.4M) · P/S ratio 0.98 · Dividend yield 8.3% · Net margin 14.6% · Return on equity 5.2% · Return on assets (EBIT) 3.0% · Operating margin 17.3% · Revenue (TTM) 36.8B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 55% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 200%, 237820 screens cheaper than that median.
Fair Value models
Bear 5,113 KRWFair Value 6,885 KRWBull 8,951 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+4.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.5%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
’18
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’21
’22
’23
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’25
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+23.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+14.7%
Dividend (yield on the price)8.3%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.4% → 16%
⚠ Revenue per share shrinking 4.8%/yr over ~5Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 198 stocks
Beats the industry median on 8/9 measures
Overall it ranks above its industry peers.
Valuation
Quality Score64 · Top 25%
Fair Value upside+200% · Top 25%
Profitability
Return on equity (TTM)5% · Above median
Return on assets2% · Above median
Net margin (TTM)12% · Top 25%
Operating margin (TTM)17% · Top 25%
Growth and dividend
Revenue growth−1% · Below median
Dividend yield (TTM)8.3% · Top 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
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Is PlayD Co. Ltd (237820) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 6,885 KRW versus a price of 2,295 KRW, about +200% upside (undervalued).
What is the fair value of 237820?
Our model-based fair value for PlayD Co. Ltd is 6,885 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 2,295 KRW.
What is the quality score of 237820?
PlayD Co. Ltd has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PlayD Co. Ltd (237820)?
Our model-based price target is the fair value of 6,885 KRW (as of Sep 24, 2026) from 23 valuation models. Cautious scenario 5,113 KRW, optimistic scenario 8,951 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the PlayD Co. Ltd stock forecast for 2026?
Our models put fair value at 6,885 KRW, about +200% upside versus a price of 2,295 KRW (undervalued). Cautious scenario 5,113 KRW, optimistic scenario 8,951 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of PlayD Co. Ltd (237820)?
PlayD Co. Ltd reported trailing-twelve-month revenue of about 36.8B KRW (latest available figure, as of Sep 24, 2026).
Does PlayD Co. Ltd pay a dividend?
PlayD Co. Ltd currently shows a dividend yield of about 8.28% relative to its recent price (as of Sep 24, 2026).
What growth is priced into PlayD Co. Ltd (237820)?
For today's price to be fair in a discounted-cash-flow model, PlayD Co. Ltd would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 9.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.5 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 237820 use?
Our models discount PlayD Co. Ltd at 9.3 %: a base by market capitalisation (nano), damped by beta 0.66, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PlayD Co. Ltd that is less than minus 40 % per year a year over ten years, using the same discount rate (9.3 %) and the same formula as our fair value.
How much growth has PlayD Co. Ltd (237820) delivered so far?
Over the past 5 years revenue at PlayD Co. Ltd grew +6.5 % a year. The price currently implies less than minus 40 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PlayD Co. Ltd (237820) growing?
The median revenue growth in the sector is +1.8 % a year. That is the yardstick for the growth priced into PlayD Co. Ltd (less than minus 40 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PlayD Co. Ltd (237820)?
The free-cash-flow yield on the price is 16.62 %: that much free cash flow PlayD Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PlayD Co. Ltd (237820)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PlayD Co. Ltd it is 6,885 KRW per share (as of Sep 24, 2026), against a price of 2,295 KRW. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is PlayD Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 237820 trades below its calculated fair value: price 2,295 KRW, fair value 6,885 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 237820?
No. The price is what the market pays today (2,295 KRW); the fair value is what the company's own numbers justify (6,885 KRW). For PlayD Co. Ltd the two are 4,590 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is PlayD Co. Ltd worth?
The market values PlayD Co. Ltd at about 35.9B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 2,295 KRW; our models calculate a fair value of 6,885 KRW per share.
What do the bullish and bearish scenarios say about 237820?
Our models span a range for PlayD Co. Ltd: cautious scenario 5,113 KRW, base 6,885 KRW, optimistic 8,951 KRW per share (as of Sep 24, 2026, price 2,295 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of PlayD Co. Ltd (237820)?
Balance-sheet figures for PlayD Co. Ltd (as of Sep 24, 2026): return on equity 5.2%. They feed the Quality Score of 64/100, which measures business quality independently of the share price.
How far is 237820 from its 52-week high?
PlayD Co. Ltd trades at 2,295 KRW, about 55% below its 52-week high of 5,140 KRW and 6% above the low of 2,175 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 6,885 KRW is for.
Which stocks are comparable to PlayD Co. Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PlayD Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 2,295 KRW, calculated fair value 6,885 KRW (+200%), Quality Score 64/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 237820 calculated?
We run PlayD Co. Ltd through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 6,885 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. PlayD Co. Ltd currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PlayD Co. Ltd (237820)?
The closing price on Sep 23, 2026 was 2,295 KRW. Our model-based fair value is 6,885 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PlayD Co. Ltd right now?
The price is below even our cautious bear case (5,113 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of PlayD Co. Ltd
How large is the market capitalisation of PlayD Co. Ltd (237820)?
The market capitalisation of PlayD Co. Ltd is 35.9B KRW (≈ $26.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PlayD Co. Ltd (237820)?
The price-to-sales ratio of PlayD Co. Ltd is 0.98 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of PlayD Co. Ltd (237820)?
The dividend yield of PlayD Co. Ltd is 8.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PlayD Co. Ltd (237820)?
The net margin of PlayD Co. Ltd is 14.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PlayD Co. Ltd (237820)?
The return on equity (ROE) of PlayD Co. Ltd is 5.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PlayD Co. Ltd (237820)?
On an EBIT basis the return on assets of PlayD Co. Ltd is 3.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PlayD Co. Ltd (237820)?
The operating margin of PlayD Co. Ltd is 17.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PlayD Co. Ltd (237820)?
Revenue at PlayD Co. Ltd is growing −1.3% versus a year earlier (3y avg −2.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PlayD Co. Ltd (237820)?
Earnings per share at PlayD Co. Ltd are growing +45.8% versus a year earlier. How much earnings per share grew versus a year earlier.
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