White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
Lamasat Company operates a chain of beauty salons in the Kingdom of Saudi Arabia. The company also offers cosmetic supplies. The company was founded in 1996 and is headquartered in Medina, Saudi Arabia.
Lamasat Company (9628) currently trades at 4.18 SAR, while our model-based Fair Value estimate is 5.07 SAR, implying the stock looks roughly 17.6% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 7.07 SAR per share, and 11 of the 24 models we run sit above the 4.18 SAR price.
Bear case: the Asset-Based group reads lowest at 1.45 SAR, and 13 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: 3.10 SAR (bear) to 7.86 SAR (bull), the price of 4.18 SAR sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Lamasat Company reported revenue of 146M SAR in FY2025 versus 107M SAR in FY2022, a compound +10.8%/yr. Reported net income was 33.7M SAR in FY2025, compounding +10.3%/yr from FY2022.
Key figures
Market cap 335M SAR (≈ $89.3M) · P/E ratio 9.5 · P/S ratio 2.20 · EPS (TTM) 0.4400 SAR · Net margin 23.1% · Return on equity 23.2% · Return on assets (EBIT) 18.2% · Operating margin 23.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 58 out of 100 (medium confidence).
What moves the price
The share trades about 33% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −31% fair-value upside, at 21%, 9628 screens cheaper than that median.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 8 months old). Earnings retained since then (0.3110 SAR per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
2.24 SAR
3.20 SAR
4.55 SAR
75
Growth DCF
2.24 SAR
3.14 SAR
4.34 SAR
73
Owner Earnings
2.49 SAR
3.58 SAR
5.11 SAR
71
All 24 models by family
DCF Models
FCF DCF
2.24 SAR
3.20 SAR
4.55 SAR
75
Owner Earnings
2.49 SAR
3.58 SAR
5.11 SAR
71
5Y Revenue Exit
2.20 SAR
3.32 SAR
4.78 SAR
67
5Y EBITDA Exit
4.00 SAR
6.79 SAR
10.16 SAR
68
5Y P/E Exit
4.66 SAR
8.08 SAR
11.80 SAR
64
10Y Revenue Exit
2.14 SAR
3.13 SAR
4.49 SAR
62
10Y EBITDA Exit
3.25 SAR
5.37 SAR
8.36 SAR
62
10Y P/E Exit
3.65 SAR
6.20 SAR
9.54 SAR
58
Earnings-Based
Graham-Dodd
2.83 SAR
10.23 SAR
13.80 SAR
61
Lynch FV
2.43 SAR
3.47 SAR
4.51 SAR
58
PEG = 1.0
2.43 SAR
3.47 SAR
4.51 SAR
55
EPV
3.49 SAR
3.91 SAR
4.27 SAR
70
Multiples
P/E Multiple
6.55 SAR
8.74 SAR
10.92 SAR
63
P/S Multiple
2.16 SAR
2.88 SAR
3.59 SAR
58
P/B Multiple
5.30 SAR
7.07 SAR
8.84 SAR
55
EV/EBIT
5.90 SAR
7.74 SAR
9.58 SAR
63
EV/EBITDA
5.69 SAR
7.47 SAR
9.24 SAR
64
EV/Revenue
2.25 SAR
3.06 SAR
3.87 SAR
51
Asset-Based
NCAV (Graham)
1.08 SAR
1.45 SAR
2.17 SAR
51
Growth DCF
Growth DCF
2.24 SAR
3.14 SAR
4.34 SAR
73
Rev-Margin DCF
2.20 SAR
3.32 SAR
4.67 SAR
67
Economic Profit
Residual Income
2.36 SAR
3.12 SAR
9.30 SAR
62
ROIC Compounder
3.72 SAR
4.51 SAR
5.42 SAR
67
Growth Earnings
Growth-Adj P/E
4.60 SAR
6.57 SAR
8.54 SAR
65
Open the full fair value analysis →
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Is Lamasat Company (9628) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of 5.07 SAR versus a price of 4.18 SAR, about +21% upside (undervalued).
What is the fair value of 9628?
Our model-based fair value for Lamasat Company is 5.07 SAR (as of Sep 13, 2026), built from audited fundamentals. The current price: 4.18 SAR.
What is the quality score of 9628?
Lamasat Company has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lamasat Company (9628)?
Our model-based price target is the fair value of 5.07 SAR (as of Sep 13, 2026) from 24 valuation models. Cautious scenario 3.10 SAR, optimistic scenario 7.86 SAR. It is a calculation from audited fundamentals, not an analyst target.
What is the Lamasat Company stock forecast for 2026?
Our models put fair value at 5.07 SAR, about +21% upside versus a price of 4.18 SAR (undervalued). Cautious scenario 3.10 SAR, optimistic scenario 7.86 SAR. The calculation is refreshed regularly with new filings.
What is the revenue of Lamasat Company (9628)?
Lamasat Company reported trailing-twelve-month revenue of about 146M SAR (latest available figure, as of Sep 13, 2026).
What growth is priced into Lamasat Company (9628)?
For today's price to be fair in a discounted-cash-flow model, Lamasat Company would have to grow free cash flow by +17.5 % per year for five years (discount rate 13.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 3 years revenue grew +10.8 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of 9628 use?
Our models discount Lamasat Company at 13.3 %: a base by market capitalisation (micro), country premium for Saudi Arabia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Lamasat Company that is +17.5 % per year a year over ten years, using the same discount rate (13.3 %) and the same formula as our fair value.
How much growth has Lamasat Company (9628) delivered so far?
Over the past 3 years revenue at Lamasat Company grew +10.8 % a year. The price currently implies +17.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Lamasat Company (9628) growing?
The median revenue growth in the sector is +4.8 % a year. That is the yardstick for the growth priced into Lamasat Company (+17.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Lamasat Company (9628)?
The free-cash-flow yield on the price is 4.63 %: that much free cash flow Lamasat Company produces per unit of market value. When it exceeds the discount rate of our models (13.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Lamasat Company (9628)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lamasat Company it is 5.07 SAR per share (as of Sep 13, 2026), against a price of 4.18 SAR. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Lamasat Company stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 9628 trades below its calculated fair value: price 4.18 SAR, fair value 5.07 SAR, a gap of about +21% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9628?
No. The price is what the market pays today (4.18 SAR); the fair value is what the company's own numbers justify (5.07 SAR). For Lamasat Company the two are 0.8900 SAR per share apart. That gap is exactly why we show both numbers side by side.
How much is Lamasat Company worth?
The market values Lamasat Company at about 335M SAR (market capitalisation, as of Sep 13, 2026). Per share that is 4.18 SAR; our models calculate a fair value of 5.07 SAR per share.
What do the bullish and bearish scenarios say about 9628?
Our models span a range for Lamasat Company: cautious scenario 3.10 SAR, base 5.07 SAR, optimistic 7.86 SAR per share (as of Sep 13, 2026, price 4.18 SAR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 9628?
Lamasat Company trades at a price-to-earnings ratio of 9.5 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 5.07 SAR is built from several models across several years. Other multiples: P/B 0.5, P/S 0.6, EV/EBITDA 1.4.
How solid is the balance sheet of Lamasat Company (9628)?
Balance-sheet figures for Lamasat Company (as of Sep 13, 2026): return on equity 23.2%. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is 9628 from its 52-week high?
Lamasat Company trades at 4.18 SAR, about 33% below its 52-week high of 6.26 SAR and 4% above the low of 4.00 SAR (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of 5.07 SAR is for.
Which stocks are comparable to Lamasat Company?
From the same area (Consumer Defensive) we also value L'Oréal S.A, Unilever PLC, Colgate-Palmolive Company, 500696, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lamasat Company stock attractive at the current price?
The data as of Sep 13, 2026: price 4.18 SAR, calculated fair value 5.07 SAR (+21%), Quality Score 54/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9628 calculated?
We run Lamasat Company through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 5.07 SAR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6 % above its aggregate fair value. Lamasat Company currently trades 21 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on
is it worth investing now.
What is the share price of Lamasat Company (9628)?
The closing price on Sep 13, 2026 was 4.18 SAR. Our model-based fair value is 5.07 SAR, about +21% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Lamasat Company right now?
Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (3.10 SAR to 7.86 SAR) leaves room in how you read the outcome.
Key figures of Lamasat Company
How large is the market capitalisation of Lamasat Company (9628)?
The market capitalisation of Lamasat Company is 335M SAR (≈ $89.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lamasat Company (9628)?
The price-to-sales ratio of Lamasat Company is 2.20 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Lamasat Company (9628)?
Earnings per share at Lamasat Company are 0.4400 SAR (price ÷ EPS = P/E 9.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Lamasat Company (9628)?
The net margin of Lamasat Company is 23.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lamasat Company (9628)?
The return on equity (ROE) of Lamasat Company is 23.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lamasat Company (9628)?
On an EBIT basis the return on assets of Lamasat Company is 18.2% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lamasat Company (9628)?
The operating margin of Lamasat Company is 23.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lamasat Company (9628)?
Revenue at Lamasat Company is growing +6.7% versus a year earlier (3y avg +10.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lamasat Company (9628)?
Earnings per share at Lamasat Company are growing +3.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Lamasat Company (9628) hold?
Lamasat Company holds more cash than debt, 24.9M SAR net (fiscal year 2024). The company holds more cash than debt, a safety cushion.