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FB Fair Value & Analysis

Consumer Non-Cyclicals · PH · Market cap 485B PHP

F FB FB · PSE
Price49.00 PHP
Fair Value49.03 PHP
Upside+0.1%
Quality63/100
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Mixed Growth
Thin margins · 0.0% net margin
Moderate debt
Ranks above peers (6/8)
Wide moat 74/100
Evidence: High Range 25.67 PHP – 68.33 PHP Share as image

Fair value as of: Jul 10, 2026

From 26 valuation models · updated 30 days ago

Fair value updated Jul 10, 2026, revised from 55.58 PHP to 49.03 PHP (−11.8%) since Jun 24, 2026.

A solid business, currently priced close to our fair value.

What matters now

  • The model range is unusually wide (25.67 PHP to 68.33 PHP). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
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Price vs Fair Value (5 years)

66.27 PHP 27.74 PHP Fair Value 49.03 PHP Feb 2021 Jul 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 10, 2026.

How to read this chart

60‑month range 27.74 PHP – 66.27 PHP · fair‑value band 25.67 PHP – 68.33 PHP · the 49.00 PHP price screens below the 49.03 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 10, 2026.

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Analysis

FB (FB) currently trades at 49.00 PHP, while our model-based Fair Value estimate is 49.03 PHP, implying the stock looks roughly 0.1% fairly valued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Non-Cyclicals sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

The stock trades on a trailing P/E of 39.5. Fundamentals as of Jul 10, 2026

Our scenario range runs from 25.67 PHP (bear case) to 68.33 PHP (bull case); at 49.00 PHP, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 11% below its 52-week high and 2% above its 52-week low. For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at 11% fair-value upside, at 0%, FB screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF 10.72 PHP 21.44 PHP 39.64 PHP 80
Residual Income 18.35 PHP 25.27 PHP 146.07 PHP 76
Rev-Margin DCF 27.69 PHP 53.68 PHP 84.69 PHP 74
All 26 models by family
DCF Models
FCF DCF 10.53 PHP 21.28 PHP 39.31 PHP 38
Owner Earnings 26.06 PHP 47.41 PHP 83.20 PHP 31
5Y Revenue Exit 27.69 PHP 54.47 PHP 90.06 PHP 39
5Y EBITDA Exit 34.27 PHP 67.21 PHP 107.16 PHP 41
5Y P/E Exit 24.89 PHP 49.03 PHP 75.39 PHP 38
10Y Revenue Exit 20.33 PHP 44.00 PHP 78.44 PHP 36
10Y EBITDA Exit 26.10 PHP 53.22 PHP 92.24 PHP 37
10Y P/E Exit 19.89 PHP 40.06 PHP 66.60 PHP 35
Earnings-Based
Graham-Dodd 17.70 PHP 64.50 PHP 87.03 PHP 54
Lynch FV 15.34 PHP 21.92 PHP 28.49 PHP 50
PEG = 1.0 15.34 PHP 21.92 PHP 28.49 PHP 46
EPV 37.65 PHP 45.21 PHP 51.94 PHP 59
Dividend Discount
Gordon GGM 4.82 PHP 10.52 PHP 17.70 PHP 70
DDM Multi-Stage 4.82 PHP 8.62 PHP 10.96 PHP 61
Multiples
P/E Multiple 41.00 PHP 54.67 PHP 68.33 PHP 63
P/S Multiple 33.19 PHP 44.25 PHP 55.32 PHP 58
P/B Multiple 33.19 PHP 44.25 PHP 55.32 PHP 55
EV/EBIT 63.97 PHP 87.03 PHP 110.10 PHP 53
EV/EBITDA 51.17 PHP 69.97 PHP 88.77 PHP 54
EV/Revenue 37.34 PHP 55.58 PHP 73.82 PHP 43
Asset-Based
NCAV (Graham) 5.87 PHP 7.87 PHP 11.74 PHP 50
Growth DCF
Growth DCF 10.72 PHP 21.44 PHP 39.64 PHP 80
Rev-Margin DCF 27.69 PHP 53.68 PHP 84.69 PHP 74
Economic Profit
Residual Income 18.35 PHP 25.27 PHP 146.07 PHP 76
ROIC Compounder 41.96 PHP 56.42 PHP 74.26 PHP 72
Growth Earnings
Growth-Adj P/E 28.93 PHP 41.33 PHP 53.73 PHP 68

Widest divergence: Multiples (54.67 PHP) versus Asset-Based (7.87 PHP). Highest evidence: Growth DCF (80).

Key figures & financial health

Return on equity 1,841%
P/E ratio 39.5
EPS (TTM) 2.60 PHP

Figures from reported company fundamentals · as of Jul 10, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 63/100

Of which business quality 58 · Market factors (momentum, volatility) 50

Profitability 59
Margins and returns on capital today
Quality Growth 50
Are margins and returns improving?
Cashflow 34
Earnings quality: real cash, not paper profit
Fin. Strength 65
Balance sheet, leverage, solvency risk
Investment 74
Disciplined investing over empire-building
Low Volatility 100
Calm price path (market factor)
Momentum 33
Price trend over the last 3–12 months (market factor)
52W Momentum 22
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

Revenue & earnings trend

FY2020 – FY2024 · reported fiscal years

FB reported revenue of 401B PHP in FY2024 versus 279B PHP in FY2020, a compound +9.5%/yr. Reported net income was 25.7B PHP in FY2024, compounding +19.9%/yr from FY2020.

Growth Quality 52/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2024)
401B PHP
Latest YoY
+5.5%
Avg. growth/yr (3Y)
+9.0%
Avg. growth/yr (5Y)
+5.2%
Avg. growth/yr (8Y)
+17.3%
Revenue +9.5%/yr
FY20 279B PHP
FY21 310B PHP
FY22 359B PHP
FY23 380B PHP
FY24 401B PHP
Net income +19.9%/yr
FY20 12.5B PHP
FY21 19.8B PHP
FY22 22.3B PHP
FY23 23.1B PHP
FY24 25.7B PHP

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Cite: Fair Value Calculator (2026). "FB Fair Value". https://www.fairvalue-calculator.com/stock/FB

Peer Group

Food & Tobacco · 20 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 63 · Top 25%
Fair Value upside +0% · Above median
Return on assets 0% · Top 25%
Net margin (TTM) 0% · Top 25%
Operating margin (TTM) 0% · Above median
Revenue growth 0% · Above median
Debt / equity 0.58× · Higher than 75% of peers

Valuation Multiples vs Food & Tobacco median · lower = cheaper

P/E (TTM) 39.5× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 33 · sector 30
FUTURE 0 · sector 0
PAST 0 · sector 0
HEALTH 71 · sector 93
DIVIDEND 0 · sector 0

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Tobacco

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Food & Tobacco stocks, each showing price versus our Fair Value estimate (as of Jul 10, 2026).

Stock Price Fair Value vs Fair Value
URC URC 61.20 PHP 47.86 PHP -22%
CNPF CNPF 32.50 PHP 64.84 PHP +100%
540743 540743 ₹556.65 ₹616.73 +11%
DNL DNL 3.64 PHP 3.43 PHP -6%
RFM RFM 5.41 PHP 8.87 PHP +64%
AXLM AXLM 2.70 PHP 2.89 PHP +7%
EASY BIO,Inc. 353810 6,120 KRW 17,633 KRW +188%
Helixmith Co 084990 3,315 KRW 823.10 KRW -75%
LFM LFM 26.60 PHP 7.12 PHP -73%
MSC Co 009780 6,020 KRW 22,224 KRW +269%

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Frequently asked questions

Is FB overvalued or undervalued?
As of Jul 10, 2026, our model estimates a fair value of 49.03 PHP versus a price of 49.00 PHP, about +0% (fairly valued).
What is the fair value of FB?
Our model-based fair value for FB is 49.03 PHP (as of Jul 10, 2026), built from audited fundamentals. The current price is 49.00 PHP.
What is the quality score of FB?
FB has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the net profit margin of FB?
The net profit margin of FB is about 0.0%, meaning it keeps roughly 0.0% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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