Cricut Inc (CRCT) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Cricut Inc stock $10.18, price $8.78, upside +15.9%, quality 93 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $3.47 – $24.18 · fair‑value band $7.63 – $12.48 · the $8.78 price screens below the $10.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
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It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.
Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture.
The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects.
In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions.
It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018.
The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Stock analysis
Cricut Inc (CRCT) currently trades at $8.78, while our model-based Fair Value estimate is $10.18, implying the stock looks roughly 14% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $10.30 per share, and 11 of the 24 models we run sit above the $8.78 price.
Bear case: the Asset-Based group reads lowest at $1.24, and 13 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: $7.63 (bear) to $12.48 (bull), the price of $8.78 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 93/100 (high quality), in the Technology sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Cricut Inc reported revenue of $709M in FY2025 versus $1.3B in FY2021, a compound −14.2%/yr. Reported net income was $76.7M in FY2025, compounding −14.0%/yr from FY2021.
Key figures
Market cap $1.9B Small · P/E ratio 21.0 · P/S ratio 2.62 · EPS (TTM) $0.4400 · Dividend yield 3.4% · Net margin 13.4% · Return on equity 25.1% · Return on assets (EBIT) 12.9% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 72 out of 100 (low confidence).
What moves the price
The share trades about 5% below its 52-week high and 140% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −6% fair-value upside, at 16%, CRCT screens cheaper than that median.
Fair Value models
Bear$7.63Fair Value $10.18Bull$12.48
Price $8.78 · Upside +15.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.1201 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director bought shares worth $43,345, on May 13, 2026. Over the same period, 2 people sold shares worth $7.2M.
SaleArora AshishChief Executive Officer, Director, 10% owner18× since Nov 21, 2025: 1,845,676 shares, avg. $5.29$9.8MOct 23, 202610b5-1 plan
SaleRyan HarmerPrincipal Accounting Officer3× since May 28, 2026: 32,267 shares, avg. $4.90$158,140Aug 25, 2026
BuyJason MaklerDirector10,001 shares at $4.33$43,345May 13, 2026
Plus 16 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−0.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.9%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.1%
’18
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’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−7.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−11.2%
Dividend (yield on the price)3.4%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.21% → 14%
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−4.1%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −6.4% a year for the price.
News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Recurring platform revenue grows steadily while hardware sales contract, yet sparse public data leaves the business moat and durability difficult to confirm.
Main risk: Continued contraction in hardware sales risks offsetting gains from the subscription shift and pressuring overall revenue stability.
Platform revenue at Cricut keeps growing while hardware sales shrink. The company recently arranged a large new credit line for added flexibility. Our models see the stock as undervalued. Does the shift toward recurring subscriptions have enough momentum to overcome the product weakness, or will the two sides remain in tension?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Computer Hardware · 213 stocks
Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score93 · Top 25%
Fair Value upside+15.9% · Above median
Profitability
Return on equity (12 months)25.1% · Top 25%
Return on assets13.2% · Top 25%
Net margin (12 months)13.4% · Top 25%
Operating margin (12 months)18.0% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)10.7% · Below median
Dividend yield (12 months)3.4% · Above median
Balance sheet
Debt / equity0.05× · Below median
Valuation Multiplesvs Computer Hardware median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Cricut Inc Fair Value". https://www.fairvalue-calculator.com/stock/CRCT
Frequently asked questions
Is Cricut Inc (CRCT) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $10.18 versus a price of $8.78, about +16% upside (undervalued).
What is the fair value of CRCT?
Our model-based fair value for Cricut Inc is $10.18 (as of Nov 6, 2026), built from audited fundamentals. The current price: $8.78.
What is the quality score of CRCT?
Cricut Inc has a Quality Score of 93/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Cricut Inc (CRCT)?
Our model-based price target is the fair value of $10.18 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario $7.63, optimistic scenario $12.48. It is a calculation from audited fundamentals, not an analyst target.
What is the Cricut Inc stock forecast for 2026?
Our models put fair value at $10.18, about +16% upside versus a price of $8.78 (undervalued). Cautious scenario $7.63, optimistic scenario $12.48. The calculation is refreshed regularly with new filings.
What is the revenue of Cricut Inc (CRCT)?
Cricut Inc reported trailing-twelve-month revenue of about $708M (latest available figure, as of Nov 6, 2026).
Does Cricut Inc pay a dividend?
Cricut Inc currently shows a dividend yield of 3.42% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Cricut Inc (CRCT) and when is the ex-dividend date?
Cricut Inc pays a dividend of $0.3 per share a year, a dividend yield of 3.4%. The last ex-dividend date was Jul 7, 2026. The payout ratio is 68.2% of earnings. Free cash flow covers the dividend 10.60 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Cricut Inc (CRCT)?
For today's price to be fair in a discounted-cash-flow model, Cricut Inc would have to grow free cash flow by -4.1 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -5.9 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of CRCT use?
Our models discount Cricut Inc at 9.8 %: a base by market capitalisation (small), damped by beta 0.15, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Cricut Inc that is -4.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Cricut Inc (CRCT) delivered so far?
Over the past 5 years revenue at Cricut Inc grew -5.9 % a year. The price currently implies free-cash-flow growth of -4.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Cricut Inc (CRCT) growing?
The median revenue growth in the sector is +11.5 % a year. That is the yardstick for the growth priced into Cricut Inc (-4.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Cricut Inc (CRCT)?
The free-cash-flow yield on the price is 9.49 %: that much free cash flow Cricut Inc produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Cricut Inc (CRCT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Cricut Inc it is $10.18 per share (as of Nov 6, 2026), against a price of $8.78. It is the blended result of 24 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Cricut Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, CRCT trades below its calculated fair value: price $8.78, fair value $10.18, a gap of about +16% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CRCT?
No. The price is what the market pays today ($8.78); the fair value is what the company's own numbers justify ($10.18). For Cricut Inc the two are $1.40 per share apart. That gap is exactly why we show both numbers side by side.
How much is Cricut Inc worth?
The market values Cricut Inc at about $1.9B (market capitalisation, as of Nov 6, 2026). Per share that is $8.78; our models calculate a fair value of $10.18 per share.
What do the bullish and bearish scenarios say about CRCT?
Our models span a range for Cricut Inc: cautious scenario $7.63, base $10.18, optimistic $12.48 per share (as of Nov 6, 2026, price $8.78). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CRCT?
Cricut Inc trades at a price-to-earnings ratio of 21.0 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $10.18 is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings, FY2022, FY2023 ex one-offs: 23.8. Other multiples: P/B 5.4, P/S 2.6, EV/EBITDA 15.3.
How solid is the balance sheet of Cricut Inc (CRCT)?
Balance-sheet figures for Cricut Inc (as of Nov 6, 2026): return on equity 25.1%, debt of 0.05 per unit of equity. They feed the Quality Score of 93/100, which measures business quality independently of the share price.
How far is CRCT from its 52-week high?
Cricut Inc trades at $8.78, about 5% below its 52-week high of $9.25 and 140% above the low of $3.66 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $10.18 is for.
Which stocks are comparable to Cricut Inc?
From the same area (Technology) we also value Dell Technologies Inc, Arista Networks, Inc, Sandisk Corporation, Seagate Technology Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Cricut Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $8.78, calculated fair value $10.18 (+16%), Quality Score 93/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CRCT calculated?
We run Cricut Inc through 24 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $10.18 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Cricut Inc currently trades 14% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Cricut Inc (CRCT)?
The closing price on Nov 6, 2026 was $8.78. Our model-based fair value is $10.18, about +16% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Cricut Inc right now?
The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Cricut Inc
How large is the market capitalisation of Cricut Inc (CRCT)?
The market capitalisation of Cricut Inc is $1.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Cricut Inc (CRCT)?
The price-to-sales ratio of Cricut Inc is 2.62 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Cricut Inc (CRCT)?
Earnings per share at Cricut Inc are $0.4400 (price ÷ EPS = P/E 21.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Cricut Inc (CRCT)?
The dividend yield of Cricut Inc is 3.4% (payout 68.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Cricut Inc (CRCT)?
The net margin of Cricut Inc is 13.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Cricut Inc (CRCT)?
The return on equity (ROE) of Cricut Inc is 25.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Cricut Inc (CRCT)?
On an EBIT basis the return on assets of Cricut Inc is 12.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Cricut Inc (CRCT)?
The operating margin of Cricut Inc is 18.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Cricut Inc (CRCT)?
Revenue at Cricut Inc is growing +10.7% versus a year earlier (3y avg −7.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Cricut Inc (CRCT)?
Earnings per share at Cricut Inc are growing +34.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Cricut Inc (CRCT) hold?
Cricut Inc holds more cash than debt, $245M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 6, 2026