RFM Fair Value & Analysis
Consumer Non-Cyclicals · PH · Market cap 15.5B PHP
Fair value as of: Jul 10, 2026
From 26 valuation models · updated 30 days ago
Fair value updated Jul 10, 2026, revised from 8.81 PHP to 8.87 PHP (+0.7%) since Jun 25, 2026. Share price +0.1% over the past month.
A solid business, screening 64% undervalued on our models.
What matters now
- The price is below even our cautious bear case (6.65 PHP). The market is more pessimistic than our downside scenario.
- Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 10, 2026.
How to read this chart
60‑month range 2.21 PHP – 5.62 PHP · fair‑value band 6.65 PHP – 11.09 PHP · the 5.41 PHP price screens below the 8.87 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 10, 2026.
Analysis
RFM (RFM) currently trades at 5.41 PHP, while our model-based Fair Value estimate is 8.87 PHP, implying the stock looks roughly 64.0% undervalued today. The Quality Score stands at 69/100 (solid quality), in the Consumer Non-Cyclicals sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
The stock trades on a trailing P/E of 12.5. Fundamentals as of Jul 10, 2026
Our scenario range runs from 6.65 PHP (bear case) to 11.09 PHP (bull case); at 5.41 PHP, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 4% below its 52-week high and 46% above its 52-week low. For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at 7% fair-value upside, at 64%, RFM screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (13.04 PHP) versus Asset-Based (3.46 PHP). Highest evidence: Residual Income (76).
Quality Score breakdown
Of which business quality 68 · Market factors (momentum, volatility) 80
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
RFM reported revenue of 21.7B PHP in FY2024 versus 15.7B PHP in FY2020, a compound +8.5%/yr. Reported net income was 1.4B PHP in FY2024, compounding +2.6%/yr from FY2020.
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Peer Group
Food & Tobacco · 20 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Food & Tobacco median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Food & Tobacco stocks, each showing price versus our Fair Value estimate (as of Jul 10, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| FB FB | 49.00 PHP | 49.03 PHP | +0% |
| URC URC | 61.20 PHP | 47.86 PHP | -22% |
| CNPF CNPF | 32.50 PHP | 64.84 PHP | +100% |
| 540743 540743 | ₹556.65 | ₹616.73 | +11% |
| DNL DNL | 3.64 PHP | 3.43 PHP | -6% |
| AXLM AXLM | 2.70 PHP | 2.89 PHP | +7% |
| EASY BIO,Inc. 353810 | 6,120 KRW | 17,633 KRW | +188% |
| Helixmith Co 084990 | 3,315 KRW | 823.10 KRW | -75% |
| LFM LFM | 26.60 PHP | 7.12 PHP | -73% |
| MSC Co 009780 | 6,020 KRW | 22,224 KRW | +269% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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