U10 SA (ALU10) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of U10 SA €1.78, price €1.21, upside +47.1%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range €0.9620 – €2.29 · fair‑value band €1.76 – €2.23 · the €1.21 price screens below the €1.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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U10 Corp develops and distributes household linen and decorative articles in France.
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U10 Corp develops and distributes household linen and decorative articles in France. The company offers a range of curtains, net curtains, cushions, bed linen, terry towels, shower curtains, bath mats, armchair covers, sofa covers, throws, table linen, blinds, rods sets under the Douceur d'intérieur brand; and tableware, scented and glass candles, LED, sent, storage, kitchen bottles and boxes, decoeation products, brushes, cloths, and sponges under the Homea brand. It also provides cushions, baskets, kennels, bowls, chewing bones, treats, toys, plush toys, cord, cat trees, scratchers, litters, collars, leashes, harness, shampoo, repellents, brushes, transport products, and accessories for dogs and cats under the Love Story brand. In addition, the company offers textile, hygiene and care, meals, toys, bath, bed linen, and accessories for child well-being under the Bébé Douceur brand; and decorative, creative, scrapbooking, hobbies, artistic support products, paints, and stationery and modelling products under the Seurat brand. U10 Corp was founded in 1994 and is headquartered in Lyon, France.
Stock analysis
U10 SA (ALU10) currently trades at €1.21, while our model-based Fair Value estimate is €1.78, implying the stock looks roughly 32.0% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of €4.84 per share, and 21 of the 24 models we run sit above the €1.21 price.
Bear case: the Earnings-Based group reads lowest at €0.6700, and 3 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: €1.76 (bear) to €2.23 (bull), the price of €1.21 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
U10 SA reported revenue of €167M in FY2025 versus €184M in FY2021, a compound −2.4%/yr. Reported net income was €1.4M in FY2025, compounding −14.4%/yr from FY2021.
Key figures
Market cap €20.7M · P/E ratio 14.9 · P/S ratio 0.12 · EPS (TTM) €0.0810 · Dividend yield 0.7% · Net margin 0.8% · Return on equity 3.5% · Return on assets (EBIT) 3.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 47%, ALU10 screens cheaper than that median.
Fair Value models
Bear €1.76Fair Value €1.78Bull €2.23
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (€0.0587 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−5.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.9%
Start year 2020 (pandemic). Over 10 years: −3.5% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+37.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+37.2%
Dividend (yield on the price)0.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−12% vs −15%, steady
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 3%
2025 sits 250% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 1.9%/yr over ~10Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−15.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about −17.4% a year for the price.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 316 stocks
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Cite: Fair Value Calculator (2026). "U10 SA Fair Value". https://www.fairvalue-calculator.com/stock/ALU10
Frequently asked questions
Is U10 SA (ALU10) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of €1.78 versus a price of €1.21, about +47% upside (undervalued).
What is the fair value of ALU10?
Our model-based fair value for U10 SA is €1.78 (as of Sep 23, 2026), built from audited fundamentals. The current price: €1.21.
What is the quality score of ALU10?
U10 SA has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for U10 SA (ALU10)?
Our model-based price target is the fair value of €1.78 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario €1.76, optimistic scenario €2.23. It is a calculation from audited fundamentals, not an analyst target.
What is the U10 SA stock forecast for 2026?
Our models put fair value at €1.78, about +47% upside versus a price of €1.21 (undervalued). Cautious scenario €1.76, optimistic scenario €2.23. The calculation is refreshed regularly with new filings.
What is the revenue of U10 SA (ALU10)?
U10 SA reported trailing-twelve-month revenue of about €167M (latest available figure, as of Sep 23, 2026).
Does U10 SA pay a dividend?
U10 SA currently shows a dividend yield of about 0.71% relative to its recent price (as of Sep 23, 2026).
What growth is priced into U10 SA (ALU10)?
For today's price to be fair in a discounted-cash-flow model, U10 SA would have to grow free cash flow by -15.6 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.9 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of ALU10 use?
Our models discount U10 SA at 9.0 %: a base by market capitalisation (nano), damped by beta 0.45, country premium for France. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For U10 SA that is -15.6 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has U10 SA (ALU10) delivered so far?
Over the past 5 years revenue at U10 SA grew +2.9 % a year. The price currently implies -15.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of U10 SA (ALU10) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into U10 SA (-15.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of U10 SA (ALU10)?
The free-cash-flow yield on the price is 23.14 %: that much free cash flow U10 SA produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of U10 SA (ALU10)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For U10 SA it is €1.78 per share (as of Sep 23, 2026), against a price of €1.21. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is U10 SA stock overvalued or undervalued in 2026?
As of Sep 23, 2026, ALU10 trades below its calculated fair value: price €1.21, fair value €1.78, a gap of about +47% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ALU10?
No. The price is what the market pays today (€1.21); the fair value is what the company's own numbers justify (€1.78). For U10 SA the two are €0.5700 per share apart. That gap is exactly why we show both numbers side by side.
How much is U10 SA worth?
The market values U10 SA at about €20.7M (market capitalisation, as of Sep 23, 2026). Per share that is €1.21; our models calculate a fair value of €1.78 per share.
What do the bullish and bearish scenarios say about ALU10?
Our models span a range for U10 SA: cautious scenario €1.76, base €1.78, optimistic €2.23 per share (as of Sep 23, 2026, price €1.21). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ALU10?
U10 SA trades at a price-to-earnings ratio of 14.9 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €1.78 is built from several models across several years. Other multiples: PEG 1.1, P/B 0.6, P/S 0.1, EV/EBITDA 1.2.
What is the PEG ratio of ALU10?
The PEG ratio of U10 SA is 1.13 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of U10 SA (ALU10)?
Balance-sheet figures for U10 SA (as of Sep 23, 2026): return on equity 3.5%, debt of 0.09 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is ALU10 from its 52-week high?
U10 SA trades at €1.21, about 18% below its 52-week high of €1.48 and 7% above the low of €1.13 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of €1.78 is for.
Which stocks are comparable to U10 SA?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, Haier Smart Home Co, King Slide Works Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is U10 SA stock attractive at the current price?
The data as of Sep 23, 2026: price €1.21, calculated fair value €1.78 (+47%), Quality Score 57/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ALU10 calculated?
We run U10 SA through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €1.78, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. U10 SA currently trades 47 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of U10 SA (ALU10)?
The closing price on Sep 24, 2026 was €1.21. Our model-based fair value is €1.78, about +47% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with U10 SA right now?
The price is below even our cautious bear case (€1.76). The market is more pessimistic than our downside scenario. Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of U10 SA (ALU10) come from?
Earnings per share at U10 SA grew −22.2 % a year from 2014 to 2025. Broken into its drivers: revenue per share −2.2 %, EBIT margin −9.6 %, tax rate +0.1 %, residual (interest, one-offs) −12.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of U10 SA
How large is the market capitalisation of U10 SA (ALU10)?
The market capitalisation of U10 SA is €20.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of U10 SA (ALU10)?
The price-to-sales ratio of U10 SA is 0.12 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of U10 SA (ALU10)?
Earnings per share at U10 SA are €0.0810 (price ÷ EPS = P/E 14.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of U10 SA (ALU10)?
The dividend yield of U10 SA is 0.7% (payout 10.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of U10 SA (ALU10)?
The net margin of U10 SA is 0.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of U10 SA (ALU10)?
The return on equity (ROE) of U10 SA is 3.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of U10 SA (ALU10)?
On an EBIT basis the return on assets of U10 SA is 3.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of U10 SA (ALU10)?
The operating margin of U10 SA is 4.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at U10 SA (ALU10)?
Revenue at U10 SA is growing −5.7% versus a year earlier (3y avg −3.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at U10 SA (ALU10)?
Earnings per share at U10 SA are growing +193% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does U10 SA (ALU10) carry?
The net debt of U10 SA is €14.9M (fiscal year 2025, ≈ 3.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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