Armah Sports Co. (9590) fair value: what the stock is really worth
We calculate from audited financials what Armah Sports Co. is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
33‑month range 28.50 SAR – 103.00 SAR · fair‑value band 34.57 SAR – 101.08 SAR · the 55.00 SAR price screens below the 60.50 SAR fair value. Dashed = 300-day average. As of Sep 13, 2026.
Armah Sports Company operates chain of sports centers facilities. The company sells sports apparel. It also offers food services for sport facilities, salons, and other sports activities, as well as involved in fitness sports support activities. The company provides its products under BFIT and OPTIMO brands.
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Armah Sports Company operates chain of sports centers facilities. The company sells sports apparel. It also offers food services for sport facilities, salons, and other sports activities, as well as involved in fitness sports support activities. The company provides its products under BFIT and OPTIMO brands. The company was founded in 1994 and is based in Riyadh, the Kingdom of Saudi Arabia.
Stock analysis
Armah Sports Co. (9590) currently trades at 55.00 SAR, while our model-based Fair Value estimate is 60.50 SAR, implying the stock looks roughly 9.1% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 87.66 SAR per share, and 7 of the 24 models we run sit above the 55.00 SAR price.
Bear case: the Asset-Based group reads lowest at 11.27 SAR, and 17 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: 34.57 SAR (bear) to 101.08 SAR (bull), the price of 55.00 SAR sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Armah Sports Co. reported revenue of 225M SAR in FY2025 versus 438K SAR in FY2021, a compound +376.1%/yr. Reported net income was 62.0M SAR in FY2025.
Key figures
Market cap 1.8B SAR (≈ $481M) · P/E ratio 29.1 · P/S ratio 8.02 · EPS (TTM) 1.89 SAR · Net margin 27.6% · Return on equity 10.6% · Return on assets (EBIT) 1.6% · Operating margin 29.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 35% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 10%, 9590 screens cheaper than that median.
Fair Value models
Bear 34.57 SARFair Value 60.50 SARBull 101.08 SAR
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 8 months old). Earnings retained since then (1.34 SAR per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+26.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+157.4%
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−2,469.8% (2021) → 36.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: rate outside our plausibility band
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+24.2%
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 192 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score57 · Above median
Fair Value upside−48% · Bottom 25%
Profitability
Return on equity (TTM)11% · Above median
Return on assets4% · Above median
Net margin (TTM)24% · Top 25%
Operating margin (TTM)29% · Top 25%
Growth and dividend
Revenue growth5% · Above median
Balance sheet
Debt / equity0.30× · Above median
Valuation Multiplesvs Leisure median · lower = cheaper
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Is Armah Sports Co. (9590) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of 60.50 SAR versus a price of 55.00 SAR, about +10% upside (undervalued).
What is the fair value of 9590?
Our model-based fair value for Armah Sports Co. is 60.50 SAR (as of Sep 13, 2026), built from audited fundamentals. The current price: 55.00 SAR.
What is the quality score of 9590?
Armah Sports Co. has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Armah Sports Co. (9590)?
Our model-based price target is the fair value of 60.50 SAR (as of Sep 13, 2026) from 24 valuation models. Cautious scenario 34.57 SAR, optimistic scenario 101.08 SAR. It is a calculation from audited fundamentals, not an analyst target.
What is the Armah Sports Co. stock forecast for 2026?
Our models put fair value at 60.50 SAR, about +10% upside versus a price of 55.00 SAR (undervalued). Cautious scenario 34.57 SAR, optimistic scenario 101.08 SAR. The calculation is refreshed regularly with new filings.
What is the revenue of Armah Sports Co. (9590)?
Armah Sports Co. reported trailing-twelve-month revenue of about 227M SAR (latest available figure, as of Sep 13, 2026).
What growth is priced into Armah Sports Co. (9590)?
For today's price to be fair in a discounted-cash-flow model, Armah Sports Co. would have to grow free cash flow by +24.2 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +376.1 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of 9590 use?
Our models discount Armah Sports Co. at 11.8 %: a base by market capitalisation (small), country premium for Saudi Arabia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Armah Sports Co. that is +24.2 % per year a year over ten years, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Armah Sports Co. (9590) delivered so far?
Over the past 4 years revenue at Armah Sports Co. grew +376.1 % a year. The price currently implies +24.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Armah Sports Co. (9590) growing?
The median revenue growth in the sector is +3.9 % a year. That is the yardstick for the growth priced into Armah Sports Co. (+24.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Armah Sports Co. (9590)?
The free-cash-flow yield on the price is 3.29 %: that much free cash flow Armah Sports Co. produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Armah Sports Co. (9590)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Armah Sports Co. it is 60.50 SAR per share (as of Sep 13, 2026), against a price of 55.00 SAR. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Armah Sports Co. stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 9590 trades below its calculated fair value: price 55.00 SAR, fair value 60.50 SAR, a gap of about +10% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9590?
No. The price is what the market pays today (55.00 SAR); the fair value is what the company's own numbers justify (60.50 SAR). For Armah Sports Co. the two are 5.50 SAR per share apart. That gap is exactly why we show both numbers side by side.
How much is Armah Sports Co. worth?
The market values Armah Sports Co. at about 1.8B SAR (market capitalisation, as of Sep 13, 2026). Per share that is 55.00 SAR; our models calculate a fair value of 60.50 SAR per share.
What do the bullish and bearish scenarios say about 9590?
Our models span a range for Armah Sports Co.: cautious scenario 34.57 SAR, base 60.50 SAR, optimistic 101.08 SAR per share (as of Sep 13, 2026, price 55.00 SAR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 9590?
Armah Sports Co. trades at a price-to-earnings ratio of 29.1 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 60.50 SAR is built from several models across several years. Other multiples: P/B 0.9, P/S 2.1, EV/EBITDA 5.3.
How solid is the balance sheet of Armah Sports Co. (9590)?
Balance-sheet figures for Armah Sports Co. (as of Sep 13, 2026): return on equity 10.6%, debt of 0.30 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is 9590 from its 52-week high?
Armah Sports Co. trades at 55.00 SAR, about 35% below its 52-week high of 85.10 SAR and 6% above the low of 52.00 SAR (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of 60.50 SAR is for.
Which stocks are comparable to Armah Sports Co.?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Armah Sports Co. stock attractive at the current price?
The data as of Sep 13, 2026: price 55.00 SAR, calculated fair value 60.50 SAR (+10%), Quality Score 57/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9590 calculated?
We run Armah Sports Co. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 60.50 SAR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6 % above its aggregate fair value. Armah Sports Co. currently trades 10 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Armah Sports Co. (9590)?
The closing price on Sep 10, 2026 was 55.00 SAR. Our model-based fair value is 60.50 SAR, about +10% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Armah Sports Co. right now?
The model range is unusually wide (34.57 SAR to 101.08 SAR). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Armah Sports Co.
How large is the market capitalisation of Armah Sports Co. (9590)?
The market capitalisation of Armah Sports Co. is 1.8B SAR (≈ $481M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Armah Sports Co. (9590)?
The price-to-sales ratio of Armah Sports Co. is 8.02 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Armah Sports Co. (9590)?
Earnings per share at Armah Sports Co. are 1.89 SAR (price ÷ EPS = P/E 29.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Armah Sports Co. (9590)?
The net margin of Armah Sports Co. is 27.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Armah Sports Co. (9590)?
The return on equity (ROE) of Armah Sports Co. is 10.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Armah Sports Co. (9590)?
On an EBIT basis the return on assets of Armah Sports Co. is 1.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Armah Sports Co. (9590)?
The operating margin of Armah Sports Co. is 29.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Armah Sports Co. (9590)?
Revenue at Armah Sports Co. is growing +4.6% versus a year earlier (3y avg +157%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Armah Sports Co. (9590)?
Earnings per share at Armah Sports Co. are growing −38.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Armah Sports Co. (9590) carry?
The net debt of Armah Sports Co. is 538M SAR (fiscal year 2025, ≈ 9.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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