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Cello World Limited (CELLO) fair value: what the stock is really worth

As of Sep 25, 2026: fair value of Cello World Limited ₹156, price ₹339, upside -54.0%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Cyclical · IN · ISIN INE0LMW01024

CW Broad data Sep 27, 2026

Cello World Limited

CELLO · NSE

Weakest SetupStrongly overvalued and low quality.

!Fair value ₹155.64 · Strongly overvalued (−54.0%)
!Quality 44/100
!Expensive Growth (revenue 5y +17.3 %/yr)
✓Solidly profitable · 13.9% net margin (TTM)
✓Low debt · generates free cash flow
✓0.4% dividend yield · Well covered
!Mixed vs. peers (6/14)
!Moderate moat 61/100
!Weak on dividend: 9 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

₹981.90 ₹320.30 Fair Value ₹155.64 Nov 2023 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

35‑month range ₹320.30 – ₹981.90 · fair‑value band ₹102.06 – ₹277.25 · the ₹338.50 price screens above the ₹155.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

Cello World Limited manufactures and sells consumer houseware and glassware products in India and internationally.

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Cello World Limited manufactures and sells consumer houseware and glassware products in India and internationally. The company offers vacuum-insulated steel products, including flasks, bottles, sports bottles, kids' bottles, mugs, tiffins, soup and food jars, serving pots, and beverage dispensers, as well as hot pots, lunch packs, water jugs, single-walled steel bottles, and containers. It also provides opalware; and glassware, such as tumblers, hot drinks, storage containers, and mixing bowls. In addition, the company offers copper, including bottles, kalash matkas, glasses, coasters, and jars; insulated ware, such as water bottles, water jugs, hot pots, lunch carriers, tuff jugs, flasks, and chillers; and plastic houseware comprising storage containers, fridge bottles, dinner sets, plates, bowls, dry fruit sets, trays, bathroom sets, stools, and laundry baskets. Further, the company provides melamine; and kitchen appliances, such as mixer grinders, blenders, juicers, choppers, food processors, induction cookers, electric kettles, sandwich makers, toasters, OTG, and irons; and non-stick cookware, stainless steel, cast iron, and pressure cookers. Additionally, it offers moulded furniture including basic chairs, premium chairs, cafeteria chairs, center tables, dining tables, kids' tables, storage solutions; air coolers, such as desert, window, and personal air coolers; cleaning aids, including floors, sinks, ceilings, brushes, cleaning gloves, hand sanitizers, masks, and dustbins; waste management; pallets; extrusion sheets; tools and dies; and unomax writing, such as liquid ballpoint, gel, roller, fountain, metal ballpoint, metal roller, mechanical pencils, highlighters, markers, and gift sets. The company also sells its products online. Cello World Limited was founded in 1958 and is based in Goregaon, India.

Stock analysis

Cello World Limited (CELLO) currently trades at ₹338.50, while our model-based Fair Value estimate is ₹155.64, implying the stock looks roughly 117.5% overvalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of ₹289.27 per share, and 1 of the 26 models we run sit above the ₹338.50 price.

Bear case: the Dividend Discount group reads lowest at ₹22.32, and 25 of the 26 models stay below the price. Evidence for this calculation is high.

Scenario range: ₹102.06 (bear) to ₹277.25 (bull), the price of ₹338.50 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Cello World Limited reported revenue of ₹23.2B in FY2026 versus ₹13.5B in FY2022, a compound +14.5%/yr. Reported net income was ₹3.3B in FY2026, compounding +12.9%/yr from FY2022.

Key figures

Market cap ₹83.7B (≈ $874M) · P/E ratio 23.0 · P/S ratio 3.28 · EPS (TTM) ₹14.71 · Dividend yield 0.4% · Net margin 14.3% · Return on equity 13.0% · Return on assets (EBIT) 27.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (low confidence).

What moves the price

The share trades about 49% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 29% fair-value upside, at −54%, CELLO screens richer than that median.

Fair Value models

Bear ₹102.06 Fair Value ₹155.64 Bull ₹277.25
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 6 months old). Earnings retained since then (₹6.50 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF ₹29.38 ₹44.90 ₹68.53 80
Growth DCF ₹29.03 ₹42.69 ₹62.24 78
Residual Income ₹107.52 ₹121.02 ₹163.02 76
All 26 models by family
DCF Models
FCF DCF ₹29.38 ₹44.90 ₹68.53 80
Owner Earnings ₹96.97 ₹156.95 ₹248.26 75
5Y Revenue Exit ₹68.66 ₹127.17 ₹208.24 70
5Y EBITDA Exit ₹124.30 ₹241.34 ₹390.58 73
5Y P/E Exit ₹156.06 ₹306.51 ₹480.74 69
10Y Revenue Exit ₹50.31 ₹97.56 ₹172.40 64
10Y EBITDA Exit ₹86.51 ₹173.80 ₹311.20 65
10Y P/E Exit ₹105.73 ₹217.32 ₹379.83 61
Earnings-Based
Graham-Dodd ₹102.06 ₹467.83 ₹642.10 64
Lynch FV ₹122.81 ₹175.44 ₹228.08 61
PEG = 1.0 ₹122.81 ₹175.44 ₹228.08 57
EPV ₹109.16 ₹123.25 ₹135.00 74
Dividend Discount
Gordon GGM ₹13.56 ₹24.43 ₹33.63 68
DDM Multi-Stage ₹13.56 ₹22.32 ₹26.10 67
Multiples
P/E Multiple ₹247.63 ₹330.18 ₹412.72 63
P/S Multiple ₹94.68 ₹126.24 ₹157.80 58
P/B Multiple ₹191.35 ₹255.14 ₹318.92 55
EV/EBIT ₹246.35 ₹326.54 ₹406.73 66
EV/EBITDA ₹197.83 ₹261.85 ₹325.87 67
EV/Revenue ₹94.15 ₹132.02 ₹169.90 54
Asset-Based
NCAV (Graham) ₹61.14 ₹81.93 ₹122.28 54
Growth DCF
Growth DCF ₹29.03 ₹42.69 ₹62.24 78
Rev-Margin DCF ₹68.66 ₹124.64 ₹196.39 71
Economic Profit
Residual Income ₹107.52 ₹121.02 ₹163.02 76
ROIC Compounder ₹109.16 ₹124.17 ₹151.36 72
Growth Earnings
Growth-Adj P/E ₹202.49 ₹289.27 ₹376.05 67

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Quality Score breakdown

Overall quality 44/100

Of which business quality 45 · Market factors (momentum, volatility) 33

Profitability 57
Margins and returns on capital today
Quality Growth 25
Are margins and returns improving?
Cashflow 23
Earnings quality: real cash, not paper profit
Fin. Strength 83
Balance sheet, leverage, solvency risk
Investment 20
Disciplined investing over empire-building
Low Volatility 80
Calm price path (market factor)
Momentum 20
Price trend over the last 3–12 months (market factor)
52W Momentum 3
Distance to the 52-week high (market factor)
Net Issuance 47
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+8.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.3%
Start year 2021 (pandemic)
What shareholders gained per year (last 5 years), in INR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in INR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+12.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.9%
Dividend (yield on the price)0.4%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.22% → 17%

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+57.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (India: IMF forecast 4.1% a year to 2030, 4.7% from 2016 to 2025) that is about +51.3% a year for the price and +6.0% for the forecasts.
Forecast 2027 (sales)+11.8%
Forecast 2028 (sales)+11.9%
Projected 2029 (sales)+10.7%
Projected 2030 (sales)+9.4%
Projected 2031 (sales)+8.2%

CELLO screens 117% overvalued. Compare with Midea Group →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 311 stocks

Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score 44 · Bottom 25%
Fair Value upside −54.0% · Bottom 25%
Profitability
Return on equity (TTM) 13.0% · Top 25%
Return on assets 9.9% · Top 25%
Net margin (TTM) 13.9% · Top 25%
Operating margin (TTM) 17.7% · Top 25%
Growth and dividend
Revenue growth 9.9% · Top 25%
Dividend yield (TTM) 0.4% · Bottom 25%

Valuation Multiplesvs Furnishings, Fixtures & Appliances median · lower = cheaper

P/E (TTM) 23.0× · Pricier than median
P/B 3.10× · Priciest 25%
P/S (TTM) 3.52× · Priciest 25%
P/FCF 1.8× · Pricier than median
EV/EBITDA 15.7× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 29
FUTURE (revenue growth)50 · sector 0
PAST (return on equity)52 · sector 19
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)9 · sector 62

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Frequently asked questions

Is Cello World Limited (CELLO) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of ₹155.64 versus a price of ₹338.50, about −54% upside (overvalued).
What is the fair value of CELLO?
Our model-based fair value for Cello World Limited is ₹155.64 (as of Sep 27, 2026), built from audited fundamentals. The current price: ₹338.50.
What is the quality score of CELLO?
Cello World Limited has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Cello World Limited (CELLO)?
Our model-based price target is the fair value of ₹155.64 (as of Sep 27, 2026) from 26 valuation models. Cautious scenario ₹102.06, optimistic scenario ₹277.25. It is a calculation from audited fundamentals, not an analyst target.
What is the Cello World Limited stock forecast for 2026?
Our models put fair value at ₹155.64, about −54% upside versus a price of ₹338.50 (overvalued). Cautious scenario ₹102.06, optimistic scenario ₹277.25. The calculation is refreshed regularly with new filings.
What is the revenue of Cello World Limited (CELLO)?
Cello World Limited reported trailing-twelve-month revenue of about ₹23.8B (latest available figure, as of Sep 27, 2026).
Does Cello World Limited pay a dividend?
Cello World Limited currently shows a dividend yield of about 0.44% relative to its recent price (as of Sep 27, 2026).
What growth is priced into Cello World Limited (CELLO)?
For today's price to be fair in a discounted-cash-flow model, Cello World Limited would have to grow free cash flow by +57.6 % per year for five years (discount rate 12.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +17.3 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of CELLO use?
Our models discount Cello World Limited at 12.4 %: a base by market capitalisation (small), damped by beta 0.24, country premium for India. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Cello World Limited that is +57.6 % per year a year over ten years, using the same discount rate (12.4 %) and the same formula as our fair value.
How much growth has Cello World Limited (CELLO) delivered so far?
Over the past 5 years revenue at Cello World Limited grew +17.3 % a year. The price currently implies +57.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Cello World Limited (CELLO) growing?
The median revenue growth in the sector is +2.3 % a year. That is the yardstick for the growth priced into Cello World Limited (+57.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Cello World Limited (CELLO)?
The free-cash-flow yield on the price is 0.63 %: that much free cash flow Cello World Limited produces per unit of market value. When it exceeds the discount rate of our models (12.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Cello World Limited (CELLO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Cello World Limited it is ₹155.64 per share (as of Sep 27, 2026), against a price of ₹338.50. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Cello World Limited stock overvalued or undervalued in 2026?
As of Sep 27, 2026, CELLO trades above its calculated fair value: price ₹338.50, fair value ₹155.64, a gap of about −54% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CELLO?
No. The price is what the market pays today (₹338.50); the fair value is what the company's own numbers justify (₹155.64). For Cello World Limited the two are ₹182.86 per share apart. That gap is exactly why we show both numbers side by side.
How much is Cello World Limited worth?
The market values Cello World Limited at about ₹83.7B (market capitalisation, as of Sep 27, 2026). Per share that is ₹338.50; our models calculate a fair value of ₹155.64 per share.
What do the bullish and bearish scenarios say about CELLO?
Our models span a range for Cello World Limited: cautious scenario ₹102.06, base ₹155.64, optimistic ₹277.25 per share (as of Sep 27, 2026, price ₹338.50). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CELLO?
Cello World Limited trades at a price-to-earnings ratio of 23.0 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ₹155.64 is built from several models across several years. Other multiples: P/B 3.1, P/S 3.5, EV/EBITDA 15.7.
How solid is the balance sheet of Cello World Limited (CELLO)?
Balance-sheet figures for Cello World Limited (as of Sep 27, 2026): return on equity 13.0%. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is CELLO from its 52-week high?
Cello World Limited trades at ₹338.50, about 49% below its 52-week high of ₹657.69 and 6% above the low of ₹320.30 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of ₹155.64 is for.
Which stocks are comparable to Cello World Limited?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Cello World Limited stock attractive at the current price?
The data as of Sep 27, 2026: price ₹338.50, calculated fair value ₹155.64 (−54%), Quality Score 44/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CELLO calculated?
We run Cello World Limited through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ₹155.64, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Cello World Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Cello World Limited (CELLO)?
The closing price on Sep 25, 2026 was ₹338.50. Our model-based fair value is ₹155.64, about −54% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Cello World Limited right now?
The price sits above even our optimistic bull case (₹277.25). The favourable scenario is already priced in. Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide (₹102.06 to ₹277.25). The outcome hinges heavily on assumptions, so read the point estimate with caution.

Key figures of Cello World Limited

How large is the market capitalisation of Cello World Limited (CELLO)?
The market capitalisation of Cello World Limited is ₹83.7B (≈ $874M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Cello World Limited (CELLO)?
The price-to-sales ratio of Cello World Limited is 3.28 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Cello World Limited (CELLO)?
Earnings per share at Cello World Limited are ₹14.71 (price ÷ EPS = P/E 23.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Cello World Limited (CELLO)?
The dividend yield of Cello World Limited is 0.4% (payout 10.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Cello World Limited (CELLO)?
The net margin of Cello World Limited is 14.3% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Cello World Limited (CELLO)?
The return on equity (ROE) of Cello World Limited is 13.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Cello World Limited (CELLO)?
On an EBIT basis the return on assets of Cello World Limited is 27.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Cello World Limited (CELLO)?
The operating margin of Cello World Limited is 17.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Cello World Limited (CELLO)?
Revenue at Cello World Limited is growing +9.9% versus a year earlier (3y avg +9.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Cello World Limited (CELLO)?
Earnings per share at Cello World Limited are growing −0.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Cello World Limited (CELLO) hold?
Cello World Limited holds more cash than debt, ₹897M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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