Cardlytics Inc (CDLX) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Cardlytics Inc $4.71, price $3.44, upside +36.9%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Cardlytics Inc for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $3.44 – $1,329 · fair‑value band $4.71 – $14.59 · the $3.44 price screens below the $4.71 fair value. Dashed = 300-day average. As of Sep 23, 2026.
Follow Cardlytics in your weekly email
Every Wednesday you see whether Cardlytics is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom.
Show more
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. The company provides Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data from merchant data partners, including product-level purchase data to enable marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. Cardlytics, Inc. was incorporated in 2008 and is headquartered in Atlanta, Georgia.
Stock analysis
Cardlytics Inc (CDLX) currently trades at $3.44, while our model-based Fair Value estimate is $4.71, implying the stock looks roughly 27.0% undervalued today.
Show more
Valuation
How firm this estimate is: it rests on 6 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: $4.71 (bear) to $14.59 (bull), the price of $3.44 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 40/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Cardlytics Inc reported revenue of $233M in FY2025 versus $267M in FY2021, a compound −3.3%/yr. Reported net income was −$103M in FY2025.
Key figures
Market cap $30.2M · P/S ratio 0.14 · EPS (TTM) $−20.00 · Net margin −44.4% · Return on equity −356% · Return on assets (EBIT) −33.2% · Operating margin −24.1% · Revenue (TTM) $211M.
What moves the price
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 37%, CDLX screens cheaper than that median.
Fair Value models
Bear $4.71Fair Value $4.71Bull $14.59
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.34/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−16.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.5%
Start year 2020 (pandemic). Over 10 years: +11.6% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.6%
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−28.9% (2020) → −20.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−3.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +8.6% a year for the price and −6.1% for the forecasts.
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Beats the industry median on 3/8 measures
Overall it trails its industry peers.
Valuation
Quality Score40 · Bottom 25%
Fair Value upside+32% · Above median
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets−8% · Bottom 25%
Net margin (TTM)−45% · Bottom 25%
Operating margin (TTM)−24% · Bottom 25%
Growth and dividend
Revenue growth−39% · Bottom 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (TTM)0.14× · Cheapest 25%
P/FCF3.4× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)75· sector 28
FUTURE (revenue growth)0· sector 11
PAST (return on equity)0· sector 8
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 59
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Cardlytics Inc Fair Value". https://www.fairvalue-calculator.com/stock/CDLX
Frequently asked questions
Is Cardlytics Inc (CDLX) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $4.71 versus a price of $3.44, about +37% upside (undervalued).
What is the fair value of CDLX?
Our model-based fair value for Cardlytics Inc is $4.71 (as of Sep 23, 2026), built from audited fundamentals. The current price: $3.44.
What is the quality score of CDLX?
Cardlytics Inc has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Cardlytics Inc (CDLX)?
Our model-based price target is the fair value of $4.71 (as of Sep 23, 2026) from 5 valuation models. Cautious scenario $4.71, optimistic scenario $14.59. It is a calculation from audited fundamentals, not an analyst target.
What is the Cardlytics Inc stock forecast for 2026?
Our models put fair value at $4.71, about +37% upside versus a price of $3.44 (undervalued). Cautious scenario $4.71, optimistic scenario $14.59. The calculation is refreshed regularly with new filings.
What is the revenue of Cardlytics Inc (CDLX)?
Cardlytics Inc reported trailing-twelve-month revenue of about $211M (latest available figure, as of Sep 23, 2026).
What growth is priced into Cardlytics Inc (CDLX)?
For today's price to be fair in a discounted-cash-flow model, Cardlytics Inc would have to grow free cash flow by +11.2 % per year for five years (discount rate 8.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.5 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of CDLX use?
Our models discount Cardlytics Inc at 8.7 %: a base by market capitalisation (nano), damped by beta 0.58, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Cardlytics Inc that is +11.2 % per year a year over ten years, using the same discount rate (8.7 %) and the same formula as our fair value.
How much growth has Cardlytics Inc (CDLX) delivered so far?
Over the past 5 years revenue at Cardlytics Inc grew +4.5 % a year. The price currently implies +11.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Cardlytics Inc (CDLX) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Cardlytics Inc (+11.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Cardlytics Inc (CDLX)?
The free-cash-flow yield on the price is 48.22 %: that much free cash flow Cardlytics Inc produces per unit of market value. When it exceeds the discount rate of our models (8.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Cardlytics Inc (CDLX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Cardlytics Inc it is $4.71 per share (as of Sep 23, 2026), against a price of $3.44. It is the blended result of 5 valuation models (cash flow, earnings, asset, dividend).
Is Cardlytics Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, CDLX trades below its calculated fair value: price $3.44, fair value $4.71, a gap of about +37% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CDLX?
No. The price is what the market pays today ($3.44); the fair value is what the company's own numbers justify ($4.71). For Cardlytics Inc the two are $1.27 per share apart. That gap is exactly why we show both numbers side by side.
How much is Cardlytics Inc worth?
The market values Cardlytics Inc at about $30.2M (market capitalisation, as of Sep 23, 2026). Per share that is $3.44; our models calculate a fair value of $4.71 per share.
What do the bullish and bearish scenarios say about CDLX?
Our models span a range for Cardlytics Inc: cautious scenario $4.71, base $4.71, optimistic $14.59 per share (as of Sep 23, 2026, price $3.44). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Cardlytics Inc (CDLX)?
Balance-sheet figures for Cardlytics Inc (as of Sep 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
Which stocks are comparable to Cardlytics Inc?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Cardlytics Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $3.44, calculated fair value $4.71 (+37%), Quality Score 40/100, from 5 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CDLX calculated?
We run Cardlytics Inc through 5 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $4.71, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Cardlytics Inc currently trades 37 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Cardlytics Inc (CDLX)?
The closing price on Sep 23, 2026 was $3.44. Our model-based fair value is $4.71, about +37% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Cardlytics Inc right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($4.71). The market is more pessimistic than our downside scenario. The model range is unusually wide ($4.71 to $14.59). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Cardlytics Inc
How large is the market capitalisation of Cardlytics Inc (CDLX)?
The market capitalisation of Cardlytics Inc is $30.2M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Cardlytics Inc (CDLX)?
The price-to-sales ratio of Cardlytics Inc is 0.14 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Cardlytics Inc (CDLX)?
Earnings per share at Cardlytics Inc are $−20.00. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Cardlytics Inc (CDLX)?
The net margin of Cardlytics Inc is −44.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Cardlytics Inc (CDLX)?
The return on equity (ROE) of Cardlytics Inc is −356% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Cardlytics Inc (CDLX)?
On an EBIT basis the return on assets of Cardlytics Inc is −33.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Cardlytics Inc (CDLX)?
The operating margin of Cardlytics Inc is −24.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Cardlytics Inc (CDLX)?
Revenue at Cardlytics Inc is growing −39.2% versus a year earlier (3y avg −7.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Cardlytics Inc (CDLX)?
Earnings per share at Cardlytics Inc are growing −56.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Cardlytics Inc (CDLX) carry?
The net debt of Cardlytics Inc is $167M (fiscal year 2025, ≈ 18.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Cardlytics Inc in the live analysis
One click puts Cardlytics Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Thin data
Sep 23, 2026