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Zhejiang Sunriver Culture Tourism Co (600576) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 5.8B CNY

ZS Zhejiang Sunriver Culture Tourism Co 600576 · SHG
Price¥5.54
Fair Value¥2.37
Upside-57.2%
Quality53/100
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Mixed Growth
Thin margins · 8.6% net margin
Low debt · generates free cash flow
Trails peers (4/13)
Moderate moat 47/100
Evidence: Medium Range ¥1.78 – ¥2.96 Share as image

Fair value as of: Aug 8, 2026

From 23 valuation models · updated 2 days ago

Share price −5.8% over the past month.

A solid business, but screening 57% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (¥2.96). The favourable scenario is already priced in.
  • Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

¥10.75 ¥3.68 Fair Value ¥2.37 Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 8, 2026.

How to read this chart

60‑month range ¥3.68 – ¥10.75 · fair‑value band ¥1.78 – ¥2.96 · the ¥5.54 price screens above the ¥2.37 fair value. Dashed = 300-day average. As of Aug 8, 2026.

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Analysis

Zhejiang Sunriver Culture Tourism Co (600576) currently trades at ¥5.54, while our model-based Fair Value estimate is ¥2.37, implying the stock looks roughly 57.2% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Zhejiang Sunriver Culture Tourism Co generated revenue of 1.2B CNY at a net margin of 8.6%. Revenue grew 14.0% year over year. It earns a return on equity of 4.5%. Net debt stands at 818M CNY. Fundamentals as of Aug 8, 2026

Our scenario range runs from ¥1.78 (bear case) to ¥2.96 (bull case); at ¥5.54, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 41% below its 52-week high and 2% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at -57%, 600576 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥1.32 ¥3.05 ¥5.82 80
Residual Income ¥1.81 ¥1.80 ¥1.63 76
Rev-Margin DCF ¥2.11 ¥4.46 ¥9.37 74
All 23 models by family
DCF Models
FCF DCF ¥1.45 ¥2.54 ¥5.96 38
5Y Revenue Exit ¥1.84 ¥3.83 ¥8.01 39
5Y EBITDA Exit ¥2.94 ¥6.05 ¥12.16 41
5Y P/E Exit ¥1.31 ¥3.58 ¥6.66 38
10Y Revenue Exit ¥1.66 ¥4.81 ¥6.97 36
10Y EBITDA Exit ¥2.54 ¥7.12 ¥15.34 37
10Y P/E Exit ¥1.38 ¥3.69 ¥7.46 35
Earnings-Based
Graham-Dodd ¥0.7300 ¥5.11 ¥7.16 54
Lynch FV ¥2.64 ¥3.77 ¥4.90 50
PEG = 1.0 ¥2.64 ¥3.77 ¥4.90 46
EPV ¥1.89 ¥2.28 ¥2.62 59
Multiples
P/E Multiple ¥1.78 ¥2.37 ¥2.96 63
P/S Multiple ¥1.37 ¥1.83 ¥2.29 58
P/B Multiple ¥1.37 ¥1.83 ¥2.29 55
EV/EBIT ¥3.09 ¥4.31 ¥5.54 53
EV/EBITDA ¥3.40 ¥4.73 ¥6.06 54
EV/Revenue ¥1.75 ¥2.75 ¥3.75 43
Asset-Based
NCAV (Graham) ¥1.22 ¥1.64 ¥2.44 50
Growth DCF
Growth DCF ¥1.32 ¥3.05 ¥5.82 80
Rev-Margin DCF ¥2.11 ¥4.46 ¥9.37 74
Economic Profit
Residual Income ¥1.81 ¥1.80 ¥1.63 76
ROIC Compounder ¥1.89 ¥2.28 ¥2.93 72
Growth Earnings
Growth-Adj P/E ¥3.50 ¥5.00 ¥6.50 68

Widest divergence: Growth Earnings (¥5.00) versus Asset-Based (¥1.64). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 1.2B CNY
Revenue growth (YoY) +14.0%
Net margin 8.6%
Return on equity 4.5%
Free cash flow 135M CNY FY2025
P/E ratio 55.4
More key figures
Operating margin 22.0%
EPS (TTM) ¥0.1000
EPS growth (YoY) -33.3%
Net debt 818M CNY FY2025

Figures from reported company fundamentals · as of Aug 8, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 53/100

Of which business quality 53 · Market factors (momentum, volatility) 31

Profitability 26
Margins and returns on capital today
Quality Growth 63
Are margins and returns improving?
Cashflow 64
Earnings quality: real cash, not paper profit
Fin. Strength 57
Balance sheet, leverage, solvency risk
Investment 40
Disciplined investing over empire-building
Low Volatility 70
Calm price path (market factor)
Momentum 22
Price trend over the last 3–12 months (market factor)
52W Momentum 4
Distance to the 52-week high (market factor)
Net Issuance 70
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Zhejiang Sunriver Culture Tourism Co.,Ltd. engages in the tourism, animation film and television, cultural, and digital technology businesses in China.

Full company description

Zhejiang Sunriver Culture Tourism Co.,Ltd. engages in the tourism, animation film and television, cultural, and digital technology businesses in China. It offers tourism services, including scenic spot services, hotel services, zoo business, software and hardware integration construction, digital operation and technical services for smart cultural tourism projects, and tourism and vacation services, as well as landscape services. The company also engages in the creativity, planning, production, distribution, and copyright authorization of mobile internet new media animation, the development and operation of derivative products, and animation base support and other core businesses. In addition, it produces and sells tea under Xiangyuan Tea brand name; and operates general aviation, and venue and property leasing business. The company was formerly known as Zhejiang Sunriver Culture Co.,Ltd. Zhejiang Sunriver Culture Tourism Co.,Ltd. was founded in 1992 and is headquartered in Hangzhou, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Zhejiang Sunriver Culture Tourism Co reported revenue of ¥1.2B in FY2025 versus ¥441M in FY2021, a compound +27.7%/yr. Reported net income was ¥114M in FY2025, compounding +35.4%/yr from FY2021.

Growth Quality 76/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
1.2B CNY
Latest YoY
+35.7%
Avg. growth/yr (3Y)
+36.3%
Avg. growth/yr (5Y)
+38.2%
Avg. growth/yr (26Y)
+4.0%
Revenue +27.7%/yr
FY21 ¥441M
FY22 ¥464M
FY23 ¥722M
FY24 ¥864M
FY25 ¥1.2B
Net income +35.4%/yr
FY21 ¥33.8M
FY22 ¥19.6M
FY23 ¥151M
FY24 ¥147M
FY25 ¥114M

600576 screens 57% overvalued. Compare with Booking Holdings →

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Cite: Fair Value Calculator (2026). "Zhejiang Sunriver Culture Tourism Co Fair Value". https://www.fairvalue-calculator.com/stock/600576

Peer Group

Travel Services · 90 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 53 · Above median
Fair Value upside −57% · Bottom 25%
Return on equity (TTM) 4% · Below median
Return on assets 4% · Below median
Net margin (TTM) 9% · Above median
Operating margin (TTM) 22% · Top 25%
Revenue growth 11% · Above median
Debt / equity 0.37× · Higher than median

Valuation Multiples vs Travel Services median · lower = cheaper

P/E (TTM) 55.4× · Pricier than 75% of peers
P/B 2.27× · Pricier than median
P/S (TTM) 4.89× · Pricier than 75% of peers
P/FCF 6.4× · Pricier than median
EV/EBITDA 14.7× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 22
FUTURE 54 · sector 25
PAST 18 · sector 36
HEALTH 82 · sector 97
DIVIDEND 0 · sector 36

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Aug 8, 2026).

Stock Price Fair Value vs Fair Value
Booking Holdings BKNG $182.80 $152.94 -16%
Airbnb, Inc ABNB $148.62 $57.47 -61%
Royal Caribbean Cruises Ltd RCL $286.96 $215.19 -25%
Viking Holdings VIK $100.69 $43.51 -57%
Carnival Corporation CCL $26.41 $31.36 +19%
Expedia Group EXPE $268.77 $248.63 -7%
Trip.com Group TCOM $42.45 $88.82 +109%
Norwegian Cruise Line Holdings NCLH $19.46 $20.28 +4%
Global Business Travel Group GBTG $9.40 $4.17 -56%
Travel + Leisure Co TNL $73.27 $27.29 -63%

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Frequently asked questions

Is Zhejiang Sunriver Culture Tourism Co (600576) overvalued or undervalued?
As of Aug 8, 2026, our model estimates a fair value of ¥2.37 versus a price of ¥5.54, about −57% (overvalued).
What is the fair value of 600576?
Our model-based fair value for Zhejiang Sunriver Culture Tourism Co is ¥2.37 (as of Aug 8, 2026), built from audited fundamentals. The current price is ¥5.54.
What is the quality score of 600576?
Zhejiang Sunriver Culture Tourism Co has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Zhejiang Sunriver Culture Tourism Co (600576)?
Zhejiang Sunriver Culture Tourism Co reported trailing-twelve-month revenue of about 1.2B CNY (latest available figure, as of Aug 8, 2026).
What is the net profit margin of 600576?
The net profit margin of Zhejiang Sunriver Culture Tourism Co is about 8.6%, meaning it keeps roughly 8.6% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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