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The Character Group (CCT) Fair Value & Analysis

Consumer Cyclical · GB · Market cap 48.1M GBX

Pricep2.80
Fair Valuep5.18
Upside+85.0%
Quality95/100
Evidence: High Range p4.06 – p6.31

Fair value as of: Jun 25, 2026

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Analysis

The Character Group (CCT) currently trades at p2.80, while our model-based Fair Value estimate is p5.18 — implying the stock looks roughly 85.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

The Character Group plc, a holding company, designs, develops, manufactures, and distributes toys, games, and giftware products in the United Kingdom, Scandinavia, the Far East, and internationally. The company also imports and distributes gifts; and invests in properties. It serves pre-school, boys, girls and activity and crafts sectors. The Character Group plc was founded in 1991 and is headquartered in New Malden, the United Kingdom.

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Frequently asked questions

Is The Character Group (CCT) undervalued?
As of Jun 25, 2026, our model estimates a fair value of p5.18 versus a price of p2.80 — about +85% (undervalued). Model-based estimate, not financial advice.
What is the fair value of CCT?
Our 21-model fair value for The Character Group is p5.18 (as of Jun 25, 2026), built from audited fundamentals. The current price is p2.80.
What is the quality score of CCT?
The Character Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.