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Uni Travel Services Co., Ltd. (6961) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Uni Travel Services Co., Ltd. TWD 108, price TWD 47.10, upside +129.1%, quality 46 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Consumer Cyclical · TW · ISIN TW0006961006

UT Some data Sep 24, 2026

Uni Travel Services Co., Ltd.

6961 · TWO

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value 107.89 TWD · Strongly undervalued (+129%)
!Quality 46/100
!Mixed Growth (revenue 5y +48.5 %/yr)
!Thin margins · 2.4% net margin (FY2025)
✓generates free cash flow
!Trails peers (4/11)
!Narrow moat 41/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

104.43 TWD 47.10 TWD Fair Value 107.89 TWD Jul 2023 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

38‑month range 47.10 TWD – 104.43 TWD · fair‑value band 67.88 TWD – 174.61 TWD · the 47.10 TWD price screens below the 107.89 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Uni Travel Services Co., Ltd. operates as a travel company. The company was founded in 2014 and is based in Taipei, Taiwan.

Stock analysis

Uni Travel Services Co., Ltd. (6961) currently trades at 47.10 TWD, while our model-based Fair Value estimate is 107.89 TWD, implying the stock looks roughly 56.3% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 173.14 TWD per share, and 22 of the 24 models we run sit above the 47.10 TWD price.

Bear case: the Asset-Based group reads lowest at 20.49 TWD, and 2 of the 24 models stay below the price. Evidence for this calculation is medium.

Scenario range: 67.88 TWD (bear) to 174.61 TWD (bull), the price of 47.10 TWD sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Uni Travel Services Co., Ltd. reported revenue of 4.1B TWD in FY2025 versus 48.0M TWD in FY2021, a compound +204.7%/yr. Reported net income was 100M TWD in FY2025.

Key figures

Market cap 1.4B TWD (≈ $44.2M) · P/E ratio 11.1 · P/S ratio 0.27 · EPS (TTM) 4.23 TWD · Net margin 2.4% · Return on assets (EBIT) −2.2% · Free cash flow 112M TWD · Net cash 631M TWD.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).

What moves the price

The share trades about 36% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 129%, 6961 screens cheaper than that median.

Fair Value models

Bear 67.88 TWD Fair Value 107.89 TWD Bull 174.61 TWD
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (3.11 TWD per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 94.08 TWD 130.48 TWD 243.96 TWD 73
Growth DCF 89.97 TWD 147.20 TWD 239.38 TWD 71
EPV 52.30 TWD 56.35 TWD 59.85 TWD 70
All 24 models by family
DCF Models
FCF DCF 94.08 TWD 130.48 TWD 243.96 TWD 73
Owner Earnings 95.88 TWD 180.10 TWD 350.40 TWD 67
5Y Revenue Exit 72.44 TWD 102.95 TWD 166.56 TWD 67
5Y EBITDA Exit 76.45 TWD 111.06 TWD 178.79 TWD 69
5Y P/E Exit 91.32 TWD 169.61 TWD 276.02 TWD 64
10Y Revenue Exit 78.20 TWD 132.70 TWD 165.18 TWD 63
10Y EBITDA Exit 82.52 TWD 141.14 TWD 240.22 TWD 62
10Y P/E Exit 93.12 TWD 172.42 TWD 302.10 TWD 57
Earnings-Based
Graham-Dodd 25.34 TWD 176.72 TWD 248.01 TWD 61
Lynch FV 91.30 TWD 130.43 TWD 169.56 TWD 59
PEG = 1.0 91.30 TWD 130.43 TWD 169.56 TWD 55
EPV 52.30 TWD 56.35 TWD 59.85 TWD 70
Multiples
P/E Multiple 61.49 TWD 81.99 TWD 102.48 TWD 63
P/S Multiple 47.51 TWD 63.35 TWD 79.19 TWD 58
P/B Multiple 47.51 TWD 63.35 TWD 79.19 TWD 55
EV/EBIT 76.37 TWD 92.94 TWD 109.52 TWD 63
EV/EBITDA 67.99 TWD 81.77 TWD 95.56 TWD 64
EV/Revenue 60.16 TWD 74.53 TWD 88.89 TWD 52
Asset-Based
NCAV (Graham) 15.29 TWD 20.49 TWD 30.58 TWD 51
Growth DCF
Growth DCF 89.97 TWD 147.20 TWD 239.38 TWD 71
Rev-Margin DCF 77.02 TWD 113.97 TWD 191.49 TWD 66
Economic Profit
Residual Income 28.03 TWD 32.99 TWD 67.62 TWD 69
ROIC Compounder 57.08 TWD 68.81 TWD 83.05 TWD 68
Growth Earnings
Growth-Adj P/E 121.20 TWD 173.14 TWD 225.08 TWD 65

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Quality Score breakdown

Overall quality 46/100

Of which business quality 52 · Market factors (momentum, volatility) 34

Profitability 65
Margins and returns on capital today
Quality Growth 35
Are margins and returns improving?
Cashflow 48
Earnings quality: real cash, not paper profit
Fin. Strength 100
Balance sheet, leverage, solvency risk
Investment 33
Disciplined investing over empire-building
Low Volatility 82
Calm price path (market factor)
Momentum 22
Price trend over the last 3–12 months (market factor)
52W Momentum 1
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 71/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−9.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+170.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+48.5%
Start year 2020 (pandemic)
What shareholders gained per year (last 5 years), in TWD ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in TWD: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+34.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+34.2%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−2% → 2%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−15.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Taiwan: IMF forecast 1.6% a year to 2030, 1.5% from 2016 to 2025) that is about −16.7% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 88 stocks

Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 46 · Below median
Fair Value upside +128% · Top 25%
Profitability
Return on assets 0% · Bottom 25%
Net margin (TTM) 2% · Below median
Operating margin (TTM) 0% · Below median
Growth and dividend
Revenue growth 0% · Below median
Dividend yield (TTM) 0.0% · Bottom 25%

Valuation Multiplesvs Travel Services median · lower = cheaper

P/E (TTM) 11.1× · Cheaper than median
P/B 0.05× · Cheapest 25%
P/FCF 0.4× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 50
FUTURE (revenue growth)0 · sector 25
PAST (return on equity)0 · sector 35
HEALTH (low debt)0 · sector 94
DIVIDEND (yield)0 · sector 40

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Travel Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Booking Holdings BKNG $164.22 $187.11 +14%
Airbnb, Inc ABNB $161.81 $177.99 +10%
Royal Caribbean Cruises Ltd RCL $234.89 $208.66 −11%
Viking Holdings VIK $81.02 $89.12 +10%
Carnival Corporation CCL $22.28 $36.68 +65%
Expedia Group EXPE $280.70 $308.77 +10%
Trip.com Group 9961 HK$323.40 HK$679.13 +110%
Norwegian Cruise Line Holdings NCLH $14.22 $20.28 +43%
Global Business Travel Group GBTG $9.46 $5.23 −45%
Travel + Leisure Co TNL $62.87 $35.88 −43%

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Cite: Fair Value Calculator (2026). "Uni Travel Services Co., Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/6961

Frequently asked questions

Is Uni Travel Services Co., Ltd. (6961) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 107.89 TWD versus a price of 47.10 TWD, about +129% upside (undervalued).
What is the fair value of 6961?
Our model-based fair value for Uni Travel Services Co., Ltd. is 107.89 TWD (as of Sep 24, 2026), built from audited fundamentals. The current price: 47.10 TWD.
What is the quality score of 6961?
Uni Travel Services Co., Ltd. has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Uni Travel Services Co., Ltd. (6961)?
Our model-based price target is the fair value of 107.89 TWD (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 67.88 TWD, optimistic scenario 174.61 TWD. It is a calculation from audited fundamentals, not an analyst target.
What is the Uni Travel Services Co., Ltd. stock forecast for 2026?
Our models put fair value at 107.89 TWD, about +129% upside versus a price of 47.10 TWD (undervalued). Cautious scenario 67.88 TWD, optimistic scenario 174.61 TWD. The calculation is refreshed regularly with new filings.
What growth is priced into Uni Travel Services Co., Ltd. (6961)?
For today's price to be fair in a discounted-cash-flow model, Uni Travel Services Co., Ltd. would have to grow free cash flow by -15.4 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +48.5 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 6961 use?
Our models discount Uni Travel Services Co., Ltd. at 10.3 %: a base by market capitalisation (nano), country premium for Taiwan. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Uni Travel Services Co., Ltd. that is -15.4 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has Uni Travel Services Co., Ltd. (6961) delivered so far?
Over the past 5 years revenue at Uni Travel Services Co., Ltd. grew +48.5 % a year. The price currently implies -15.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Uni Travel Services Co., Ltd. (6961) growing?
The median revenue growth in the sector is +5.4 % a year. That is the yardstick for the growth priced into Uni Travel Services Co., Ltd. (-15.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Uni Travel Services Co., Ltd. (6961)?
The free-cash-flow yield on the price is 8.90 %: that much free cash flow Uni Travel Services Co., Ltd. produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Uni Travel Services Co., Ltd. (6961)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Uni Travel Services Co., Ltd. it is 107.89 TWD per share (as of Sep 24, 2026), against a price of 47.10 TWD. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Uni Travel Services Co., Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 6961 trades below its calculated fair value: price 47.10 TWD, fair value 107.89 TWD, a gap of about +129% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 6961?
No. The price is what the market pays today (47.10 TWD); the fair value is what the company's own numbers justify (107.89 TWD). For Uni Travel Services Co., Ltd. the two are 60.79 TWD per share apart. That gap is exactly why we show both numbers side by side.
How much is Uni Travel Services Co., Ltd. worth?
The market values Uni Travel Services Co., Ltd. at about 1.4B TWD (market capitalisation, as of Sep 24, 2026). Per share that is 47.10 TWD; our models calculate a fair value of 107.89 TWD per share.
What do the bullish and bearish scenarios say about 6961?
Our models span a range for Uni Travel Services Co., Ltd.: cautious scenario 67.88 TWD, base 107.89 TWD, optimistic 174.61 TWD per share (as of Sep 24, 2026, price 47.10 TWD). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 6961?
Uni Travel Services Co., Ltd. trades at a price-to-earnings ratio of 11.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 107.89 TWD is built from several models across several years. Other multiples: P/B 0.1.
How far is 6961 from its 52-week high?
Uni Travel Services Co., Ltd. trades at 47.10 TWD, about 36% below its 52-week high of 74.13 TWD and at the low of 47.10 TWD (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 107.89 TWD is for.
Which stocks are comparable to Uni Travel Services Co., Ltd.?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Uni Travel Services Co., Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price 47.10 TWD, calculated fair value 107.89 TWD (+129%), Quality Score 46/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 6961 calculated?
We run Uni Travel Services Co., Ltd. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 107.89 TWD, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. Uni Travel Services Co., Ltd. currently trades 129 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Uni Travel Services Co., Ltd. (6961)?
The closing price on Sep 24, 2026 was 47.10 TWD. Our model-based fair value is 107.89 TWD, about +129% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Uni Travel Services Co., Ltd. right now?
The price is below even our cautious bear case (67.88 TWD). The market is more pessimistic than our downside scenario. Solid quality (46/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (67.88 TWD to 174.61 TWD) leaves room in how you read the outcome.

Key figures of Uni Travel Services Co., Ltd.

How large is the market capitalisation of Uni Travel Services Co., Ltd. (6961)?
The market capitalisation of Uni Travel Services Co., Ltd. is 1.4B TWD (≈ $44.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Uni Travel Services Co., Ltd. (6961)?
The price-to-sales ratio of Uni Travel Services Co., Ltd. is 0.27 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Uni Travel Services Co., Ltd. (6961)?
Earnings per share at Uni Travel Services Co., Ltd. are 4.23 TWD (price ÷ EPS = P/E 11.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Uni Travel Services Co., Ltd. (6961)?
The net margin of Uni Travel Services Co., Ltd. is 2.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Uni Travel Services Co., Ltd. (6961)?
On an EBIT basis the return on assets of Uni Travel Services Co., Ltd. is −2.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How much net cash does Uni Travel Services Co., Ltd. (6961) hold?
Uni Travel Services Co., Ltd. holds more cash than debt, 631M TWD net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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