Rumere Co. Ltd. (301088) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Rumere Co. Ltd. ¥5.68, price ¥13.59, upside -58.2%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
59‑month range ¥8.70 – ¥24.76 · fair‑value band ¥3.98 – ¥6.22 · the ¥13.59 price screens above the ¥5.68 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Rumere Co.,Ltd. primarily engages in the research and development, production, and online sale of its own clothing brand products and jewellery in China. The company offers clothing and apparel products through supply chain management under the RUMERE brand.
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Rumere Co.,Ltd. primarily engages in the research and development, production, and online sale of its own clothing brand products and jewellery in China. The company offers clothing and apparel products through supply chain management under the RUMERE brand. Its products include women's wear, men's wear, and jewellery accessories, as well as home textiles, etc. The company also operates stores. The company was formerly known as Suzhou Rumere Trading Co., Ltd. Rumere Co.,Ltd. was incorporated in 2012 and is headquartered in Changshu, China.
Stock analysis
Rumere Co. Ltd. (301088) currently trades at ¥13.59, while our model-based Fair Value estimate is ¥5.68, implying the stock looks roughly 139.2% overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of ¥7.39 per share, and 0 of the 22 models we run sit above the ¥13.59 price.
Bear case: the Earnings-Based group reads lowest at ¥2.84, and 22 of the 22 models stay below the price. Evidence for this calculation is high.
Scenario range: ¥3.98 (bear) to ¥6.22 (bull), the price of ¥13.59 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
Rumere Co. Ltd. reported revenue of 593M CNY in FY2025 versus 872M CNY in FY2021, a compound −9.2%/yr. Reported net income was 77.9M CNY in FY2025, compounding −16.8%/yr from FY2021.
Key figures
Market cap 3.1B CNY (≈ $462M) · P/E ratio 43.8 · P/S ratio 5.76 · EPS (TTM) ¥0.3100 · Dividend yield 4.8% · Net margin 13.1% · Return on equity 2.8% · Return on assets (EBIT) 6.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 23% below its 52-week high and 25% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at −58%, 301088 screens richer than that median.
Fair Value models
Bear ¥3.98Fair Value ¥5.68Bull ¥6.22
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−8.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−13.7%
Dividend (yield on the price)4.8%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.28% → 22%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+25.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +23.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 226 stocks
Beats the industry median on 4/13 measures
Overall it trails its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside−58% · Bottom 25%
Profitability
Return on equity (TTM)3% · Below median
Return on assets1% · Below median
Net margin (TTM)13% · Top 25%
Operating margin (TTM)16% · Top 25%
Growth and dividend
Revenue growth−25% · Bottom 25%
Dividend yield (TTM)4.8% · Above median
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
P/E (TTM)43.8× · Priciest 25%
P/B1.23× · Pricier than median
P/S (TTM)5.56× · Priciest 25%
P/FCF6.5× · Priciest 25%
EV/EBITDA67.3× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 36
FUTURE (revenue growth)0· sector 5
PAST (return on equity)11· sector 19
HEALTH (low debt)0· sector 98
DIVIDEND (yield)97· sector 57
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Rumere Co. Ltd. (301088) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥5.68 versus a price of ¥13.59, about −58% upside (overvalued).
What is the fair value of 301088?
Our model-based fair value for Rumere Co. Ltd. is ¥5.68 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥13.59.
What is the quality score of 301088?
Rumere Co. Ltd. has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rumere Co. Ltd. (301088)?
Our model-based price target is the fair value of ¥5.68 (as of Sep 24, 2026) from 22 valuation models. Cautious scenario ¥3.98, optimistic scenario ¥6.22. It is a calculation from audited fundamentals, not an analyst target.
What is the Rumere Co. Ltd. stock forecast for 2026?
Our models put fair value at ¥5.68, about −58% upside versus a price of ¥13.59 (overvalued). Cautious scenario ¥3.98, optimistic scenario ¥6.22. The calculation is refreshed regularly with new filings.
What is the revenue of Rumere Co. Ltd. (301088)?
Rumere Co. Ltd. reported trailing-twelve-month revenue of about 556M CNY (latest available figure, as of Sep 24, 2026).
Does Rumere Co. Ltd. pay a dividend?
Rumere Co. Ltd. currently shows a dividend yield of about 4.85% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Rumere Co. Ltd. (301088)?
For today's price to be fair in a discounted-cash-flow model, Rumere Co. Ltd. would have to grow free cash flow by +25.9 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -7.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 301088 use?
Our models discount Rumere Co. Ltd. at 10.4 %: a base by market capitalisation (small), damped by beta 0.50, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rumere Co. Ltd. that is +25.9 % per year a year over ten years, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Rumere Co. Ltd. (301088) delivered so far?
Over the past 5 years revenue at Rumere Co. Ltd. grew -7.0 % a year. The price currently implies +25.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rumere Co. Ltd. (301088) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Rumere Co. Ltd. (+25.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rumere Co. Ltd. (301088)?
The free-cash-flow yield on the price is 2.30 %: that much free cash flow Rumere Co. Ltd. produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rumere Co. Ltd. (301088)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rumere Co. Ltd. it is ¥5.68 per share (as of Sep 24, 2026), against a price of ¥13.59. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Rumere Co. Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 301088 trades above its calculated fair value: price ¥13.59, fair value ¥5.68, a gap of about −58% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 301088?
No. The price is what the market pays today (¥13.59); the fair value is what the company's own numbers justify (¥5.68). For Rumere Co. Ltd. the two are ¥7.91 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rumere Co. Ltd. worth?
The market values Rumere Co. Ltd. at about 3.1B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥13.59; our models calculate a fair value of ¥5.68 per share.
What do the bullish and bearish scenarios say about 301088?
Our models span a range for Rumere Co. Ltd.: cautious scenario ¥3.98, base ¥5.68, optimistic ¥6.22 per share (as of Sep 24, 2026, price ¥13.59). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 301088?
Rumere Co. Ltd. trades at a price-to-earnings ratio of 43.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥5.68 is built from several models across several years. Other multiples: P/B 1.2, P/S 5.6, EV/EBITDA 67.3.
How solid is the balance sheet of Rumere Co. Ltd. (301088)?
Balance-sheet figures for Rumere Co. Ltd. (as of Sep 24, 2026): return on equity 2.8%. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is 301088 from its 52-week high?
Rumere Co. Ltd. trades at ¥13.59, about 23% below its 52-week high of ¥17.62 and 25% above the low of ¥10.89 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of ¥5.68 is for.
Which stocks are comparable to Rumere Co. Ltd.?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, Gildan Activewear Inc, LPP SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rumere Co. Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price ¥13.59, calculated fair value ¥5.68 (−58%), Quality Score 65/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 301088 calculated?
We run Rumere Co. Ltd. through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥5.68, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Rumere Co. Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rumere Co. Ltd. (301088)?
The closing price on Sep 24, 2026 was ¥13.59. Our model-based fair value is ¥5.68, about −58% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rumere Co. Ltd. right now?
The price sits above even our optimistic bull case (¥6.22). The favourable scenario is already priced in. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Rumere Co. Ltd.
How large is the market capitalisation of Rumere Co. Ltd. (301088)?
The market capitalisation of Rumere Co. Ltd. is 3.1B CNY (≈ $462M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rumere Co. Ltd. (301088)?
The price-to-sales ratio of Rumere Co. Ltd. is 5.76 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rumere Co. Ltd. (301088)?
Earnings per share at Rumere Co. Ltd. are ¥0.3100 (price ÷ EPS = P/E 43.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Rumere Co. Ltd. (301088)?
The dividend yield of Rumere Co. Ltd. is 4.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Rumere Co. Ltd. (301088)?
The net margin of Rumere Co. Ltd. is 13.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rumere Co. Ltd. (301088)?
The return on equity (ROE) of Rumere Co. Ltd. is 2.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rumere Co. Ltd. (301088)?
On an EBIT basis the return on assets of Rumere Co. Ltd. is 6.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rumere Co. Ltd. (301088)?
The operating margin of Rumere Co. Ltd. is 16.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rumere Co. Ltd. (301088)?
Revenue at Rumere Co. Ltd. is growing −24.6% versus a year earlier (3y avg −14.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rumere Co. Ltd. (301088)?
Earnings per share at Rumere Co. Ltd. are growing −32.2% versus a year earlier. How much earnings per share grew versus a year earlier.
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