AddTech Hub Public Company Limited (ADD) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of AddTech Hub Public Company Limited THB 5.07, price THB 3.78, upside +34.1%, quality 77 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 2.49 THB – 27.32 THB · fair‑value band 3.89 THB – 6.24 THB · the 3.78 THB price screens below the 5.07 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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AddTech Hub Public Company Limited, together with its subsidiaries, provides digital content, solutions, and marketing in Thailand.
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AddTech Hub Public Company Limited, together with its subsidiaries, provides digital content, solutions, and marketing in Thailand. It offers mobile and online digital content services, including digital content sourcing and marketing, as well as development and maintenance of digital content management systems; and IT system development services, such as cybersecurity system services and digital payment solutions. The company also provides media and background music marketing services on online platforms comprising digital content marketing; media and advertising, which include development of websites, social media channels, and mobile applications under the Review Your Living brand, as well as content creation services; and music marketing services. In addition, it engages in the research and development of various types of system and software, such as loyalty management system, mobile payment solution, stored-value card system, authenticator with fast identity online, and e-library. The company was founded in 2004 and is based in Bangkok, Thailand.
Stock analysis
AddTech Hub Public Company Limited (ADD) currently trades at 3.78 THB, while our model-based Fair Value estimate is 5.07 THB, implying the stock looks roughly 25.4% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 6.44 THB per share, and 20 of the 26 models we run sit above the 3.78 THB price.
Bear case: the Earnings-Based group reads lowest at 1.41 THB, and 6 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: 3.89 THB (bear) to 6.24 THB (bull), the price of 3.78 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 77/100 (high quality), in the Communication Services sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
AddTech Hub Public Company Limited reported revenue of 374M THB in FY2025 versus 515M THB in FY2021, a compound −7.7%/yr. Reported net income was 42.3M THB in FY2025, compounding −19.1%/yr from FY2021.
Key figures
Market cap 628M THB (≈ $18.8M) · P/E ratio 16.4 · P/S ratio 1.86 · EPS (TTM) 0.2300 THB · Dividend yield 8.2% · Net margin 11.3% · Return on equity 7.3% · Return on assets (EBIT) 9.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 5% below its 52-week high and 52% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 34%, ADD screens cheaper than that median.
Fair Value models
Bear 3.89 THBFair Value 5.07 THBBull 6.24 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+17.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.6%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.6%
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What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−2.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−10.8%
Dividend (yield on the price)8.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−11% vs 7%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.25% → 17%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−17.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −18.9% a year for the price.
Compare AddTech Hub Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 197 stocks
Beats the industry median on 10/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score77 · Top 25%
Fair Value upside+34% · Above median
Profitability
Return on equity (TTM)7% · Above median
Return on assets20% · Top 25%
Net margin (TTM)11% · Top 25%
Operating margin (TTM)11% · Top 25%
Growth and dividend
Revenue growth−1% · Below median
Dividend yield (TTM)8.2% · Top 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
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Cite: Fair Value Calculator (2026). "AddTech Hub Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/ADD
Frequently asked questions
Is AddTech Hub Public Company Limited (ADD) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 5.07 THB versus a price of 3.78 THB, about +34% upside (undervalued).
What is the fair value of ADD?
Our model-based fair value for AddTech Hub Public Company Limited is 5.07 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 3.78 THB.
What is the quality score of ADD?
AddTech Hub Public Company Limited has a Quality Score of 77/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for AddTech Hub Public Company Limited (ADD)?
Our model-based price target is the fair value of 5.07 THB (as of Sep 24, 2026) from 26 valuation models. Cautious scenario 3.89 THB, optimistic scenario 6.24 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the AddTech Hub Public Company Limited stock forecast for 2026?
Our models put fair value at 5.07 THB, about +34% upside versus a price of 3.78 THB (undervalued). Cautious scenario 3.89 THB, optimistic scenario 6.24 THB. The calculation is refreshed regularly with new filings.
What is the revenue of AddTech Hub Public Company Limited (ADD)?
AddTech Hub Public Company Limited reported trailing-twelve-month revenue of about 373M THB (latest available figure, as of Sep 24, 2026).
Does AddTech Hub Public Company Limited pay a dividend?
AddTech Hub Public Company Limited currently shows a dividend yield of about 8.20% relative to its recent price (as of Sep 24, 2026).
What growth is priced into AddTech Hub Public Company Limited (ADD)?
For today's price to be fair in a discounted-cash-flow model, AddTech Hub Public Company Limited would have to grow free cash flow by -17.9 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of ADD use?
Our models discount AddTech Hub Public Company Limited at 10.1 %: a base by market capitalisation (nano), damped by beta 0.22, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For AddTech Hub Public Company Limited that is -17.9 % per year a year over ten years, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has AddTech Hub Public Company Limited (ADD) delivered so far?
Over the past 5 years revenue at AddTech Hub Public Company Limited grew +1.6 % a year. The price currently implies -17.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of AddTech Hub Public Company Limited (ADD) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into AddTech Hub Public Company Limited (-17.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of AddTech Hub Public Company Limited (ADD)?
The free-cash-flow yield on the price is 13.26 %: that much free cash flow AddTech Hub Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of AddTech Hub Public Company Limited (ADD)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For AddTech Hub Public Company Limited it is 5.07 THB per share (as of Sep 24, 2026), against a price of 3.78 THB. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is AddTech Hub Public Company Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, ADD trades below its calculated fair value: price 3.78 THB, fair value 5.07 THB, a gap of about +34% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ADD?
No. The price is what the market pays today (3.78 THB); the fair value is what the company's own numbers justify (5.07 THB). For AddTech Hub Public Company Limited the two are 1.29 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is AddTech Hub Public Company Limited worth?
The market values AddTech Hub Public Company Limited at about 628M THB (market capitalisation, as of Sep 24, 2026). Per share that is 3.78 THB; our models calculate a fair value of 5.07 THB per share.
What do the bullish and bearish scenarios say about ADD?
Our models span a range for AddTech Hub Public Company Limited: cautious scenario 3.89 THB, base 5.07 THB, optimistic 6.24 THB per share (as of Sep 24, 2026, price 3.78 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ADD?
AddTech Hub Public Company Limited trades at a price-to-earnings ratio of 16.4 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 5.07 THB is built from several models across several years. Other multiples: P/B 1.2, P/S 1.7, EV/EBITDA 2.8.
How solid is the balance sheet of AddTech Hub Public Company Limited (ADD)?
Balance-sheet figures for AddTech Hub Public Company Limited (as of Sep 24, 2026): return on equity 7.3%. They feed the Quality Score of 77/100, which measures business quality independently of the share price.
How far is ADD from its 52-week high?
AddTech Hub Public Company Limited trades at 3.78 THB, about 5% below its 52-week high of 3.98 THB and 52% above the low of 2.49 THB (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 5.07 THB is for.
Which stocks are comparable to AddTech Hub Public Company Limited?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is AddTech Hub Public Company Limited stock attractive at the current price?
The data as of Sep 24, 2026: price 3.78 THB, calculated fair value 5.07 THB (+34%), Quality Score 77/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ADD calculated?
We run AddTech Hub Public Company Limited through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 5.07 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. AddTech Hub Public Company Limited currently trades 34 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of AddTech Hub Public Company Limited (ADD)?
The closing price on Sep 24, 2026 was 3.78 THB. Our model-based fair value is 5.07 THB, about +34% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with AddTech Hub Public Company Limited right now?
The rarer combination: high quality (77/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (3.89 THB). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of AddTech Hub Public Company Limited
How large is the market capitalisation of AddTech Hub Public Company Limited (ADD)?
The market capitalisation of AddTech Hub Public Company Limited is 628M THB (≈ $18.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of AddTech Hub Public Company Limited (ADD)?
The price-to-sales ratio of AddTech Hub Public Company Limited is 1.86 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of AddTech Hub Public Company Limited (ADD)?
Earnings per share at AddTech Hub Public Company Limited are 0.2300 THB (price ÷ EPS = P/E 16.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of AddTech Hub Public Company Limited (ADD)?
The dividend yield of AddTech Hub Public Company Limited is 8.2% (payout 135%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of AddTech Hub Public Company Limited (ADD)?
The net margin of AddTech Hub Public Company Limited is 11.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of AddTech Hub Public Company Limited (ADD)?
The return on equity (ROE) of AddTech Hub Public Company Limited is 7.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of AddTech Hub Public Company Limited (ADD)?
On an EBIT basis the return on assets of AddTech Hub Public Company Limited is 9.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of AddTech Hub Public Company Limited (ADD)?
The operating margin of AddTech Hub Public Company Limited is 10.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at AddTech Hub Public Company Limited (ADD)?
Revenue at AddTech Hub Public Company Limited is growing −1.2% versus a year earlier (3y avg +4.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at AddTech Hub Public Company Limited (ADD)?
Earnings per share at AddTech Hub Public Company Limited are growing −40.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does AddTech Hub Public Company Limited (ADD) hold?
AddTech Hub Public Company Limited holds more cash than debt, 60.3M THB net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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