Cricut, Inc (CRCT) Fair Value & Analysis
Technology · US · Market cap $936M
Cricut, Inc
CRCT · US
Fair value as of: Jul 7, 2026
From 24 valuation models · updated 34 days ago
Fair value updated Jul 7, 2026, revised from $7.13 to $7.06 (−1.0%) since Jun 24, 2026. Share price +36.4% over the past month.
A strong business, screening 21% undervalued on our models.
What matters now
- Our model range runs from $5.29 (bear) to $8.82 (bull), base $7.06. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 88/100 (high quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 7, 2026.
How to read this chart
60‑month range $3.55 – $29.32 · fair‑value band $5.29 – $8.82 · the $5.84 price screens below the $7.06 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 7, 2026.
Analysis
Cricut, Inc (CRCT) currently trades at $5.84, while our model-based Fair Value estimate is $7.06, implying the stock looks roughly 20.9% undervalued today. The Quality Score stands at 88/100 (high quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Cricut, Inc generated revenue of $706M at a net margin of 10.4%. Revenue declined 1.9% year over year. It earns a return on equity of 17.3%. The balance sheet holds a net cash position of $245M. Fundamentals as of Jul 7, 2026
Our scenario range runs from $5.29 (bear case) to $8.82 (bull case); at $5.84, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 14% below its 52-week high and 56% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -67% fair-value upside, at 21%, CRCT screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models ($11.32) versus Asset-Based ($1.44). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 7, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 88 · Market factors (momentum, volatility) 64
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
Full company description
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Cricut, Inc reported revenue of $709M in FY2025 versus $1.3B in FY2021, a compound −14.2%/yr. Reported net income was $76.7M in FY2025, compounding −14.0%/yr from FY2021.
Watch CRCT: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Are Business Services Stocks Lagging Cricut (CRCT) This Year?
- Cricut, Inc. Q2 2026 Earnings Call Summary
- Cricut, Inc. (CRCT) Tops Q2 Earnings Estimates
- Goldman Sachs Keeps Sell Rating on Cricut (CRCT) While Raising Price Forecast
Peer Group
Computer Hardware · 215 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Computer Hardware median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 46/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Computer Hardware stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compal Electronics, Inc CEIR | $0.0310 | $0.0276 | -11% |
| Dell Technologies Inc DELL | $434.97 | $163.87 | -62% |
| Arista Networks, Inc ANET | $168.56 | $43.74 | -74% |
| Western Digital Corporation WDC | $513.84 | $74.05 | -86% |
| Wiwynn Corporation 6669 | 4,685 TWD | 1,559 TWD | -67% |
| Hangzhou Hikvision Digital Technology Co 002415 | ¥34.12 | ¥30.11 | -12% |
| Quanta Computer Inc 2382 | 373.50 TWD | 297.22 TWD | -20% |
| Shenzhen Longsys Electronics Co 301308 | ¥587.60 | ¥60.86 | -90% |
| Lenovo Group 0992 | HK$23.16 | HK$3.07 | -87% |
| Dawning Information Industry Co 603019 | ¥106.13 | ¥28.88 | -73% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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