Shanghai Lily&Beauty Cosmetics Co (605136) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 3.3B CNY

Analysis

Shanghai Lily&Beauty Cosmetics Co (605136) currently trades at ¥7.84, while our model-based Fair Value estimate is ¥6.75 — implying the stock looks roughly 13.9% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Shanghai Lily&Beauty Cosmetics Co.,Ltd. provides online cosmetics marketing and retailing services in China. The company sells cosmetics and skincare products, such as lotions, masks, and lipsticks to end consumers through its stores on the Tmall, Douyin, Xiaohongshu, and JD.com's own store platform. It also offers brand marketing and promotion; and cosmetics distribution services. The company was founded in 2007 and is headquartered in Shanghai, China.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.