Deckers Outdoor Corporation (DECK) Fair Value & Analysis
Consumer Cyclical · US · Market cap $14.8B
Deckers Outdoor Corporation
DECK · US
Fair value as of: Jul 18, 2026
From 26 valuation models · updated 3 days ago
Share price −5.3% over the past month.
Price vs Fair Value (12 months)
12‑month range $79.54 – $123.91 · fair‑value band $96.63 – $224.75 · the $103.31 price screens below the $125.16 fair value. As of Jul 18, 2026.
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Deckers Outdoor Corporation (DECK) currently trades at $103.31, while our model-based Fair Value estimate is $125.16, implying the stock looks roughly 21.2% undervalued today. We read business quality at 70/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Deckers Outdoor Corporation generated revenue of $5.5B at a net margin of 18.7%. Revenue grew 9.6% year over year. It earns a return on equity of 40.9%. The balance sheet holds a net cash position of $1.5B. Fundamentals as of Jul 18, 2026
Our scenario range runs from $96.63 (bear case) to $224.75 (bull case); at $103.31, the current price sits within that range. The share trades about 18% below its 52-week high and 31% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -1% fair-value upside, at 21%, DECK screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 18, 2026. TTM = trailing twelve months.
About the company
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers footwear, apparel, and accessories under the UGG brand; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Deckers Outdoor Corporation reported revenue of $5.5B in FY2026 versus $3.2B in FY2022, a compound +14.7%/yr. Reported net income was $1.0B in FY2026, compounding +22.7%/yr from FY2022.
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Recent news
- Deckers (DECK) Falls More Steeply Than Broader Market: What Investors Need to Know
- Unpacking Q1 Earnings: Steven Madden (NASDAQ:SHOO) In The Context Of Other Consumer Discretionary - Footwear Stocks
- 3 Reasons to Sell DECK and 1 Stock to Buy Instead
- Deckers (DECK) Increases Despite Market Slip: Here's What You Need to Know
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.