Cello World Limited (CELLO) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Cello World Limited stock ₹152, price ₹365, that is 58.3% below the price, quality 44 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Cello World Limited
CELLO · NSEOur calculation puts a fair price 58% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
36‑month range ₹320.30 – ₹981.90 · fair‑value band ₹99.95 – ₹271.53 · the ₹365.20 price screens above the ₹152.43 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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Company profile
Cello World Limited manufactures and sells consumer houseware and glassware products in India and internationally.
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The company offers vacuum-insulated steel products, including flasks, bottles, sports bottles, kids' bottles, mugs, tiffins, soup and food jars, serving pots, and beverage dispensers, as well as hot pots, lunch packs, water jugs, single-walled steel bottles, and containers.
It also provides opalware; and glassware, such as tumblers, hot drinks, storage containers, and mixing bowls.
In addition, the company offers copper, including bottles, kalash matkas, glasses, coasters, and jars; insulated ware, such as water bottles, water jugs, hot pots, lunch carriers, tuff jugs, flasks, and chillers; and plastic houseware comprising storage containers, fridge bottles, dinner sets, plates, bowls, dry fruit sets, trays, bathroom sets, stools, and laundry baskets.
Further, the company provides melamine; and kitchen appliances, such as mixer grinders, blenders, juicers, choppers, food processors, induction cookers, electric kettles, sandwich makers, toasters, OTG, and irons; and non-stick cookware, stainless steel, cast iron, and pressure cookers.
Additionally, it offers moulded furniture including basic chairs, premium chairs, cafeteria chairs, center tables, dining tables, kids' tables, storage solutions; air coolers, such as desert, window, and personal air coolers; cleaning aids, including floors, sinks, ceilings, brushes, cleaning gloves, hand sanitizers, masks, and dustbins; waste management; pallets; extrusion sheets; tools and dies; and unomax writing, such as liquid ballpoint, gel, roller, fountain, metal ballpoint, metal roller, mechanical pencils, highlighters, markers, and gift sets.
The company also sells its products online. Cello World Limited was founded in 1958 and is based in Goregaon, India.
Stock analysis
Cello World Limited (CELLO) currently trades at ₹365.20, while our model-based Fair Value estimate is ₹152.43, 58% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of ₹286.44 per share, and 2 of the 26 models we run sit above the ₹365.20 price.
Bear case: the Dividend Discount group reads lowest at ₹19.73, and 24 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: ₹99.95 (bear) to ₹271.53 (bull), the price of ₹365.20 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Cello World Limited reported revenue of ₹23.2B in FY2026 versus ₹13.5B in FY2022, a compound +14.5%/yr. Reported net income was ₹3.3B in FY2026, compounding +12.9%/yr from FY2022.
Key figures
Market cap ₹82.5B (≈ $878M) Small · P/E ratio 26.1 · P/S ratio 3.55 · EPS (TTM) ₹14.00 · Dividend yield 0.4% · Net margin 14.0% · Return on equity 13.0% · Return on assets (EBIT) 27.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 61 out of 100 (low confidence).
What moves the price
The share trades about 42% below its 52-week high and 14% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at −58%, CELLO screens richer than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
CELLO screens overvalued: fair value 58% below the price. Compare with Midea Group →
Compare Cello World Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 308 stocks
Valuation Multiplesvs Furnishings, Fixtures & Appliances median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- PEG ratio by industry
- Revenue growth by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Indian Stocks
- Valuation of the India market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Gree Electric Appliances, Inc 000651 | ¥39.10 | ¥97.62 | +150% | vs CELLO |
| Haier Smart Home Co 600690 | ¥21.47 | ¥45.72 | +113% | vs CELLO |
| Midea Group 000333 | ¥88.53 | ¥129.20 | +46% | vs CELLO |
| De'Longhi S.p.A DLG | €46.34 | €41.46 | −11% | vs CELLO |
| COWAY Co 021240 | 99,600 KRW | 80,201 KRW | −19% | vs CELLO |
| Mohawk Industries, Inc MHK | $151.73 | $114.64 | −24% | vs CELLO |
| King Slide Works Co 2059 | 8,565 TWD | 4,427 TWD | −48% | vs CELLO |
| Somnigroup International Inc SGI | $62.78 | $29.05 | −54% | vs CELLO |
| SharkNinja, Inc SN | $226.50 | $101.56 | −55% | vs CELLO |
| Guangdong Songfa Ceramics Co 603268 | ¥151.12 | ¥31.45 | −79% | vs CELLO |
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Key figures of Cello World Limited
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