Rumere Co (301088) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 3.0B CNY
Fair value as of: Jul 9, 2026
From 22 valuation models · updated 32 days ago
Share price +5.7% over the past month.
A solid business, but screening 41% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥7.65). The favourable scenario is already priced in.
- Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.
How to read this chart
57‑month range ¥8.70 – ¥24.76 · fair‑value band ¥5.64 – ¥7.65 · the ¥12.71 price screens above the ¥7.52 fair value. Dashed = 300-day average. As of Jul 9, 2026.
Analysis
Rumere Co (301088) currently trades at ¥12.71, while our model-based Fair Value estimate is ¥7.52, implying the stock looks roughly 40.8% overvalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Rumere Co generated revenue of 556M CNY at a net margin of 12.8%. Revenue declined 24.6% year over year. It earns a return on equity of 2.8%. The stock trades on a trailing P/E of 42.0. Fundamentals as of Jul 9, 2026
Our scenario range runs from ¥5.64 (bear case) to ¥7.65 (bull case); at ¥12.71, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 33% below its 52-week high and 1% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at -41%, 301088 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 22 models by family
Widest divergence: Asset-Based (¥7.39) versus Earnings-Based (¥2.84). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 37
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Rumere Co.,Ltd. primarily engages in the research and development, production, and online sale of its own clothing brand products and jewellery in China. The company offers clothing and apparel products through supply chain management under the RUMERE brand.
Full company description
Rumere Co.,Ltd. primarily engages in the research and development, production, and online sale of its own clothing brand products and jewellery in China. The company offers clothing and apparel products through supply chain management under the RUMERE brand. Its products include women's wear, men's wear, and jewellery accessories, as well as home textiles, etc. The company also operates stores. The company was formerly known as Suzhou Rumere Trading Co., Ltd. Rumere Co.,Ltd. was incorporated in 2012 and is headquartered in Changshu, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rumere Co reported revenue of ¥593M in FY2025 versus ¥872M in FY2021, a compound −9.2%/yr. Reported net income was ¥77.9M in FY2025, compounding −16.8%/yr from FY2021.
301088 screens 41% overvalued. Compare with H & M Hennes & Mauritz AB →
Peer Group
Apparel Manufacturing · 212 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Apparel Manufacturing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| H & M Hennes & Mauritz AB HMB | kr 163.45 | kr 165.47 | +1% |
| Ralph Lauren Corporation RL | $374.08 | $224.21 | -40% |
| Moncler S.p.A MONC | €52.08 | €50.69 | -3% |
| LPP SA LPP | 19,380 PLN | 17,754 PLN | -8% |
| Bosideng International Holdings 3998 | HK$4.88 | HK$5.92 | +21% |
| Youngor Fashion Co 600177 | ¥7.57 | ¥5.59 | -26% |
| Page Industries Limited PAGEIND | ₹39,900 | ₹12,395 | -69% |
| Hla Group 600398 | ¥6.05 | ¥9.92 | +64% |
| Eclat Textile Co 1476 | 333.50 TWD | 357.81 TWD | +7% |
| Youngone Corporation 111770 | 87,600 KRW | 196,629 KRW | +124% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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