Rumere Co. Ltd. (301088) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Rumere Co. Ltd. stock ¥5.06, price ¥12.26, that is 58.7% below the price, quality 62 out of 100. Rating: strongly overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range ¥8.70 – ¥24.76 · fair‑value band ¥3.98 – ¥6.33 · the ¥12.26 price screens above the ¥5.06 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Rumere Co.,Ltd. primarily engages in the research and development, production, and online sale of its own clothing brand products and jewellery in China. The company offers clothing and apparel products through supply chain management under the RUMERE brand.
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Its products include women's wear, men's wear, and jewellery accessories, as well as home textiles, etc. The company also operates stores. The company was formerly known as Suzhou Rumere Trading Co., Ltd. Rumere Co.,Ltd. was incorporated in 2012 and is headquartered in Changshu, China.
Stock analysis
Rumere Co. Ltd. (301088) currently trades at ¥12.26, while our model-based Fair Value estimate is ¥5.06, 59% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of ¥7.81 per share, and 1 of the 24 models we run sit above the ¥12.26 price.
Bear case: the Growth DCF group reads lowest at ¥3.67, and 23 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥3.98 (bear) to ¥6.33 (bull), the price of ¥12.26 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
Rumere Co. Ltd. reported revenue of 593M CNY in FY2025 versus 872M CNY in FY2021, a compound −9.2%/yr. Reported net income was 77.9M CNY in FY2025, compounding −16.8%/yr from FY2021.
Key figures
Market cap 2.8B CNY (≈ $419M) Small · P/E ratio 43.8 · P/S ratio 5.40 · EPS (TTM) ¥0.2800 · Dividend yield 4.3% · Net margin 12.5% · Return on equity 2.7% · Return on assets (EBIT) 6.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (low confidence).
What moves the price
The share trades about 30% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at −59%, 301088 screens richer than that median.
Fair Value models
Bear¥3.98Fair Value ¥5.06Bull¥6.33
Price ¥12.26 · Downside -58.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−9.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−13.7%
Dividend (yield on the price)4.3%
Profit margin 2019 to 2024 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26% → 21%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+24.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +22.1% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 213 stocks
Beats the industry median on 3/13 measures
Overall it trails its industry peers.
Valuation
Quality Score62 · Above median
Fair Value upside−59.1% · Bottom 25%
Profitability
Return on equity (12 months)2.7% · Below median
Return on assets3.0% · Below median
Net margin (12 months)12.5% · Top 25%
Operating margin (12 months)−19.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−23.4% · Bottom 25%
Dividend yield (12 months)4.3% · Above median
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
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Is Rumere Co. Ltd. (301088) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of ¥5.06 versus a price of ¥12.26, about 59% lower (overvalued).
What is the fair value of 301088?
Our model-based fair value for Rumere Co. Ltd. is ¥5.06 (as of Nov 8, 2026), built from audited fundamentals. The current price: ¥12.26.
What is the quality score of 301088?
Rumere Co. Ltd. has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rumere Co. Ltd. (301088)?
Our model-based price target is the fair value of ¥5.06 (as of Nov 8, 2026) from 24 valuation models. Cautious scenario ¥3.98, optimistic scenario ¥6.33. It is a calculation from audited fundamentals, not an analyst target.
What is the Rumere Co. Ltd. stock forecast for 2026?
Our models put fair value at ¥5.06, about 59% lower versus a price of ¥12.26 (overvalued). Cautious scenario ¥3.98, optimistic scenario ¥6.33. The calculation is refreshed regularly with new filings.
What is the revenue of Rumere Co. Ltd. (301088)?
Rumere Co. Ltd. reported trailing-twelve-month revenue of about 521M CNY (latest available figure, as of Nov 8, 2026).
Does Rumere Co. Ltd. pay a dividend?
Rumere Co. Ltd. currently shows a dividend yield of 4.30% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Rumere Co. Ltd. (301088) and when is the ex-dividend date?
Rumere Co. Ltd. pays a dividend of ¥0.527 per share a year, a dividend yield of 4.3%. The last ex-dividend date was Jun 1, 2026. A dividend has been paid every year since at least 2022. The payout ratio is 188% of earnings. Free cash flow covers the dividend 0.59 times. Our assessment: Pays more than it earns. The company pays out more in dividends than it earns, and free cash flow clearly does not cover the dividend either. It may need to be cut unless profits recover.
What growth is priced into Rumere Co. Ltd. (301088)?
For today's price to be fair in a discounted-cash-flow model, Rumere Co. Ltd. would have to grow free cash flow by +24.1 % per year for five years (discount rate 10.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -7.0 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of 301088 use?
Our models discount Rumere Co. Ltd. at 10.6 %: a base by market capitalisation (small), damped by beta 0.54, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rumere Co. Ltd. that is +24.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.6 %) and the same formula as our fair value.
How much growth has Rumere Co. Ltd. (301088) delivered so far?
Over the past 5 years revenue at Rumere Co. Ltd. grew -7.0 % a year. The price currently implies free-cash-flow growth of +24.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rumere Co. Ltd. (301088) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Rumere Co. Ltd. (+24.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rumere Co. Ltd. (301088)?
The free-cash-flow yield on the price is 2.55 %: that much free cash flow Rumere Co. Ltd. produces per unit of market value. When it exceeds the discount rate of our models (10.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rumere Co. Ltd. (301088)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rumere Co. Ltd. it is ¥5.06 per share (as of Nov 8, 2026), against a price of ¥12.26. It is the blended result of 24 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Rumere Co. Ltd. stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 301088 trades above its calculated fair value: price ¥12.26, fair value ¥5.06, a gap of about −59% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 301088?
No. The price is what the market pays today (¥12.26); the fair value is what the company's own numbers justify (¥5.06). For Rumere Co. Ltd. the two are ¥7.20 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rumere Co. Ltd. worth?
The market values Rumere Co. Ltd. at about 2.8B CNY (market capitalisation, as of Nov 8, 2026). Per share that is ¥12.26; our models calculate a fair value of ¥5.06 per share.
What do the bullish and bearish scenarios say about 301088?
Our models span a range for Rumere Co. Ltd.: cautious scenario ¥3.98, base ¥5.06, optimistic ¥6.33 per share (as of Nov 8, 2026, price ¥12.26). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 301088?
Rumere Co. Ltd. trades at a price-to-earnings ratio of 43.8 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥5.06 is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings: 36.3. Other multiples: P/B 1.1, P/S 5.4, EV/EBITDA 82.8.
How solid is the balance sheet of Rumere Co. Ltd. (301088)?
Balance-sheet figures for Rumere Co. Ltd. (as of Nov 8, 2026): return on equity 2.7%. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is 301088 from its 52-week high?
Rumere Co. Ltd. trades at ¥12.26, about 30% below its 52-week high of ¥17.62 and 13% above the low of ¥10.89 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of ¥5.06 is for.
Which stocks are comparable to Rumere Co. Ltd.?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rumere Co. Ltd. stock attractive at the current price?
The data as of Nov 8, 2026: price ¥12.26, calculated fair value ¥5.06 (−59%), Quality Score 62/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 301088 calculated?
We run Rumere Co. Ltd. through 24 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥5.06 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Rumere Co. Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rumere Co. Ltd. (301088)?
The closing price on Nov 9, 2026 was ¥12.26. Our model-based fair value is ¥5.06, about 59% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rumere Co. Ltd. right now?
The price sits above even our optimistic bull case (¥6.33). The favourable scenario is already priced in. Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Rumere Co. Ltd.
How large is the market capitalisation of Rumere Co. Ltd. (301088)?
The market capitalisation of Rumere Co. Ltd. is 2.8B CNY (≈ $419M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rumere Co. Ltd. (301088)?
The price-to-sales ratio of Rumere Co. Ltd. is 5.40 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rumere Co. Ltd. (301088)?
Earnings per share at Rumere Co. Ltd. are ¥0.2800 (price ÷ EPS = P/E 43.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Rumere Co. Ltd. (301088)?
The dividend yield of Rumere Co. Ltd. is 4.3% (payout 188%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Rumere Co. Ltd. (301088)?
The net margin of Rumere Co. Ltd. is 12.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rumere Co. Ltd. (301088)?
The return on equity (ROE) of Rumere Co. Ltd. is 2.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rumere Co. Ltd. (301088)?
On an EBIT basis the return on assets of Rumere Co. Ltd. is 6.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rumere Co. Ltd. (301088)?
The operating margin of Rumere Co. Ltd. is −19.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rumere Co. Ltd. (301088)?
Revenue at Rumere Co. Ltd. is growing −23.4% versus a year earlier (3y avg −14.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rumere Co. Ltd. (301088)?
Earnings per share at Rumere Co. Ltd. are growing −38.2% versus a year earlier. How much earnings per share grew versus a year earlier.
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Broad data
Nov 8, 2026