EcoUp Oyj (ECOUP) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of EcoUp Oyj €0.39, price €1.11, upside -64.9%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range €0.9000 – €7.16 · fair‑value band €0.1800 – €0.6000 · the €1.11 price screens above the €0.3900 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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EcoUp Oyj, together with its subsidiaries, develops, manufactures, and sells construction products and raw materials in Finland, EU Countries, and internationally. The company offers thermal insulation products for new construction and renovation projects, as well as for additional insulation; air barrier products; and asphalt fiber products.
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EcoUp Oyj, together with its subsidiaries, develops, manufactures, and sells construction products and raw materials in Finland, EU Countries, and internationally. The company offers thermal insulation products for new construction and renovation projects, as well as for additional insulation; air barrier products; and asphalt fiber products. It also provides WasteX-technologies for processing demolition waste and industrial side streams, such as slag, into raw materials; material services; low-carbon end products; technology for grinding slag; and design services. EcoUp Oyj was incorporated in 1979 and is based in Oulu, Finland.
Stock analysis
EcoUp Oyj (ECOUP) currently trades at €1.11, while our model-based Fair Value estimate is €0.3900, implying the stock looks roughly 184.6% overvalued today.
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Valuation
How firm this estimate is: it rests on 2 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: €0.1800 (bear) to €0.6000 (bull), the price of €1.11 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 40/100 (below-average quality), in the Industrials sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
EcoUp Oyj reported revenue of €29.3M in FY2025 versus €31.4M in FY2021, a compound −1.7%/yr. Reported net income was −€3.0M in FY2025.
Key figures
Market cap €13.0M · P/S ratio 0.44 · EPS (TTM) €−0.3300 · Net margin −10.1% · Return on equity −18.9% · Return on assets (EBIT) −3.8% · Operating margin −1.1% · Revenue (TTM) €29.3M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 34% below its 52-week high and 23% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −18% fair-value upside, at −65%, ECOUP screens richer than that median.
Fair Value models
Bear €0.1800Fair Value €0.3900Bull €0.6000
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.10/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−4.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.3%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.1%
’19
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
8.1% (2020) → −10.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Waste Management · 168 stocks
Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score41 · Bottom 25%
Fair Value upside−65% · Bottom 25%
Profitability
Return on assets−5% · Bottom 25%
Net margin (TTM)−10% · Bottom 25%
Operating margin (TTM)−1% · Bottom 25%
Growth and dividend
Revenue growth−13% · Bottom 25%
Balance sheet
Debt / equity0.33× · Below median
Valuation Multiplesvs Waste Management median · lower = cheaper
P/B1.04× · Cheaper than median
P/S (TTM)0.51× · Cheaper than median
EV/EBITDA22.5× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 20
FUTURE (revenue growth)0· sector 20
PAST (return on equity)0· sector 26
HEALTH (low debt)84· sector 81
DIVIDEND (yield)0· sector 44
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "EcoUp Oyj Fair Value". https://www.fairvalue-calculator.com/stock/ECOUP
Frequently asked questions
Is EcoUp Oyj (ECOUP) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of €0.3900 versus a price of €1.11, about −65% upside (overvalued).
What is the fair value of ECOUP?
Our model-based fair value for EcoUp Oyj is €0.3900 (as of Sep 23, 2026), built from audited fundamentals. The current price: €1.11.
What is the quality score of ECOUP?
EcoUp Oyj has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for EcoUp Oyj (ECOUP)?
Our model-based price target is the fair value of €0.3900 (as of Sep 23, 2026) from 2 valuation models. Cautious scenario €0.1800, optimistic scenario €0.6000. It is a calculation from audited fundamentals, not an analyst target.
What is the EcoUp Oyj stock forecast for 2026?
Our models put fair value at €0.3900, about −65% upside versus a price of €1.11 (overvalued). Cautious scenario €0.1800, optimistic scenario €0.6000. The calculation is refreshed regularly with new filings.
What is the revenue of EcoUp Oyj (ECOUP)?
EcoUp Oyj reported trailing-twelve-month revenue of about €29.3M (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of EcoUp Oyj (ECOUP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For EcoUp Oyj it is €0.3900 per share (as of Sep 23, 2026), against a price of €1.11. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is EcoUp Oyj stock overvalued or undervalued in 2026?
As of Sep 23, 2026, ECOUP trades above its calculated fair value: price €1.11, fair value €0.3900, a gap of about −65% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ECOUP?
No. The price is what the market pays today (€1.11); the fair value is what the company's own numbers justify (€0.3900). For EcoUp Oyj the two are €0.7200 per share apart. That gap is exactly why we show both numbers side by side.
How much is EcoUp Oyj worth?
The market values EcoUp Oyj at about €13.0M (market capitalisation, as of Sep 23, 2026). Per share that is €1.11; our models calculate a fair value of €0.3900 per share.
What do the bullish and bearish scenarios say about ECOUP?
Our models span a range for EcoUp Oyj: cautious scenario €0.1800, base €0.3900, optimistic €0.6000 per share (as of Sep 23, 2026, price €1.11). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of EcoUp Oyj (ECOUP)?
Balance-sheet figures for EcoUp Oyj (as of Sep 23, 2026): return on equity −18.9%, debt of 0.33 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is ECOUP from its 52-week high?
EcoUp Oyj trades at €1.11, about 34% below its 52-week high of €1.67 and 23% above the low of €0.9000 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of €0.3900 is for.
Which stocks are comparable to EcoUp Oyj?
From the same area (Industrials) we also value Waste Management, Inc, Republic Services, Inc, Waste Connections, Inc, Veolia Environnement SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is EcoUp Oyj stock attractive at the current price?
The data as of Sep 23, 2026: price €1.11, calculated fair value €0.3900 (−65%), Quality Score 40/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ECOUP calculated?
We run EcoUp Oyj through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €0.3900, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. EcoUp Oyj itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of EcoUp Oyj (ECOUP)?
The closing price on Sep 24, 2026 was €1.11. Our model-based fair value is €0.3900, about −65% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with EcoUp Oyj right now?
The price sits above even our optimistic bull case (€0.6000). The favourable scenario is already priced in. Weak quality (40/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide (€0.1800 to €0.6000). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of EcoUp Oyj
How large is the market capitalisation of EcoUp Oyj (ECOUP)?
The market capitalisation of EcoUp Oyj is €13.0M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of EcoUp Oyj (ECOUP)?
The price-to-sales ratio of EcoUp Oyj is 0.44 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of EcoUp Oyj (ECOUP)?
Earnings per share at EcoUp Oyj are €−0.3300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of EcoUp Oyj (ECOUP)?
The net margin of EcoUp Oyj is −10.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of EcoUp Oyj (ECOUP)?
The return on equity (ROE) of EcoUp Oyj is −18.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of EcoUp Oyj (ECOUP)?
On an EBIT basis the return on assets of EcoUp Oyj is −3.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of EcoUp Oyj (ECOUP)?
The operating margin of EcoUp Oyj is −1.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at EcoUp Oyj (ECOUP)?
Revenue at EcoUp Oyj is growing −13.0% versus a year earlier (3y avg −6.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does EcoUp Oyj (ECOUP) generate?
The free cash flow of EcoUp Oyj is −€4.1M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does EcoUp Oyj (ECOUP) carry?
The net debt of EcoUp Oyj is €4.9M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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