360 DigiTech Inc. (3660) Fair Value & Analysis

Financial Services · HK · Market cap HK$15.4B

A solid business, screening 105% undervalued on our models.

What matters now

• The rarer combination: high quality (74/100) AND below fair value. That earns a closer look rather than a quick verdict.
• The price is below even our cautious bear case (HK$75.90). The market is more pessimistic than our downside scenario.
• The model range is unusually wide (HK$75.90 to HK$404.80). The outcome hinges heavily on assumptions, so read the point estimate with caution.
• For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.

Price vs Fair Value (4 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

44‑month range HK$42.15 – HK$169.57 · fair‑value band HK$75.90 – HK$404.80 · the HK$49.46 price screens below the HK$101.20 fair value. Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

360 DigiTech Inc. (3660) currently trades at HK$49.46, while our model-based Fair Value estimate is HK$101.20, implying the stock looks roughly 104.6% undervalued today. The Quality Score stands at 74/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, 360 DigiTech Inc. generated revenue of HK$18.4B at a net margin of 27.5%. Revenue declined 16.7% year over year. It earns a return on equity of 21.3%. The stock trades on a trailing P/E of 2.9 (as of Jul 2, 2026). Fundamentals as of Aug 13, 2026

Our scenario range runs from HK$75.90 (bear case) to HK$404.80 (bull case); at HK$49.46, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 70% below its 52-week high and 8% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -45% fair-value upside, at 105%, 3660 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: DCF Models (HK$866.19) versus Asset-Based (HK$66.35). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

Qfin Holdings, Inc., together with its subsidiaries, operate AI- driven credit-tech platform under the Qifu Jietiao brand in the People's Republic of China.

Full company description

Qfin Holdings, Inc., together with its subsidiaries, operate AI- driven credit-tech platform under the Qifu Jietiao brand in the People's Republic of China. The company provides credit-driven services that match borrowers with financial institutions to conduct borrower acquisition, credit assessment, fund matching, and post-facilitation services; and platform services, including loan and post-facilitation services to financial institution partners under capital light model, intelligence credit engine, referral services, and other technology solutions. It serves financial institutions, consumers, and small and micro-enterprises. The company was formerly known as Qifu Technology, Inc. and changed its name to Qfin Holdings, Inc. in July 2025. Qfin Holdings, Inc. was founded in 2016 and is headquartered in Shanghai, the People's Republic of China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

360 DigiTech Inc. reported revenue of HK$19.2B in FY2025 versus HK$16.6B in FY2021, a compound +3.7%/yr. Reported net income was HK$6.0B in FY2025, compounding +0.9%/yr from FY2021.

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Peer Group

Credit Services · 333 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Credit Services median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.