Sichuan Newsnet Media (Group) Co (300987) Fair Value & Analysis
Communication Services · CN · Market cap 2.4B CNY
Fair value as of: Jul 9, 2026
From 24 valuation models · updated 33 days ago
Fair value updated Jul 9, 2026, revised from ¥4.54 to ¥3.23 (−28.9%) since Jun 24, 2026. Share price +8.4% over the past month.
A solid business, but screening 76% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥3.27). The favourable scenario is already priced in.
- Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.
How to read this chart
60‑month range ¥10.24 – ¥51.74 · fair‑value band ¥1.96 – ¥3.27 · the ¥13.74 price screens above the ¥3.23 fair value. Dashed = 300-day average. As of Jul 9, 2026.
Analysis
Sichuan Newsnet Media (Group) Co (300987) currently trades at ¥13.74, while our model-based Fair Value estimate is ¥3.23, implying the stock looks roughly 76.5% overvalued today. The Quality Score stands at 67/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Sichuan Newsnet Media (Group) Co generated revenue of 303M CNY at a net margin of 6.7%. Revenue declined 8.3% year over year. It earns a return on equity of 2.5%. The stock trades on a trailing P/E of 123.5. Fundamentals as of Jul 9, 2026
Our scenario range runs from ¥1.96 (bear case) to ¥3.27 (bull case); at ¥13.74, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 49% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -76%, 300987 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (¥10.40) versus Earnings-Based (¥1.14). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 21
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sichuan Newsnet Media (Group) Co., Ltd., together with its subsidiaries, operates as a mainstream new media company in China.
Full company description
Sichuan Newsnet Media (Group) Co., Ltd., together with its subsidiaries, operates as a mainstream new media company in China. It offers various news media platforms, including Sichuan News Network, China Western Network, Sichuan Release, and Mala Community; and publicity services, such as publicity and promotion, online public opinion, advertising agency operations, and technical services. The company also provides mobile information services comprising mobile newspaper information dissemination through mobile newspaper messages; and mobile newspaper value-added services, which include mobile newspaper advertising, mobile technology services, and content security auditing. In addition, it engages in interactive TV business and offers related content and services to IPTV. The company was incorporated in 2009 and is headquartered in Chengdu, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sichuan Newsnet Media (Group) Co reported revenue of ¥309M in FY2025 versus ¥190M in FY2021, a compound +13.0%/yr. Reported net income was ¥20.6M in FY2025, compounding −29.3%/yr from FY2021.
300987 screens 76% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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