As Commercial Industrial Company of Computers and Toys S.A. (ASCO) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of As Commercial Industrial Company of Computers and Toys S.A. stock €4.63, price €4.60, upside +0.7%, quality 66 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range €1.49 – €4.72 · fair‑value band €3.15 – €6.62 · the €4.60 price screens below the €4.63 fair value. As of Nov 3, 2026.
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As Commercial Industrial Company of Computers and Toys S.A. produces and trades in toys in Greece and internationally. The company also trades in toys and computers; and imports kids clothing. In addition, it operates a network of points of sale.
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The company was founded in 1990 and is based in Thessaloniki, Greece.
Stock analysis
As Commercial Industrial Company of Computers and Toys S.A. (ASCO) currently trades at €4.60, while our model-based Fair Value estimate is €4.63, so the stock looks roughly fairly valued today (gap 0.6%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of €8.78 per share, and 10 of the 26 models we run sit above the €4.60 price.
Bear case: the Dividend Discount group reads lowest at €2.19, and 16 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: €3.15 (bear) to €6.62 (bull), the price of €4.60 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
As Commercial Industrial Company of Computers and Toys S.A. reported revenue of €36.1M in FY2025 versus €22.7M in FY2021, a compound +12.3%/yr. Reported net income was €5.8M in FY2025, compounding +15.9%/yr from FY2021.
Key figures
Market cap €59.8M Micro · P/E ratio 32.2 · P/S ratio 5.13 · EPS (TTM) €0.1430 · Dividend yield 4.1% · Net margin 15.9% · Return on equity 16.7% · Return on assets (EBIT) 14.0% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 65 out of 100 (low confidence).
What moves the price
The share trades about 3% below its 52-week high and 29% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 1%, ASCO screens richer than that median.
Fair Value models
Bear€3.15Fair Value €4.63Bull€6.62
Price €4.60 · Upside +0.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.98/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+16.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.0%
Start year 2020 (pandemic). Over 10 years: +5.3% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+20.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+16.0%
Dividend (yield on the price)4.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.14.3% vs 12.5%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 17%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+9.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +6.8% a year for the price.
Compare As Commercial Industrial Company of Computers and Toys S.A. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 169 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside+0.7% · Below median
Profitability
Return on equity (12 months)16.7% · Top 25%
Return on assets11.2% · Top 25%
Net margin (12 months)18.2% · Top 25%
Operating margin (12 months)17.3% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)4.2% · Below median
Dividend yield (12 months)4.1% · Above median
Valuation Multiplesvs Leisure median · lower = cheaper
P/E (12 months)32.2× · Priciest 25%
P/B1.59× · Pricier than median
P/S (12 months)1.82× · Pricier than median
Price / free cash flow (fiscal year)19.1× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "As Commercial Industrial Company of Computers and Toys S.A. Fair Value". https://www.fairvalue-calculator.com/stock/ASCO
Frequently asked questions
Is As Commercial Industrial Company of Computers and Toys S.A. (ASCO) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of €4.63 versus a price of €4.60, about +1% upside (fairly valued).
What is the fair value of ASCO?
Our model-based fair value for As Commercial Industrial Company of Computers and Toys S.A. is €4.63 (as of Nov 3, 2026), built from audited fundamentals. The current price: €4.60.
What is the quality score of ASCO?
As Commercial Industrial Company of Computers and Toys S.A. has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
Our model-based price target is the fair value of €4.63 (as of Nov 3, 2026) from 26 valuation models. Cautious scenario €3.15, optimistic scenario €6.62. It is a calculation from audited fundamentals, not an analyst target.
What is the As Commercial Industrial Company of Computers and Toys S.A. stock forecast for 2026?
Our models put fair value at €4.63, about +1% upside versus a price of €4.60 (fairly valued). Cautious scenario €3.15, optimistic scenario €6.62. The calculation is refreshed regularly with new filings.
What is the revenue of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
As Commercial Industrial Company of Computers and Toys S.A. reported trailing-twelve-month revenue of about €36.7M (latest available figure, as of Nov 3, 2026).
Does As Commercial Industrial Company of Computers and Toys S.A. pay a dividend?
As Commercial Industrial Company of Computers and Toys S.A. currently shows a dividend yield of 4.13% relative to its recent price (as of Nov 3, 2026).
How much is the dividend of As Commercial Industrial Company of Computers and Toys S.A. (ASCO) and when is the ex-dividend date?
As Commercial Industrial Company of Computers and Toys S.A. pays a dividend of €0.19 per share a year, a dividend yield of 4.1%. The last ex-dividend date was Jul 13, 2026. A dividend has been paid every year since 2015. The payout ratio is 133% of earnings. Free cash flow covers the dividend 1.41 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
For today's price to be fair in a discounted-cash-flow model, As Commercial Industrial Company of Computers and Toys S.A. would have to grow free cash flow by +9.1 % per year for five years (discount rate 13.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +13.0 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of ASCO use?
Our models discount As Commercial Industrial Company of Computers and Toys S.A. at 13.9 %: a base by market capitalisation (micro), damped by beta 0.24, country premium for Greece. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For As Commercial Industrial Company of Computers and Toys S.A. that is +9.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.9 %) and the same formula as our fair value.
How much growth has As Commercial Industrial Company of Computers and Toys S.A. (ASCO) delivered so far?
Over the past 5 years revenue at As Commercial Industrial Company of Computers and Toys S.A. grew +13.0 % a year. The price currently implies free-cash-flow growth of +9.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of As Commercial Industrial Company of Computers and Toys S.A. (ASCO) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into As Commercial Industrial Company of Computers and Toys S.A. (+9.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The free-cash-flow yield on the price is 5.83 %: that much free cash flow As Commercial Industrial Company of Computers and Toys S.A. produces per unit of market value. When it exceeds the discount rate of our models (13.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For As Commercial Industrial Company of Computers and Toys S.A. it is €4.63 per share (as of Nov 3, 2026), against a price of €4.60. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is As Commercial Industrial Company of Computers and Toys S.A. stock overvalued or undervalued in 2026?
As of Nov 3, 2026, ASCO trades below its calculated fair value: price €4.60, fair value €4.63, a gap of about +1% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ASCO?
No. The price is what the market pays today (€4.60); the fair value is what the company's own numbers justify (€4.63). For As Commercial Industrial Company of Computers and Toys S.A. the two are €0.0300 per share apart. That gap is exactly why we show both numbers side by side.
How much is As Commercial Industrial Company of Computers and Toys S.A. worth?
The market values As Commercial Industrial Company of Computers and Toys S.A. at about €59.8M (market capitalisation, as of Nov 3, 2026). Per share that is €4.60; our models calculate a fair value of €4.63 per share.
What do the bullish and bearish scenarios say about ASCO?
Our models span a range for As Commercial Industrial Company of Computers and Toys S.A.: cautious scenario €3.15, base €4.63, optimistic €6.62 per share (as of Nov 3, 2026, price €4.60). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ASCO?
As Commercial Industrial Company of Computers and Toys S.A. trades at a price-to-earnings ratio of 32.2 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €4.63 is built from several models across several years. Other multiples: P/B 1.6, P/S 1.8, EV/EBITDA 7.2.
How solid is the balance sheet of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
Balance-sheet figures for As Commercial Industrial Company of Computers and Toys S.A. (as of Nov 3, 2026): return on equity 16.7%. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is ASCO from its 52-week high?
As Commercial Industrial Company of Computers and Toys S.A. trades at €4.60, about 3% below its 52-week high of €4.72 and 29% above the low of €3.57 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of €4.63 is for.
Which stocks are comparable to As Commercial Industrial Company of Computers and Toys S.A.?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is As Commercial Industrial Company of Computers and Toys S.A. stock attractive at the current price?
The data as of Nov 3, 2026: price €4.60, calculated fair value €4.63 (+1%), Quality Score 66/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ASCO calculated?
We run As Commercial Industrial Company of Computers and Toys S.A. through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of €4.63 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. As Commercial Industrial Company of Computers and Toys S.A. currently trades 1% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The closing price on Nov 6, 2026 was €4.60. Our model-based fair value is €4.63, about +1% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with As Commercial Industrial Company of Computers and Toys S.A. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (€3.15 to €6.62) leaves room in how you read the outcome.
Where does the earnings growth of As Commercial Industrial Company of Computers and Toys S.A. (ASCO) come from?
Earnings per share at As Commercial Industrial Company of Computers and Toys S.A. grew +10.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.3 %, EBIT margin +6.5 %, tax rate +0.9 %, residual (interest, one-offs) −1.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of As Commercial Industrial Company of Computers and Toys S.A.
How large is the market capitalisation of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The market capitalisation of As Commercial Industrial Company of Computers and Toys S.A. is €59.8M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The price-to-sales ratio of As Commercial Industrial Company of Computers and Toys S.A. is 5.13 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
Earnings per share at As Commercial Industrial Company of Computers and Toys S.A. are €0.1430 (price ÷ EPS = P/E 32.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The dividend yield of As Commercial Industrial Company of Computers and Toys S.A. is 4.1% (payout 133%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The net margin of As Commercial Industrial Company of Computers and Toys S.A. is 15.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The return on equity (ROE) of As Commercial Industrial Company of Computers and Toys S.A. is 16.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
On an EBIT basis the return on assets of As Commercial Industrial Company of Computers and Toys S.A. is 14.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
The operating margin of As Commercial Industrial Company of Computers and Toys S.A. is 17.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
Revenue at As Commercial Industrial Company of Computers and Toys S.A. is growing +4.2% versus a year earlier (3y avg +8.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at As Commercial Industrial Company of Computers and Toys S.A. (ASCO)?
Earnings per share at As Commercial Industrial Company of Computers and Toys S.A. are growing +65.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does As Commercial Industrial Company of Computers and Toys S.A. (ASCO) hold?
As Commercial Industrial Company of Computers and Toys S.A. holds more cash than debt, €5.7M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 3, 2026