Booking Holdings (BKNG34) Fair Value & Analysis
Consumer Cyclical · BR · Market cap R$721B
Fair value as of: Jul 18, 2026
From 24 valuation models · updated 4 days ago
Share price +1.6% over the past month.
Price vs Fair Value (12 months)
12‑month range R$4.38 – R$955,737 · fair‑value band R$0.6200 – R$1.03 · the R$5.18 price screens above the R$0.8200 fair value. As of Jul 18, 2026.
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Booking Holdings (BKNG34) currently trades at R$5.18, while our model-based Fair Value estimate is R$0.8200, implying the stock looks roughly 84.2% overvalued today. We read business quality at 68/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Booking Holdings generated revenue of R$27.7B at a net margin of 22.2%. Revenue grew 16.2% year over year. It earns a return on equity of 225.7%. Net debt stands at R$1.5B. Fundamentals as of Jul 18, 2026
Our scenario range runs from R$0.6200 (bear case) to R$1.03 (bull case); at R$5.18, the current price sits above that range. For context, the median of 10 Consumer Cyclical peers we cover trades at -34% fair-value upside, at -84%, BKNG34 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 18, 2026. TTM = trailing twelve months.
About the company
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Booking Holdings reported revenue of R$26.9B in FY2025 versus R$11.0B in FY2021, a compound +25.2%/yr. Reported net income was R$5.4B in FY2025, compounding +46.8%/yr from FY2021.
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Recent news
- Agoda Reports Rising Interest in Solo Travel Among South Korean Travelers
- Agoda Marks 11th Tech Camp Day with Agentic AI Focus
- Here's Why Booking Holdings (BKNG) Fell More Than Broader Market
- 2 S&P 500 Stocks on Our Watchlist and 1 Facing Headwinds
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Airbnb, Inc ABNB | $129.10 | $85.66 | -34% |
| Royal Caribbean Cruises Ltd RCL | $268.73 | $140.14 | -48% |
| Viking Holdings VIK | $103.05 | $61.24 | -41% |
| Carnival Corporation C1CL34 | R$156.64 | R$39.66 | -75% |
| Expedia Group EXGR34 | R$589.26 | R$420.55 | -29% |
| Trip.com Group TCOM | $45.50 | $88.51 | +95% |
| Norwegian Cruise Line Holdings N1CL34 | R$91.20 | R$73.84 | -19% |
| Tongcheng Travel Holdings TNGCF | $2.80 | $3.28 | +17% |
| Global Business Travel Group GBTG | $9.34 | $2.61 | -72% |
| Travel + Leisure Co TNL | $74.70 | $20.79 | -72% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.