Armah Sports Company (9590) Fair Value & Analysis
Consumer Cyclical · SA · Market cap 1.8B SAR
Fair value as of: Aug 1, 2026
From 24 valuation models · updated today
Share price −7.2% over the past month.
What matters now
- The price sits above even our optimistic bull case (40.10 SAR). The favourable scenario is already priced in.
- Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (20.38 SAR to 40.10 SAR) leaves room in how you read the outcome.
Price vs Fair Value (12 months)
12‑month range 54.75 SAR – 84.40 SAR · fair‑value band 20.38 SAR – 40.10 SAR · the 54.75 SAR price screens above the 32.08 SAR fair value. As of Aug 1, 2026.
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Armah Sports Company (9590) currently trades at 54.75 SAR, while our model-based Fair Value estimate is 32.08 SAR, implying the stock looks roughly 41.4% overvalued today. We read business quality at 50/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Armah Sports Company generated revenue of 227M SAR at a net margin of 24.1%. Revenue grew 4.6% year over year. It earns a return on equity of 10.6%. Net debt stands at 538M SAR. Fundamentals as of Aug 1, 2026
Our scenario range runs from 20.38 SAR (bear case) to 40.10 SAR (bull case); at 54.75 SAR, the current price sits above that range. The share trades about 36% below its 52-week high and 5% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside, at -41%, 9590 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 1, 2026. TTM = trailing twelve months.
Quality Score breakdown
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Armah Sports Company operates chain of sports centers facilities. The company sells sports apparel. It also offers food services for sport facilities, salons, and other sports activities, as well as involved in fitness sports support activities. The company provides its products under BFIT and OPTIMO brands.
Full company description
Armah Sports Company operates chain of sports centers facilities. The company sells sports apparel. It also offers food services for sport facilities, salons, and other sports activities, as well as involved in fitness sports support activities. The company provides its products under BFIT and OPTIMO brands. The company was founded in 1994 and is based in Riyadh, the Kingdom of Saudi Arabia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Armah Sports Company reported revenue of 225M SAR in FY2025 versus 438K SAR in FY2021, a compound +376.1%/yr. Reported net income was 62.0M SAR in FY2025.
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Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Aug 1, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Oriental Land Co OLCLF | $15.65 | $9.28 | -41% |
| Pop Mart International Group PMRTY | $20.05 | $6.96 | -65% |
| ANTA Sports Products Limited ANPDF | $8.87 | $7.75 | -13% |
| Amer Sports, Inc AS | $35.41 | $19.60 | -45% |
| BANDAI NAMCO Holdings NCBDY | $11.18 | $15.86 | +42% |
| Hasbro, Inc HAS | $83.88 | $69.36 | -17% |
| Games Workshop Group GWKSY | $28.44 | $16.21 | -43% |
| Life Time Group LTH | $33.40 | $16.15 | -52% |
| Shimano Inc SMNNY | $10.52 | $7.74 | -26% |
| Acushnet Holdings GOLF | $112.42 | $36.97 | -67% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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