PT Digital Mediatama Maxima Tbk (DMMX) Fair Value & Analysis
Communication Services · ID · Market cap 1.2T IDR
Fair value as of: Jul 15, 2026
From 15 valuation models · updated 26 days ago
Fair value updated Jul 15, 2026, revised from 167.69 IDR to 161.75 IDR (−3.5%) since Jun 24, 2026. Share price +23.0% over the past month.
A solid business, but screening 18% overvalued on our models.
What matters now
- Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.
- Our model range runs from 121.32 IDR (bear) to 202.19 IDR (bull), base 161.75 IDR. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 62/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range 60.96 IDR – 3,300 IDR · fair‑value band 121.32 IDR – 202.19 IDR · the 198.00 IDR price screens above the 161.75 IDR fair value. Dashed = 300-day average. As of Jul 15, 2026.
Analysis
PT Digital Mediatama Maxima Tbk (DMMX) currently trades at 198.00 IDR, while our model-based Fair Value estimate is 161.75 IDR, implying the stock looks roughly 18.3% overvalued today. The Quality Score stands at 62/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, PT Digital Mediatama Maxima Tbk generated revenue of 578B IDR at a net margin of 10.4%. Revenue declined 60.6% year over year. It earns a return on equity of 9.0%. The balance sheet holds a net cash position of 25.5B IDR. Fundamentals as of Jul 15, 2026
Our scenario range runs from 121.32 IDR (bear case) to 202.19 IDR (bull case); at 198.00 IDR, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 57% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -18%, DMMX screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: DCF Models (457.91 IDR) versus Asset-Based (63.22 IDR). Highest evidence: ROIC Compounder (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 24
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
PT Digital Mediatama Maxima Tbk operates an integrated marketing platform in Indonesia. It provides trade marketing, hardware sales, managed services, infrastructure as a service, advertising exchange hub, digital wholesale, and content and entertainment services.
Full company description
PT Digital Mediatama Maxima Tbk operates an integrated marketing platform in Indonesia. It provides trade marketing, hardware sales, managed services, infrastructure as a service, advertising exchange hub, digital wholesale, and content and entertainment services. The company also offers smart retail solutions, such as cloud-based digital signage and last format LED Videotron, AI profiling, ESL, sound dome, AR gamification, and SME commerce platform; and consumer business solutions comprising Sruput Café, Chatfoto, Volta Indonesia, and Esport Academy ID. In addition, it also offers engagement platform solutions, including DIGIMAXads, an advertisement solution; Bumilangit Digital, an IP character licensing; and Close The Door, a creators hub solution. The company was formerly known as PT Digital Marketing Solution and changed its name to PT Digital Mediatama Maxima Tbk in January 2019. PT Digital Mediatama Maxima Tbk was founded in 2015 and is based in Jakarta Selatan, Indonesia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PT Digital Mediatama Maxima Tbk reported revenue of 694B IDR in FY2025 versus 1.2T IDR in FY2021, a compound −11.9%/yr. Reported net income was 69.1B IDR in FY2025, compounding −26.7%/yr from FY2021.
DMMX screens 18% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Magnite, Inc MGNI | $19.91 | $17.17 | -14% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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