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COG Financial Services Limited (COG) Fair Value & Analysis

Financial Services · AU · Market cap A$309M

CF COG Financial Services Limited COG · AU
PriceA$1.40
Fair ValueA$1.00
Upside-28.6%
Quality48/100
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Mixed Growth
Thin margins · 5.3% net margin
Moderate debt · generates free cash flow
4.55% dividend yield
Mixed vs. peers (6/14)
Moderate moat 53/100
Evidence: Medium Range A$0.7500 – A$1.25 Share as image

Fair value as of: Jul 18, 2026

From 26 valuation models · updated 20 days ago

Share price −2.4% over the past month.

Below-average quality, and screening another 29% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (A$1.25). The favourable scenario is already priced in.
  • Solid but not exceptional quality (48/100) and above fair value, neither a clear bargain nor a standout compounder.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

A$2.36 A$0.7987 Fair Value A$1.00 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

60‑month range A$0.7987 – A$2.36 · fair‑value band A$0.7500 – A$1.25 · the A$1.40 price screens above the A$1.00 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.

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Analysis

COG Financial Services Limited (COG) currently trades at A$1.40, while our model-based Fair Value estimate is A$1.00, implying the stock looks roughly 28.6% overvalued today. We read business quality at 48/100 (below-average quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, COG Financial Services Limited generated revenue of A$383M at a net margin of 5.3%. Revenue grew 8.6% year over year. It earns a return on equity of 15.4%. Net debt stands at A$227M. Fundamentals as of Jul 18, 2026

Our scenario range runs from A$0.7500 (bear case) to A$1.25 (bull case); at A$1.40, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 42% below its 52-week high and 23% above its 52-week low, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at 11% fair-value upside, at -29%, COG screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF A$2.78 A$4.78 A$7.92 80
Residual Income A$0.6300 A$0.7100 A$1.01 76
Rev-Margin DCF A$3.55 A$6.45 A$12.52 74
All 26 models by family
DCF Models
FCF DCF A$2.97 A$4.31 A$8.34 38
Owner Earnings A$2.02 A$4.15 A$8.10 31
5Y Revenue Exit A$3.21 A$5.65 A$10.77 39
5Y EBITDA Exit A$4.22 A$7.70 A$14.53 41
5Y P/E Exit A$1.89 A$3.66 A$5.98 38
10Y Revenue Exit A$3.03 A$6.79 A$9.24 36
10Y EBITDA Exit A$3.82 A$8.78 A$17.54 37
10Y P/E Exit A$2.26 A$4.19 A$7.17 35
Earnings-Based
Graham-Dodd A$0.6000 A$4.17 A$5.86 54
Lynch FV A$2.16 A$3.08 A$4.01 50
PEG = 1.0 A$2.16 A$3.08 A$4.01 46
EPV A$2.79 A$3.17 A$3.48 59
Dividend Discount
Gordon GGM A$0.5400 A$0.9600 A$1.33 70
DDM Multi-Stage A$0.5400 A$0.8800 A$1.03 61
Multiples
P/E Multiple A$1.32 A$1.76 A$2.20 63
P/S Multiple A$1.12 A$1.50 A$1.87 58
P/B Multiple A$1.12 A$1.50 A$1.87 55
EV/EBIT A$5.42 A$7.21 A$9.01 53
EV/EBITDA A$4.74 A$6.31 A$7.88 54
EV/Revenue A$3.05 A$4.35 A$5.64 43
Asset-Based
NCAV (Graham) A$0.3600 A$0.4800 A$0.7100 50
Growth DCF
Growth DCF A$2.78 A$4.78 A$7.92 80
Rev-Margin DCF A$3.55 A$6.45 A$12.52 74
Economic Profit
Residual Income A$0.6300 A$0.7100 A$1.01 76
ROIC Compounder A$3.39 A$4.68 A$6.20 72
Growth Earnings
Growth-Adj P/E A$2.78 A$3.97 A$5.16 68

Widest divergence: Growth DCF (A$4.78) versus Asset-Based (A$0.4800). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) A$383M
Revenue growth (YoY) +8.6%
Net margin 5.3%
Return on equity 15.4%
Free cash flow A$45.9M FY2025
P/E ratio 14.5
More key figures
Operating margin 17.4%
EPS (TTM) A$0.1000
Dividend yield 4.6%
EPS growth (YoY) +12.2%
Net debt A$227M FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 48/100

Of which business quality 56 · Market factors (momentum, volatility) 34

Profitability 44
Margins and returns on capital today
Quality Growth 56
Are margins and returns improving?
Cashflow 77
Earnings quality: real cash, not paper profit
Fin. Strength 40
Balance sheet, leverage, solvency risk
Investment 83
Disciplined investing over empire-building
Low Volatility 60
Calm price path (market factor)
Momentum 27
Price trend over the last 3–12 months (market factor)
52W Momentum 15
Distance to the 52-week high (market factor)
Net Issuance 45
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

COG Financial Services Limited, together with its subsidiaries, engages in equipment financing and broking, aggregation, insurance broking, and novated leasing activities for in Australia. The company operates through Finance Broking & Aggregation; Novated Leasing; and Asset Management & Lending segments.

Full company description

COG Financial Services Limited, together with its subsidiaries, engages in equipment financing and broking, aggregation, insurance broking, and novated leasing activities for in Australia. The company operates through Finance Broking & Aggregation; Novated Leasing; and Asset Management & Lending segments. It provides management of investment funds, as well as offers financing arrangements to commercial customers for essential business assets; and salary packaging services to government and private sector customers. The company was formerly known as Consolidated Operations Group Limited and changed its name to COG Financial Services Limited in November 2020. COG Financial Services Limited was incorporated in 2002 and is based in North Sydney, Australia.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

COG Financial Services Limited reported revenue of A$368M in FY2025 versus A$268M in FY2021, a compound +8.3%/yr. Reported net income was A$18.8M in FY2025.

Growth Quality 80/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
A$368M
Latest YoY
+1.5%
Avg. growth/yr (3Y)
+4.7%
Avg. growth/yr (5Y)
+11.2%
Avg. growth/yr (22Y)
+26.8%
Revenue +8.3%/yr
FY21 A$268M
FY22 A$321M
FY23 A$366M
FY24 A$362M
FY25 A$368M
Net income
FY21 −A$26.4M
FY22 A$19.7M
FY23 A$8.1M
FY24 A$12.9M
FY25 A$18.8M

COG screens 29% overvalued. Compare with Huatai Securities Co →

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Cite: Fair Value Calculator (2026). "COG Financial Services Limited Fair Value". https://www.fairvalue-calculator.com/stock/COG

Peer Group

Capital Markets · 424 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 49 · Below median
Fair Value upside −29% · Below median
Return on equity (TTM) 15% · Above median
Return on assets 6% · Top 25%
Net margin (TTM) 5% · Below median
Operating margin (TTM) 17% · Below median
Revenue growth 9% · Below median
Dividend yield (TTM) 4.6% · Top 25%
Debt / equity 0.93× · Higher than 75% of peers

Valuation Multiples vs Capital Markets median · lower = cheaper

P/E (TTM) 14.5× · Cheaper than median
P/B 1.44× · Pricier than median
P/S (TTM) 0.57× · Cheaper than 75% of peers
P/FCF 4.8× · Pricier than median
EV/EBITDA 2.6× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 11
FUTURE 43 · sector 91
PAST 62 · sector 31
HEALTH 53 · sector 93
DIVIDEND 91 · sector 37

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Capital Markets stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

Stock Price Fair Value vs Fair Value
Huatai Securities Co HTSC $0.2700 $0.0400 -85%
Mirae Asset Securities Co 006800 38,750 KRW 31,645 KRW -18%
Meritz Financial Group 138040 117,000 KRW 87,706 KRW -25%
Korea Investment Holdings 071050 239,000 KRW 318,825 KRW +33%
NH Investment & Securities Co 005940 31,000 KRW 37,133 KRW +20%
Samsung Securities Co 016360 107,700 KRW 126,487 KRW +17%
Motilal Oswal Financial Services Limited MOTILALOFS ₹967.00 ₹299.65 -69%
Kiwoom Securities Co 039490 322,000 KRW 358,091 KRW +11%
SSI Securities Corporation SSI 24,250 VND 28,021 VND +16%
Bolsas y Mercados Argentinos S.A BYMA 313.75 ARS 120.22 ARS -62%

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Frequently asked questions

Is COG Financial Services Limited (COG) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of A$1.00 versus a price of A$1.40, about −29% (overvalued).
What is the fair value of COG?
Our model-based fair value for COG Financial Services Limited is A$1.00 (as of Jul 18, 2026), built from audited fundamentals. The current price is A$1.40.
What is the quality score of COG?
COG Financial Services Limited has a Quality Score of 48/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of COG Financial Services Limited (COG)?
COG Financial Services Limited reported trailing-twelve-month revenue of about A$383M (latest available figure, as of Jul 18, 2026).
What is the net profit margin of COG?
The net profit margin of COG Financial Services Limited is about 5.3%, meaning it keeps roughly 5.3% of revenue as net income. Based on the latest reported figures.
Does COG Financial Services Limited pay a dividend?
COG Financial Services Limited currently shows a dividend yield of about 4.33% relative to its recent price (as of Jul 18, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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