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Appier Group (APPIF) Fair Value & Analysis

Technology · US · Market cap $507M

AG Appier Group logo Appier Group APPIF · US
Price$6.19
Fair Value$2.64
Upside-57.4%
Quality48/100
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Expensive Growth
Thin margins · 5.6% net margin
Low debt · negative free cash flow
Mixed vs. peers (4/9)
Narrow moat 32/100
Evidence: Medium Range $1.98 – $3.30 Share as image

Fair value as of: Jul 14, 2026

From 15 valuation models · updated 27 days ago

Fair value updated Jul 14, 2026, revised from $2.78 to $2.64 (−5.0%) since Jun 24, 2026. Share price +29.0% over the past month.

Below-average quality, and screening another 57% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($3.30). The favourable scenario is already priced in.
  • Solid but not exceptional quality (48/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (4 years)

$14.98 $4.80 Fair Value $2.64 Feb 2023 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.

How to read this chart

42‑month range $4.80 – $14.98 · fair‑value band $1.98 – $3.30 · the $6.19 price screens above the $2.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.

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Analysis

Appier Group (APPIF) currently trades at $6.19, while our model-based Fair Value estimate is $2.64, implying the stock looks roughly 57.4% overvalued today. The Quality Score stands at 48/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Appier Group generated revenue of $46.5B at a net margin of 5.6%. Revenue grew 29.4% year over year. It earns a return on equity of 7.4%. Net debt stands at $268M. Fundamentals as of Jul 14, 2026

Our scenario range runs from $1.98 (bear case) to $3.30 (bull case); at $6.19, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 47% below its 52-week high and 25% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -50% fair-value upside, at -57%, APPIF screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Residual Income $1.46 $1.49 $1.47 76
ROIC Compounder $1.41 $1.57 $1.69 72
Growth-Adj P/E $3.93 $5.62 $7.30 68
All 15 models by family
DCF Models
Owner Earnings $1.22 $2.19 $3.99 31
Earnings-Based
Graham-Dodd $0.8976 $6.26 $8.78 54
Lynch FV $3.01 $4.30 $5.59 50
PEG = 1.0 $3.01 $4.30 $5.59 46
EPV $1.41 $1.57 $1.69 59
Multiples
P/E Multiple $1.98 $2.64 $3.30 63
P/S Multiple $1.68 $2.24 $2.81 58
P/B Multiple $1.68 $2.24 $2.81 55
EV/EBIT $2.38 $3.07 $3.76 53
EV/EBITDA $3.76 $4.90 $6.05 54
EV/Revenue $1.71 $2.31 $2.90 43
Asset-Based
NCAV (Graham) $0.9585 $1.28 $1.92 50
Economic Profit
Residual Income $1.46 $1.49 $1.47 76
ROIC Compounder $1.41 $1.57 $1.69 72
Growth Earnings
Growth-Adj P/E $3.93 $5.62 $7.30 68

Widest divergence: Growth Earnings ($5.62) versus Asset-Based ($1.28). Highest evidence: Residual Income (76).

Key figures & financial health

Revenue (TTM) $46.5B
Revenue growth (YoY) +29.4%
Net margin 5.6%
Return on equity 7.4%
Free cash flow −$1.8B FY2025
P/E ratio 31.1
More key figures
Operating margin 1.5%
EPS (TTM) $0.1600
EPS growth (YoY) +97.1%
Net debt $268M FY2020

Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 48/100

Of which business quality 49 · Market factors (momentum, volatility) 28

Profitability 45
Margins and returns on capital today
Quality Growth 64
Are margins and returns improving?
Cashflow 23
Earnings quality: real cash, not paper profit
Fin. Strength 61
Balance sheet, leverage, solvency risk
Investment 30
Disciplined investing over empire-building
Low Volatility 34
Calm price path (market factor)
Momentum 34
Price trend over the last 3–12 months (market factor)
52W Momentum 9
Distance to the 52-week high (market factor)
Net Issuance 80
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Appier Group, Inc., operates as AI-native SaaS company in Japan and internationally. The company offers ad cloud products, such as RETARGETING, an AI-powered segmentation re-engages high-value users, driving conversions and sustainable growth; AIBID, an AI-driven bidding optimization product; AdCreative.ai, an all-in-one AI platform for enterprises; and …

Full company description

Appier Group, Inc., operates as AI-native SaaS company in Japan and internationally. The company offers ad cloud products, such as RETARGETING, an AI-powered segmentation re-engages high-value users, driving conversions and sustainable growth; AIBID, an AI-driven bidding optimization product; AdCreative.ai, an all-in-one AI platform for enterprises; and AIXPERT for campaign decisions. It also provides personalization cloud products, including AIQUA, a machine learning marketing cloud for personalized customer experiences; AiDeal, which converts visitors into immediate shoppers; and BotBonnie, a no-code instant messaging solution for brands. In addition, the company offers data cloud products comprising AIXON, a data augmentation platform; AIRIS, a customer data platform; and data cloud, which connects, enriches, and activates customer data using AI-powered agents. It serves e-commerce, retail, finance and insurance, gaming, and automobile industries. Appier Group, Inc. was incorporated in 2018 and is based in Tokyo, Japan.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Appier Group reported revenue of $43.7B in FY2025 versus $12.7B in FY2021, a compound +36.3%/yr. Reported net income was $2.6B in FY2025.

Growth Quality 58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
$43.7B
Latest YoY
+28.4%
Avg. growth/yr (3Y)
+31.1%
Avg. growth/yr (5Y)
+37.3%
Avg. growth/yr (6Y)
+35.0%
Revenue +36.3%/yr
FY21 $12.7B
FY22 $19.4B
FY23 $26.4B
FY24 $34.1B
FY25 $43.7B
Net income
FY21 −$1.2B
FY22 $21.3M
FY23 $1.0B
FY24 $2.9B
FY25 $2.6B

APPIF screens 57% overvalued. Compare with Microsoft Corporation →

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Cite: Fair Value Calculator (2026). "Appier Group Fair Value". https://www.fairvalue-calculator.com/stock/APPIF

Peer Group

Software - Infrastructure · 368 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 48 · Below median
Fair Value upside −57% · Below median
Return on equity (TTM) 7% · Above median
Return on assets 4% · Above median
Net margin (TTM) 6% · Above median
Operating margin (TTM) 2% · Below median
Revenue growth 29% · Top 25%
Debt / equity 0.16× · Higher than median

Valuation Multiples vs Software - Infrastructure median · lower = cheaper

P/E (TTM) 31.1× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 100 · sector 46
PAST 29 · sector 15
HEALTH 92 · sector 99
DIVIDEND 0 · sector 28

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Software - Infrastructure stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).

Stock Price Fair Value vs Fair Value
Microsoft Corporation MSFT $384.00 $274.17 -29%
Oracle Corporation ORAC C$9.08 C$2.94 -68%
Fortinet, Inc FTNT $160.78 $44.96 -72%
Synopsys, Inc 1SNPS €354.50 €93.61 -74%
Block, Inc XYZ A$114.53 A$70.69 -38%
CoreWeave, Inc CRWV $79.94 $44.89 -44%
Range Intelligent Computing Technology Group 300442 ¥71.60 ¥34.00 -53%
Oracle Financial Services Software Limited OFSS ₹11,651 ₹5,821 -50%
360 Security Technology Inc 601360 ¥9.64 ¥5.05 -48%
One97 Communications Limited PAYTM ₹1,342 ₹181.50 -86%

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Frequently asked questions

Is Appier Group (APPIF) overvalued or undervalued?
As of Jul 14, 2026, our model estimates a fair value of $2.64 versus a price of $6.19, about −57% (overvalued).
What is the fair value of APPIF?
Our model-based fair value for Appier Group is $2.64 (as of Jul 14, 2026), built from audited fundamentals. The current price is $6.19.
What is the quality score of APPIF?
Appier Group has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Appier Group (APPIF)?
Appier Group reported trailing-twelve-month revenue of about $46.5B (latest available figure, as of Jul 14, 2026).
What is the net profit margin of APPIF?
The net profit margin of Appier Group is about 5.6%, meaning it keeps roughly 5.6% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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