360 DigiTech Inc. (3660) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of 360 DigiTech Inc. HK$68.44, price HK$27.10, upside +152.6%, quality 74 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch 360 DigiTech Inc. for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
46‑month range HK$27.10 – HK$169.57 · fair‑value band HK$22.93 – HK$110.44 · the HK$27.10 price screens below the HK$68.44 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
Follow 360 DigiTech in your weekly email
Every Wednesday you see whether 360 DigiTech is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Qfin Holdings, Inc., together with its subsidiaries, operate AI- driven credit-tech platform under the Qifu Jietiao brand in the People's Republic of China.
Show more
Qfin Holdings, Inc., together with its subsidiaries, operate AI- driven credit-tech platform under the Qifu Jietiao brand in the People's Republic of China. The company provides credit-driven services that match borrowers with financial institutions to conduct borrower acquisition, credit assessment, fund matching, and post-facilitation services; and platform services, including loan and post-facilitation services to financial institution partners under capital light model, intelligence credit engine, referral services, and other technology solutions. It serves financial institutions, consumers, and small and micro-enterprises. The company was formerly known as Qifu Technology, Inc. and changed its name to Qfin Holdings, Inc. in July 2025. Qfin Holdings, Inc. was founded in 2016 and is headquartered in Shanghai, the People's Republic of China.
Stock analysis
360 DigiTech Inc. (3660) currently trades at HK$27.10, while our model-based Fair Value estimate is HK$68.44, implying the stock looks roughly 60.4% undervalued today.
Show more
Valuation
Bull case: the Growth DCF group reads highest at a median of HK$535.74 per share, and 13 of the 13 models we run sit above the HK$27.10 price.
Bear case: the Asset-Based group reads lowest at HK$77.53, and 0 of the 13 models stay below the price. Evidence for this calculation is high.
Scenario range: HK$22.93 (bear) to HK$110.44 (bull), the price of HK$27.10 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Financial Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
360 DigiTech Inc. reported revenue of 19.2B CNY in FY2025 versus 16.6B CNY in FY2021, a compound +3.7%/yr. Reported net income was 6.0B CNY in FY2025, compounding +0.9%/yr from FY2021.
Key figures
Market cap HK$15.4B (≈ $2.0B) · P/E ratio 2.9 · P/S ratio 0.89 · EPS (TTM) HK$21.18 · Net margin 31.2% · Return on equity 21.3% · Return on assets (EBIT) 14.0% · Operating margin 27.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 76% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at 10% fair-value upside, at 153%, 3660 screens cheaper than that median.
Fair Value models
Bear HK$22.93Fair Value HK$68.44Bull HK$110.44
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$7.82 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.84/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+11.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.2%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+309.0%
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+9.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+9.0%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.28% → 36%
2025 sits 69% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 334 stocks
Beats the industry median on 12/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score74 · Top 25%
Fair Value upside+152.6% · Top 25%
Profitability
Return on equity (TTM)21.3% · Top 25%
Return on assets8.3% · Top 25%
Net margin (TTM)27.5% · Above median
Operating margin (TTM)27.5% · Below median
Growth and dividend
Revenue growth−16.7% · Bottom 25%
Dividend yield (TTM)17.3% · Top 25%
Balance sheet
Debt / equity0.07× · Lowest 25%
Valuation Multiplesvs Credit Services median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "360 DigiTech Inc. Fair Value". https://www.fairvalue-calculator.com/stock/3660
Frequently asked questions
Is 360 DigiTech Inc. (3660) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$68.44 versus a price of HK$27.10, about +153% upside (undervalued).
What is the fair value of 3660?
Our model-based fair value for 360 DigiTech Inc. is HK$68.44 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$27.10.
What is the quality score of 3660?
360 DigiTech Inc. has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for 360 DigiTech Inc. (3660)?
Our model-based price target is the fair value of HK$68.44 (as of Sep 27, 2026) from 13 valuation models. Cautious scenario HK$22.93, optimistic scenario HK$110.44. It is a calculation from audited fundamentals, not an analyst target.
What is the 360 DigiTech Inc. stock forecast for 2026?
Our models put fair value at HK$68.44, about +153% upside versus a price of HK$27.10 (undervalued). Cautious scenario HK$22.93, optimistic scenario HK$110.44. The calculation is refreshed regularly with new filings.
What is the revenue of 360 DigiTech Inc. (3660)?
360 DigiTech Inc. reported trailing-twelve-month revenue of about 18.4B CNY (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of 360 DigiTech Inc. (3660)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For 360 DigiTech Inc. it is HK$68.44 per share (as of Sep 27, 2026), against a price of HK$27.10. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is 360 DigiTech Inc. stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 3660 trades below its calculated fair value: price HK$27.10, fair value HK$68.44, a gap of about +153% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 3660?
No. The price is what the market pays today (HK$27.10); the fair value is what the company's own numbers justify (HK$68.44). For 360 DigiTech Inc. the two are HK$41.34 per share apart. That gap is exactly why we show both numbers side by side.
How much is 360 DigiTech Inc. worth?
The market values 360 DigiTech Inc. at about HK$15.4B (market capitalisation, as of Sep 27, 2026). Per share that is HK$27.10; our models calculate a fair value of HK$68.44 per share.
What do the bullish and bearish scenarios say about 3660?
Our models span a range for 360 DigiTech Inc.: cautious scenario HK$22.93, base HK$68.44, optimistic HK$110.44 per share (as of Sep 27, 2026, price HK$27.10). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 3660?
360 DigiTech Inc. trades at a price-to-earnings ratio of 2.9 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$68.44 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 0.9 (reported for FY2025: 1.0). Other multiples: P/B 0.6, P/S 0.7, EV/EBITDA 1.4.
How solid is the balance sheet of 360 DigiTech Inc. (3660)?
Balance-sheet figures for 360 DigiTech Inc. (as of Sep 27, 2026): return on equity 21.3%, debt of 0.07 per unit of equity. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is 3660 from its 52-week high?
360 DigiTech Inc. trades at HK$27.10, about 76% below its 52-week high of HK$113.45 and at the low of HK$27.10 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$68.44 is for.
Which stocks are comparable to 360 DigiTech Inc.?
From the same area (Financial Services) we also value Visa Inc, Mastercard Incorporated, American Express Company, Capital One Financial Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is 360 DigiTech Inc. stock attractive at the current price?
The data as of Sep 27, 2026: price HK$27.10, calculated fair value HK$68.44 (+153%), Quality Score 74/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 3660 calculated?
We run 360 DigiTech Inc. through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$68.44, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. 360 DigiTech Inc. currently trades 60 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of 360 DigiTech Inc. (3660)?
The closing price on Sep 30, 2026 was HK$27.10. Our model-based fair value is HK$68.44, about +153% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with 360 DigiTech Inc. right now?
The rarer combination: high quality (74/100) AND below fair value. That earns a closer look rather than a quick verdict. The model range is unusually wide (HK$22.93 to HK$110.44). The outcome hinges heavily on assumptions, so read the point estimate with caution. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of 360 DigiTech Inc.
How large is the market capitalisation of 360 DigiTech Inc. (3660)?
The market capitalisation of 360 DigiTech Inc. is HK$15.4B (≈ $2.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of 360 DigiTech Inc. (3660)?
The price-to-sales ratio of 360 DigiTech Inc. is 0.89 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of 360 DigiTech Inc. (3660)?
Earnings per share at 360 DigiTech Inc. are HK$21.18 (price ÷ EPS = P/E 2.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of 360 DigiTech Inc. (3660)?
The net margin of 360 DigiTech Inc. is 31.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of 360 DigiTech Inc. (3660)?
The return on equity (ROE) of 360 DigiTech Inc. is 21.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of 360 DigiTech Inc. (3660)?
On an EBIT basis the return on assets of 360 DigiTech Inc. is 14.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of 360 DigiTech Inc. (3660)?
The operating margin of 360 DigiTech Inc. is 27.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at 360 DigiTech Inc. (3660)?
Revenue at 360 DigiTech Inc. is growing −16.7% versus a year earlier (3y avg +5.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at 360 DigiTech Inc. (3660)?
Earnings per share at 360 DigiTech Inc. are growing −43.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does 360 DigiTech Inc. (3660) generate?
The free cash flow of 360 DigiTech Inc. is 10.8B CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
Free · no account needed
Watch 360 DigiTech Inc. in the live analysis
One click puts 360 DigiTech Inc. on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
