Blue Moon Group Holdings Ltd (6993) Fair Value & Analysis

Consumer Defensive · HK · Market cap HK$17.2B

A solid business, but screening 30% overvalued on our models.

What matters now

• The model range is unusually wide (HK$1.29 to HK$3.51). The outcome hinges heavily on assumptions, so read the point estimate with caution.
• The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
• Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range HK$1.52 – HK$9.93 · fair‑value band HK$1.29 – HK$3.51 · the HK$3.25 price screens above the HK$2.26 fair value. Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

Blue Moon Group Holdings Ltd (6993) currently trades at HK$3.25, while our model-based Fair Value estimate is HK$2.26, implying the stock looks roughly 30.5% overvalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, Blue Moon Group Holdings Ltd generated revenue of HK$8.4B at a net margin of -3.9%. Revenue declined 1.0% year over year. It earns a return on equity of -4.1%. The balance sheet holds a net cash position of HK$3.5B. Fundamentals as of Aug 13, 2026

Our scenario range runs from HK$1.29 (bear case) to HK$3.51 (bull case); at HK$3.25, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 34% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at -30%, 6993 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Dividend Discount (HK$1.82) versus Asset-Based (HK$0.8700). Highest evidence: Gordon GGM (70).

Key figures & financial health

Quality Score breakdown

About the company

Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China.

Full company description

Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China. The company offers fabric care and cleaner products, including fabric softener, machine wash, classic, bacteria and odor removal, sportswear exclusive, hand-wash exclusive, and special laundry, as well as pre-wash treatment, travel-exclusive pack, and stain remover; and anti-septic disinfectant, such as multi-purpose, fabric, and household sanitiser. It also provides personal hygiene products, comprising body cleaning hand wash; toilet care and cleaner; utensil, fruit and vegetable wash and range hood cleaner; and general cleaner products, including anti-mould, bleach and cleaner, washing machine, floor, glass, multi-surface, and ceramic tile cleaner. The company sells its products through offline distributors, direct sales to key account, and online sales channels. Blue Moon Group Holdings Limited was founded in 1992 and is headquartered in Guangzhou, China. Blue Moon Group Holdings Limited operates as a subsidiary of ZED Group Limited.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Blue Moon Group Holdings Ltd reported revenue of HK$8.4B in FY2025 versus HK$7.6B in FY2021, a compound +2.6%/yr. Reported net income was −HK$329M in FY2025.

6993 screens 30% overvalued. Compare with The Procter & Gamble Company →

Peer Group

Household & Personal Products · 252 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Household & Personal Products median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.