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SoFi Technologies, Inc (SOFI) Fair Value & Analysis

Financial Services · US · Market cap $22.9B

ST SoFi Technologies, Inc logo SoFi Technologies, Inc SOFI · US
Price$18.10
Fair Value$4.34
Upside-76.1%
Quality24/100
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Expensive Growth
Solidly profitable · 14.8% net margin
Low debt · negative free cash flow
Trails peers (2/13)
Moderate moat 49/100
Evidence: High Range $3.33 – $5.19 Share as image

Fair value as of: Jul 16, 2026

From 15 valuation models · updated 22 days ago

Share price +2.0% over the past month.

Below-average quality, and screening another 76% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($5.19). The favourable scenario is already priced in.
  • Weak quality (24/100) and above fair value at the same time, the margin of safety is missing on both counts.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

$32.21 $4.30 Fair Value $4.34 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range $4.30 – $32.21 · fair‑value band $3.33 – $5.19 · the $18.10 price screens above the $4.34 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

SoFi Technologies, Inc (SOFI) currently trades at $18.10, while our model-based Fair Value estimate is $4.34, implying the stock looks roughly 76.1% overvalued today. We read business quality at 24/100 (below-average quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, SoFi Technologies, Inc generated revenue of $3.9B at a net margin of 14.8%. Revenue grew 42.5% year over year. It earns a return on equity of 6.6%. The balance sheet holds a net cash position of $3.1B. Fundamentals as of Jul 16, 2026

Our scenario range runs from $3.33 (bear case) to $5.19 (bull case); at $18.10, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 45% below its 52-week high and 34% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -41% fair-value upside, at -76%, SOFI screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Residual Income $6.20 $6.21 $5.80 76
ROIC Compounder $6.32 $6.91 $7.42 72
Growth-Adj P/E $11.85 $16.92 $22.00 68
All 15 models by family
DCF Models
Owner Earnings $8.60 $15.98 $31.48 31
Earnings-Based
Graham-Dodd $2.55 $17.79 $24.97 54
Lynch FV $9.19 $13.13 $17.07 50
PEG = 1.0 $9.19 $13.13 $17.07 46
EPV $6.32 $6.91 $7.42 59
Multiples
P/E Multiple $5.63 $7.50 $9.38 63
P/S Multiple $4.78 $6.38 $7.97 58
P/B Multiple $4.78 $6.38 $7.97 55
EV/EBIT $8.34 $10.19 $12.03 53
EV/EBITDA $8.58 $10.51 $12.43 54
EV/Revenue $6.54 $8.14 $9.73 43
Asset-Based
NCAV (Graham) $4.09 $5.48 $8.18 50
Economic Profit
Residual Income $6.20 $6.21 $5.80 76
ROIC Compounder $6.32 $6.91 $7.42 72
Growth Earnings
Growth-Adj P/E $11.85 $16.92 $22.00 68

Widest divergence: Growth Earnings ($16.92) versus Asset-Based ($5.48). Highest evidence: Residual Income (76).

Key figures & financial health

Revenue (TTM) $3.9B
Revenue growth (YoY) +42.5%
Net margin 14.8%
Return on equity 6.6%
Free cash flow −$4.0B FY2025
P/E ratio 41.6
More key figures
Operating margin 18.3%
EPS (TTM) $0.4300
EPS growth (YoY) +101%
Net cash $3.1B FY2025

Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 24/100

Of which business quality 22 · Market factors (momentum, volatility) 20

Profitability 23
Margins and returns on capital today
Quality Growth 50
Are margins and returns improving?
Cashflow 0
Earnings quality: real cash, not paper profit
Fin. Strength 37
Balance sheet, leverage, solvency risk
Investment 28
Disciplined investing over empire-building
Low Volatility 1
Calm price path (market factor)
Momentum 33
Price trend over the last 3–12 months (market factor)
52W Momentum 18
Distance to the 52-week high (market factor)
Net Issuance 0
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

SoFi Technologies, Inc. provides various financial services in the United States, Latin America, Canada, and Hong Kong. The company operates through three segments: Lending, Technology Platform, and Financial Services.

Full company description

SoFi Technologies, Inc. provides various financial services in the United States, Latin America, Canada, and Hong Kong. The company operates through three segments: Lending, Technology Platform, and Financial Services. It offers lending and financial services and products that allows its members to borrow, save, spend, invest, and protect money; and personal loans, student loans, home loans, and related services. The company also operates Galileo, a technology platform that offers services to financial and non-financial institution; and Technisys, a cloud-native digital and core banking platform that provides software licenses and associated services, including implementation and maintenance. In addition, it provides SoFi Money offers checking and savings accounts, and cash management products; SoFi Invest, a mobile-first investment platform that offers access to trading and advisory solutions, such as investing and robo-advisory; and SoFI Crypto, a new digital asset trading platform. Further, the company offers SoFi Credit Card that provides cash back rewards on every purchase; Sofi Relay, a personal finance management product that allows to track all of their financial accounts comprising credit score and spending behaviors; SoFi Protect which offers insurance product; SoFi Travel, an application that manages travel search and booking experience; SoFi At Work provides financial benefits to employees, including student loan payments made on their employees' behalf; Lantern Credit, a financial services marketplace platform for seeking alternative products and provide product comparisons; and other lending as a service that offers pre-qualified borrower referrals and offers loans to third-party partner. The company was founded in 2011 and is based in San Francisco, California.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

SoFi Technologies, Inc reported revenue of $4.8B in FY2025 versus $1.1B in FY2021, a compound +44.7%/yr. Reported net income was $481M in FY2025.

Growth Quality 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
$4.8B
Latest YoY
+82.6%
Avg. growth/yr (3Y)
+39.3%
Avg. growth/yr (5Y)
+44.7%
Avg. growth/yr (8Y)
+24.5%
Revenue +44.7%/yr
FY21 $1.1B
FY22 $1.8B
FY23 $2.1B
FY24 $2.6B
FY25 $4.8B
Net income
FY21 −$484M
FY22 −$320M
FY23 −$301M
FY24 $499M
FY25 $481M

SOFI screens 76% overvalued. Compare with Visa Inc →

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Cite: Fair Value Calculator (2026). "SoFi Technologies, Inc Fair Value". https://www.fairvalue-calculator.com/stock/SOFI

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Credit Services · 333 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 25 · Bottom 25%
Fair Value upside −76% · Bottom 25%
Return on equity (TTM) 7% · Below median
Return on assets 1% · Below median
Net margin (TTM) 15% · Below median
Operating margin (TTM) 18% · Below median
Revenue growth 43% · Top 25%
Debt / equity 0.13× · Lower than 75% of peers

Valuation Multiples vs Credit Services median · lower = cheaper

P/E (TTM) 41.6× · Pricier than 75% of peers
P/B 2.19× · Pricier than 75% of peers
P/S (TTM) 5.87× · Pricier than 75% of peers
EV/EBITDA 25.4× · Pricier than 75% of peers
PEG 0.87× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 35
FUTURE 100 · sector 39
PAST 26 · sector 31
HEALTH 94 · sector 59
DIVIDEND 0 · sector 51

VALUE 0: the price sits above our fair-value range.

Insider activity: 86/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Credit Services stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).

Stock Price Fair Value vs Fair Value
Visa Inc V $348.97 $204.19 -41%
Mastercard Incorporated MA $537.70 $221.87 -59%
American Express Company AXP $358.44 $206.40 -42%
Bajaj Finance Limited BAJFINANCE ₹1,056 ₹397.61 -62%
Shriram Finance Limited SHRIRAMFIN ₹1,024 ₹553.83 -46%
Cholamandalam Investment and Finance Company CHOLAFIN ₹1,808 ₹796.52 -56%
Tata Capital Limited TATACAP ₹360.60 ₹229.85 -36%
Power Finance Corporation PFC ₹405.10 ₹810.20 +100%
Muthoot Finance Limited MUTHOOTFIN ₹3,129 ₹3,463 +11%
Indian Railway Finance Corporation IRFC ₹88.41 ₹69.72 -21%

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Frequently asked questions

Is SoFi Technologies, Inc (SOFI) overvalued or undervalued?
As of Jul 16, 2026, our model estimates a fair value of $4.34 versus a price of $18.10, about −76% (overvalued).
What is the fair value of SOFI?
Our model-based fair value for SoFi Technologies, Inc is $4.34 (as of Jul 16, 2026), built from audited fundamentals. The current price is $18.10.
What is the quality score of SOFI?
SoFi Technologies, Inc has a Quality Score of 24/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of SoFi Technologies, Inc (SOFI)?
SoFi Technologies, Inc reported trailing-twelve-month revenue of about $3.9B (latest available figure, as of Jul 16, 2026).
What is the net profit margin of SOFI?
The net profit margin of SoFi Technologies, Inc is about 14.8%, meaning it keeps roughly 14.8% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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