MSC Co (009780) Fair Value & Analysis
Consumer Non-Cyclicals · KR · Market cap 107B KRW
Fair value as of: Jul 22, 2026
From 23 valuation models · updated 18 days ago
Share price +4.7% over the past month.
A solid business, screening 253% undervalued on our models.
What matters now
- The price is below even our cautious bear case (16,626 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 4,536 KRW – 12,287 KRW · fair‑value band 16,626 KRW – 27,780 KRW · the 6,290 KRW price screens below the 22,224 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
MSC Co (009780) currently trades at 6,290 KRW, while our model-based Fair Value estimate is 22,224 KRW, implying the stock looks roughly 253.3% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Consumer Non-Cyclicals sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, MSC Co generated revenue of 192B KRW at a net margin of 8.8%. Revenue grew 38.7% year over year. Net debt stands at 3.4B KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 16,626 KRW (bear case) to 27,780 KRW (bull case); at 6,290 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 52% below its 52-week high and 8% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at 7% fair-value upside, at 253%, 009780 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 23 models by family
Widest divergence: Multiples (22,224 KRW) versus Asset-Based (7,203 KRW). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 26
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
MSC Co., Ltd., together with its subsidiaries, engages in the research and development, production, marketing, and sale of various food additives in South Korea.
Full company description
MSC Co., Ltd., together with its subsidiaries, engages in the research and development, production, marketing, and sale of various food additives in South Korea. Its product portfolio includes carrageenan, a polysaccharide that is used in food systems, pharmaceuticals, cosmetics, and other applications; agar-agar, a non-digestible polysaccharide for making jellies, cookies, tissue culture, and bacteriological cultivation bases; natural food colors; concentrated juices produced from fruits and vegetables; and extracts from various cereals and herbal medicine materials, as well as others. The company also offers polyethylene telephthalate bottling and spout-pouch filling lines for filling various beverages; seasonings produced from cereals, fisheries, and vegetables; and natural, mixed, and coated spices, as well as herbs, oils, and oleoresins. In addition, it provides flavors for use in soft drinks, frozen desserts, confectionaries, coffee, meat and poultry products, and seafood products; functional food ingredients; and sauces, as well as offers fertilizers. The company also exports its products. The company was formerly known as Myeong Shin Chemical Ind. Co., Ltd. and changed its name to MSC Co., Ltd. in December 1997. MSC Co., Ltd. was founded in 1974 and is headquartered in Yangsan, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
MSC Co reported revenue of 198B KRW in FY2025 versus 162B KRW in FY2021, a compound +5.1%/yr. Reported net income was 23.0B KRW in FY2025, compounding +10.6%/yr from FY2021.
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Peer Group
Food & Tobacco · 20 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Food & Tobacco stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| FB FB | 49.00 PHP | 49.03 PHP | +0% |
| URC URC | 61.20 PHP | 47.86 PHP | -22% |
| CNPF CNPF | 32.50 PHP | 64.84 PHP | +100% |
| 540743 540743 | ₹556.65 | ₹616.73 | +11% |
| DNL DNL | 3.64 PHP | 3.43 PHP | -6% |
| RFM RFM | 5.41 PHP | 8.87 PHP | +64% |
| AXLM AXLM | 2.70 PHP | 2.89 PHP | +7% |
| EASY BIO,Inc. 353810 | 6,120 KRW | 17,633 KRW | +188% |
| Helixmith Co 084990 | 3,315 KRW | 823.10 KRW | -75% |
| LFM LFM | 26.60 PHP | 7.12 PHP | -73% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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