Artist Company (321820) Fair Value & Analysis
Communication Services · KR · Market cap 50.4B KRW
Fair value as of: Jun 24, 2026
Analysis
Artist Company (321820) currently trades at 2,750 KRW, while our model-based Fair Value estimate is 1,537 KRW — implying the stock looks roughly 44.1% overvalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
Artist Company Inc. engages in developing mobile and web-based advertising service systems and conducting advertising agency business in South Korea and internationally. The company engages in content business division which offers film and drama production and domestic and international sales distribution; commerce business division involving content creation linked commerce; and DSP business division offering target marketing platform based on big data, as well as Ad server business division that offers advertising management. It also involves in electronic commerce businesses. The company was formerly known as Artist United Inc. and changed its name to Artist Company Inc. in April 2025. The company was founded in 2010 and is based in Seoul, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.