AddTech Hub Public Company (ADD) Fair Value & Analysis
Communication Services · TH · Market cap 568M THB
Fair value as of: Jul 19, 2026
From 26 valuation models · updated 22 days ago
A strong business, screening 51% undervalued on our models.
What matters now
- The rarer combination: high quality (77/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case (3.89 THB). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
60‑month range 2.49 THB – 27.32 THB · fair‑value band 3.89 THB – 6.24 THB · the 3.36 THB price screens below the 5.07 THB fair value. Dashed = 300-day average. As of Jul 19, 2026.
Analysis
AddTech Hub Public Company (ADD) currently trades at 3.36 THB, while our model-based Fair Value estimate is 5.07 THB, implying the stock looks roughly 50.9% undervalued today. The Quality Score stands at 77/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, AddTech Hub Public Company generated revenue of 373M THB at a net margin of 10.6%. Revenue declined 1.2% year over year. It earns a return on equity of 7.3%. The balance sheet holds a net cash position of 60.3M THB. Fundamentals as of Jul 19, 2026
Our scenario range runs from 3.89 THB (bear case) to 6.24 THB (bull case); at 3.36 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 19% below its 52-week high and 45% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at 51%, ADD screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth DCF (5.97 THB) versus Earnings-Based (1.41 THB). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 75 · Market factors (momentum, volatility) 56
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
AddTech Hub Public Company Limited, together with its subsidiaries, provides digital content, solutions, and marketing in Thailand.
Full company description
AddTech Hub Public Company Limited, together with its subsidiaries, provides digital content, solutions, and marketing in Thailand. It offers mobile and online digital content services, including digital content sourcing and marketing, as well as development and maintenance of digital content management systems; and IT system development services, such as cybersecurity system services and digital payment solutions. The company also provides media and background music marketing services on online platforms comprising digital content marketing; media and advertising, which include development of websites, social media channels, and mobile applications under the Review Your Living brand, as well as content creation services; and music marketing services. In addition, it engages in the research and development of various types of system and software, such as loyalty management system, mobile payment solution, stored-value card system, authenticator with fast identity online, and e-library. The company was founded in 2004 and is based in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
AddTech Hub Public Company reported revenue of 374M THB in FY2025 versus 515M THB in FY2021, a compound −7.7%/yr. Reported net income was 42.3M THB in FY2025, compounding −19.1%/yr from FY2021.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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