AB Electrolux (publ) (ELUX-A) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of AB Electrolux (publ) SEK 10.91, price SEK 27.20, upside -59.9%, quality 35 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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AB Electrolux (publ), together with its subsidiaries, develops, manufactures, and sells household appliances.
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AB Electrolux (publ), together with its subsidiaries, develops, manufactures, and sells household appliances. The company offers a range of appliances, such as refrigerators, freezers, cookers, dishwashers, dryers, washing machines, air-conditioners, microwave ovens, vacuum cleaners, water heaters, heat pumps, and other small domestic appliances, as well as consumables and accessories. It also provides hobs, ovens, hoods, and tumble dryers. In addition, the company offers product installation, repair, and maintenance services. It provides its products under the Electrolux, AEG, and Frigidaire brand names through retailers, buying groups, independent stores, and direct to consumers. It operates in the United States, Brazil, Germany, Australia, Canada, Switzerland, the United Kingdom, Italy, France, Sweden, and internationally. AB Electrolux (publ) was founded in 1901 and is headquartered in Stockholm, Sweden.
Stock analysis
AB Electrolux (publ) (ELUX-A) currently trades at kr 27.20, while our model-based Fair Value estimate is kr 10.91, 59.9% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 64.56 per share, and 3 of the 11 models we run sit above the kr 27.20 price.
Bear case: the Asset-Based group reads lowest at kr 7.18, and 8 of the 11 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 7.86 (bear) to kr 22.98 (bull), the price of kr 27.20 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 35/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
AB Electrolux (publ) reported revenue of 131B SEK in FY2025 versus 126B SEK in FY2021, a compound +1.1%/yr. Reported net income was 878M SEK in FY2025, compounding −34.2%/yr from FY2021.
Key figures
Market cap 20.1B SEK (≈ $2.0B) · P/E ratio 19.1 · P/S ratio 0.13 · EPS (TTM) kr 1.30 · Net margin 0.7% · Return on equity −11.4% · Return on assets (EBIT) 1.0% · Operating margin −3.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 70% below its 52-week high and 20% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 3% fair-value upside, at −60%, ELUX-A screens richer than that median.
Fair Value models
Bear kr 7.86Fair Value kr 10.91Bull kr 22.98
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 0.9830 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.25/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−3.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
Start year 2020 (pandemic). Over 10 years: +0.6% a year
Revenue growth 36 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−25.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−25.4%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−25.4% vs −8.5%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 2%
News mood ⓘNews mood, the average tone of recent news (93 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 303 stocks
P/B0.23× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM)0.02× · Cheapest 25%
EV/EBITDA4.2× · Cheapest 25%
PEG1.09× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 31
FUTURE (revenue growth)5· sector 0
PAST (return on equity)0· sector 20
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 63
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is AB Electrolux (publ) (ELUX-A) overvalued or undervalued?
As of Oct 1, 2026, our model estimates a fair value of kr 10.91 versus a price of kr 27.20, about −60% upside (overvalued).
What is the fair value of ELUX-A?
Our model-based fair value for AB Electrolux (publ) is kr 10.91 (as of Oct 1, 2026), built from audited fundamentals. The current price: kr 27.20.
What is the quality score of ELUX-A?
AB Electrolux (publ) has a Quality Score of 35/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for AB Electrolux (publ) (ELUX-A)?
Our model-based price target is the fair value of kr 10.91 (as of Oct 1, 2026) from 13 valuation models. Cautious scenario kr 7.86, optimistic scenario kr 22.98. It is a calculation from audited fundamentals, not an analyst target.
What is the AB Electrolux (publ) stock forecast for 2026?
Our models put fair value at kr 10.91, about −60% upside versus a price of kr 27.20 (overvalued). Cautious scenario kr 7.86, optimistic scenario kr 22.98. The calculation is refreshed regularly with new filings.
What is the revenue of AB Electrolux (publ) (ELUX-A)?
AB Electrolux (publ) reported trailing-twelve-month revenue of about 129B SEK (latest available figure, as of Oct 1, 2026).
What is the intrinsic value of AB Electrolux (publ) (ELUX-A)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For AB Electrolux (publ) it is kr 10.91 per share (as of Oct 1, 2026), against a price of kr 27.20. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is AB Electrolux (publ) stock overvalued or undervalued in 2026?
As of Oct 1, 2026, ELUX-A trades above its calculated fair value: price kr 27.20, fair value kr 10.91, a gap of about −60% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ELUX-A?
No. The price is what the market pays today (kr 27.20); the fair value is what the company's own numbers justify (kr 10.91). For AB Electrolux (publ) the two are kr 16.29 per share apart. That gap is exactly why we show both numbers side by side.
How much is AB Electrolux (publ) worth?
The market values AB Electrolux (publ) at about 20.1B SEK (market capitalisation, as of Oct 1, 2026). Per share that is kr 27.20; our models calculate a fair value of kr 10.91 per share.
What do the bullish and bearish scenarios say about ELUX-A?
Our models span a range for AB Electrolux (publ): cautious scenario kr 7.86, base kr 10.91, optimistic kr 22.98 per share (as of Oct 1, 2026, price kr 27.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ELUX-A?
AB Electrolux (publ) trades at a price-to-earnings ratio of 19.1 (as of Oct 1, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 10.91 is built from several models across several years. Other multiples: PEG 1.1, P/B 0.2, P/S 0.0, EV/EBITDA 4.2.
What is the PEG ratio of ELUX-A?
The PEG ratio of AB Electrolux (publ) is 1.09 (P/E divided by earnings growth, as of Oct 1, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of AB Electrolux (publ) (ELUX-A)?
Balance-sheet figures for AB Electrolux (publ) (as of Oct 1, 2026): return on equity −11.4%, debt of 3.57 per unit of equity. They feed the Quality Score of 35/100, which measures business quality independently of the share price.
How far is ELUX-A from its 52-week high?
AB Electrolux (publ) trades at kr 27.20, about 70% below its 52-week high of kr 91.50 and 20% above the low of kr 22.60 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of kr 10.91 is for.
Which stocks are comparable to AB Electrolux (publ)?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is AB Electrolux (publ) stock attractive at the current price?
The data as of Oct 1, 2026: price kr 27.20, calculated fair value kr 10.91 (−60%), Quality Score 35/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ELUX-A calculated?
We run AB Electrolux (publ) through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 10.91, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. AB Electrolux (publ) itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of AB Electrolux (publ) (ELUX-A)?
The closing price on Oct 2, 2026 was kr 27.20. Our model-based fair value is kr 10.91, about −60% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with AB Electrolux (publ) right now?
The price sits above even our optimistic bull case (kr 22.98). The favourable scenario is already priced in. Weak quality (35/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide (kr 7.86 to kr 22.98). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of AB Electrolux (publ)
How large is the market capitalisation of AB Electrolux (publ) (ELUX-A)?
The market capitalisation of AB Electrolux (publ) is 20.1B SEK (≈ $2.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of AB Electrolux (publ) (ELUX-A)?
The price-to-sales ratio of AB Electrolux (publ) is 0.13 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of AB Electrolux (publ) (ELUX-A)?
Earnings per share at AB Electrolux (publ) are kr 1.30 (price ÷ EPS = P/E 19.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of AB Electrolux (publ) (ELUX-A)?
The net margin of AB Electrolux (publ) is 0.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of AB Electrolux (publ) (ELUX-A)?
The return on equity (ROE) of AB Electrolux (publ) is −11.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of AB Electrolux (publ) (ELUX-A)?
On an EBIT basis the return on assets of AB Electrolux (publ) is 1.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of AB Electrolux (publ) (ELUX-A)?
The operating margin of AB Electrolux (publ) is −3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at AB Electrolux (publ) (ELUX-A)?
Revenue at AB Electrolux (publ) is growing +0.9% versus a year earlier (3y avg −0.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at AB Electrolux (publ) (ELUX-A)?
Earnings per share at AB Electrolux (publ) are growing +204% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does AB Electrolux (publ) (ELUX-A) generate?
The free cash flow of AB Electrolux (publ) is −1.1B SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does AB Electrolux (publ) (ELUX-A) carry?
The net debt of AB Electrolux (publ) is 30.4B SEK (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 1, 2026