NIKE, Inc (NIKE34) Fair Value & Analysis
Consumer Cyclical · BR · Market cap R$336B
Fair value as of: Jul 13, 2026
From 25 valuation models · updated yesterday
Fair value updated Jul 13, 2026 — revised from R$4.20 to R$4.18 (−0.5%) since Jun 24, 2026. Share price −4.5% over the past month.
Price vs Fair Value (12 months)
12‑month range R$20.70 – R$43.59 · fair‑value band R$2.89 – R$5.70 · the R$21.85 price screens above the R$4.18 fair value. As of Jul 13, 2026.
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NIKE, Inc (NIKE34) currently trades at R$21.85, while our model-based Fair Value estimate is R$4.18 — implying the stock looks roughly 80.9% overvalued today. We read business quality at 53/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, NIKE, Inc generated revenue of R$46.5B at a net margin of 4.8%. Revenue grew 0.1% year over year. It earns a return on equity of 16.0%. Net debt stands at R$502M. Fundamentals as of Jul 13, 2026
Our scenario range runs from R$2.89 (bear case) to R$5.70 (bull case); at R$21.85, the current price sits above that range. The share trades about 50% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 6% fair-value upside — at -81%, NIKE34 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 13, 2026. TTM = trailing twelve months.
About the company
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
NIKE, Inc reported revenue of R$46.3B in FY2025 versus R$44.5B in FY2021, a compound +1.0%/yr. Reported net income was R$3.2B in FY2025, compounding −13.4%/yr from FY2021.
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Recent news
- NIKE's Brand Investments: Building Growth or Hurting Margins?
- Jim Cramer Has Had Enough With Nike Inc. (NKE)
- Sportswear Global Market Research Report 2026-2031 Featuring Strategic Profiles of Nike, Adidas, ANTA Sports Goods, Lululemon Athletica, PUM
- NIKE Stock Outlook 2026 as Recovery Stays Uneven Across Markets
External third-party headlines (Yahoo Finance, Reuters and others) — not an editorial selection, not financial advice.
Similar stocks
10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| adidas AG 1ADS | €184.40 | €81.86 | -56% |
| ASICS Corporation ASCCY | $26.56 | $19.43 | -27% |
| Deckers Outdoor Corporation DECK | $105.57 | $172.88 | +64% |
| On Holding ONON | $38.00 | $18.63 | -51% |
| Zhejiang China Commodities City Group 600415 | ¥10.63 | ¥18.58 | +75% |
| Birkenstock Holding BIRK | $43.41 | $37.93 | -13% |
| Crocs, Inc CROX | $121.94 | $120.96 | -1% |
| Huali Industrial Group 300979 | ¥31.22 | ¥54.71 | +75% |
| PUMA SE PUM | €28.13 | €47.85 | +70% |
| Citizen Watch Co CHCLY | $70.95 | $75.02 | +6% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.