Blue Moon Group Holdings Ltd (6993) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Blue Moon Group Holdings Ltd HK$1.76, price HK$2.31, upside -23.6%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 1, 2026.
How to read this chart
60‑month range HK$1.52 – HK$9.55 · fair‑value band HK$1.10 – HK$2.44 · the HK$2.31 price screens above the HK$1.76 fair value. Dashed = 300-day average. As of Oct 1, 2026.
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Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China.
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Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China. The company offers fabric care and cleaner products, including fabric softener, machine wash, classic, bacteria and odor removal, sportswear exclusive, hand-wash exclusive, and special laundry, as well as pre-wash treatment, travel-exclusive pack, and stain remover; and anti-septic disinfectant, such as multi-purpose, fabric, and household sanitiser. It also provides personal hygiene products, comprising body cleaning hand wash; toilet care and cleaner; utensil, fruit and vegetable wash and range hood cleaner; and general cleaner products, including anti-mould, bleach and cleaner, washing machine, floor, glass, multi-surface, and ceramic tile cleaner. The company sells its products through offline distributors, direct sales to key account, and online sales channels. Blue Moon Group Holdings Limited was founded in 1992 and is headquartered in Guangzhou, China. Blue Moon Group Holdings Limited operates as a subsidiary of ZED Group Limited.
Stock analysis
Blue Moon Group Holdings Ltd (6993) currently trades at HK$2.31, while our model-based Fair Value estimate is HK$1.76, 23.6% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of HK$1.46 per share, and 0 of the 3 models we run sit above the HK$2.31 price.
Bear case: the Asset-Based group reads lowest at HK$0.8700, and 3 of the 3 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$1.10 (bear) to HK$2.44 (bull), the price of HK$2.31 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Blue Moon Group Holdings Ltd reported revenue of HK$8.4B in FY2025 versus HK$7.6B in FY2021, a compound +2.6%/yr. Reported net income was −HK$329M in FY2025.
Key figures
Market cap HK$13.4B (≈ $1.7B) · P/S ratio 1.62 · Dividend yield 7.8% · Net margin −3.9% · Return on equity −1.2% · Return on assets (EBIT) 0.5% · Operating margin −11.4% · Revenue (TTM) HK$8.3B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 41% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −29% fair-value upside, at −24%, 6993 screens cheaper than that median.
Fair Value models
Bear HK$1.10Fair Value HK$1.76Bull HK$2.44
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.14/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−1.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
25.0% (2020) → −4.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Compare Blue Moon Group Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 241 stocks
Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score63 · Above median
Fair Value upside−23.6% · Below median
Profitability
Return on assets−1.2% · Bottom 25%
Net margin (TTM)−1.0% · Below median
Operating margin (TTM)−11.4% · Bottom 25%
Growth and dividend
Revenue growth−5.1% · Bottom 25%
Dividend yield (TTM)7.8% · Top 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Blue Moon Group Holdings Ltd Fair Value". https://www.fairvalue-calculator.com/stock/6993
Frequently asked questions
Is Blue Moon Group Holdings Ltd (6993) overvalued or undervalued?
As of Oct 1, 2026, our model estimates a fair value of HK$1.76 versus a price of HK$2.31, about −24% upside (overvalued).
What is the fair value of 6993?
Our model-based fair value for Blue Moon Group Holdings Ltd is HK$1.76 (as of Oct 1, 2026), built from audited fundamentals. The current price: HK$2.31.
What is the quality score of 6993?
Blue Moon Group Holdings Ltd has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Blue Moon Group Holdings Ltd (6993)?
Our model-based price target is the fair value of HK$1.76 (as of Oct 1, 2026) from 3 valuation models. Cautious scenario HK$1.10, optimistic scenario HK$2.44. It is a calculation from audited fundamentals, not an analyst target.
What is the Blue Moon Group Holdings Ltd stock forecast for 2026?
Our models put fair value at HK$1.76, about −24% upside versus a price of HK$2.31 (overvalued). Cautious scenario HK$1.10, optimistic scenario HK$2.44. The calculation is refreshed regularly with new filings.
What is the revenue of Blue Moon Group Holdings Ltd (6993)?
Blue Moon Group Holdings Ltd reported trailing-twelve-month revenue of about HK$8.3B (latest available figure, as of Oct 1, 2026).
Does Blue Moon Group Holdings Ltd pay a dividend?
Blue Moon Group Holdings Ltd currently shows a dividend yield of about 7.81% relative to its recent price (as of Oct 1, 2026).
What is the intrinsic value of Blue Moon Group Holdings Ltd (6993)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Blue Moon Group Holdings Ltd it is HK$1.76 per share (as of Oct 1, 2026), against a price of HK$2.31. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is Blue Moon Group Holdings Ltd stock overvalued or undervalued in 2026?
As of Oct 1, 2026, 6993 trades above its calculated fair value: price HK$2.31, fair value HK$1.76, a gap of about −24% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 6993?
No. The price is what the market pays today (HK$2.31); the fair value is what the company's own numbers justify (HK$1.76). For Blue Moon Group Holdings Ltd the two are HK$0.5450 per share apart. That gap is exactly why we show both numbers side by side.
How much is Blue Moon Group Holdings Ltd worth?
The market values Blue Moon Group Holdings Ltd at about HK$13.4B (market capitalisation, as of Oct 1, 2026). Per share that is HK$2.31; our models calculate a fair value of HK$1.76 per share.
What do the bullish and bearish scenarios say about 6993?
Our models span a range for Blue Moon Group Holdings Ltd: cautious scenario HK$1.10, base HK$1.76, optimistic HK$2.44 per share (as of Oct 1, 2026, price HK$2.31). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 6993?
The PEG ratio of Blue Moon Group Holdings Ltd is 1.83 (P/E divided by earnings growth, as of Oct 1, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Blue Moon Group Holdings Ltd (6993)?
Balance-sheet figures for Blue Moon Group Holdings Ltd (as of Oct 1, 2026): return on equity −1.2%. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is 6993 from its 52-week high?
Blue Moon Group Holdings Ltd trades at HK$2.31, about 41% below its 52-week high of HK$3.88 and at the low of HK$2.31 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.76 is for.
Which stocks are comparable to Blue Moon Group Holdings Ltd?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, The Estée Lauder Companies Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Blue Moon Group Holdings Ltd stock attractive at the current price?
The data as of Oct 1, 2026: price HK$2.31, calculated fair value HK$1.76 (−24%), Quality Score 63/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 6993 calculated?
We run Blue Moon Group Holdings Ltd through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$1.76, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Blue Moon Group Holdings Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Blue Moon Group Holdings Ltd (6993)?
The closing price on Sep 30, 2026 was HK$2.31. Our model-based fair value is HK$1.76, about −24% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Blue Moon Group Holdings Ltd right now?
Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (HK$1.10 to HK$2.44) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Blue Moon Group Holdings Ltd
How large is the market capitalisation of Blue Moon Group Holdings Ltd (6993)?
The market capitalisation of Blue Moon Group Holdings Ltd is HK$13.4B (≈ $1.7B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Blue Moon Group Holdings Ltd (6993)?
The price-to-sales ratio of Blue Moon Group Holdings Ltd is 1.62 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Blue Moon Group Holdings Ltd (6993)?
The dividend yield of Blue Moon Group Holdings Ltd is 7.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Blue Moon Group Holdings Ltd (6993)?
The net margin of Blue Moon Group Holdings Ltd is −3.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Blue Moon Group Holdings Ltd (6993)?
The return on equity (ROE) of Blue Moon Group Holdings Ltd is −1.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Blue Moon Group Holdings Ltd (6993)?
On an EBIT basis the return on assets of Blue Moon Group Holdings Ltd is 0.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Blue Moon Group Holdings Ltd (6993)?
The operating margin of Blue Moon Group Holdings Ltd is −11.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Blue Moon Group Holdings Ltd (6993)?
Revenue at Blue Moon Group Holdings Ltd is growing −5.1% versus a year earlier (3y avg +1.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Blue Moon Group Holdings Ltd (6993)?
Earnings per share at Blue Moon Group Holdings Ltd are growing −34.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Blue Moon Group Holdings Ltd (6993) generate?
The free cash flow of Blue Moon Group Holdings Ltd is −HK$543M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Blue Moon Group Holdings Ltd (6993) hold?
Blue Moon Group Holdings Ltd holds more cash than debt, HK$3.5B net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Oct 1, 2026