Franklin Covey Co (FC) Fair Value & Analysis
Consumer Defensive · US · Market cap $235M
Franklin Covey Co
FC · US
Fair value as of: Aug 17, 2026
From 23 valuation models · updated today
Share price +0.4% over the past month.
A solid business, but screening 72% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($7.13). The favourable scenario is already priced in.
- Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 17, 2026.
How to read this chart
60‑month range $11.54 – $53.83 · fair‑value band $4.28 – $7.13 · the $20.25 price screens above the $5.70 fair value. Dashed = 300-day average. As of Aug 17, 2026.
Analysis
Franklin Covey Co (FC) currently trades at $20.25, while our model-based Fair Value estimate is $5.70, implying the stock looks roughly 71.9% overvalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Franklin Covey Co generated revenue of $263M at a net margin of 0.8%. Revenue grew 1.0% year over year. It earns a return on equity of 4.0%. The balance sheet holds a net cash position of $23.9M. Fundamentals as of Aug 17, 2026
Our scenario range runs from $4.28 (bear case) to $7.13 (bull case); at $20.25, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 24% below its 52-week high and 81% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 12% fair-value upside, at -72%, FC screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 23 models by family
Widest divergence: DCF Models ($11.18) versus Earnings-Based ($3.19). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 44
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide.
Full company description
Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division. It offers a suite of individual-effectiveness and leadership-development training and products, such as The 7 Habits of Highly Effective People, The Speed of Trust, The Leader In Me, The Four Disciplines of Execution, Trust & Inspire, and Multipliers. The company also operates internet-based platforms, including All Access Pass and Leader in Me that offer training days and training course materials. The company was formerly known as Franklin Quest Co. and changed its name to Franklin Covey Co. in May 1997. Franklin Covey Co. was incorporated in 1983 and is based in Draper, Utah.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Franklin Covey Co reported revenue of $267M in FY2025 versus $224M in FY2021, a compound +4.5%/yr. Reported net income was $3.1M in FY2025, compounding −31.1%/yr from FY2021.
of which total revenue +3.5 pp · buybacks/dilution +2.1 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
FC screens 72% overvalued. Compare with New Oriental Education & Technology Group →
Peer Group
Education & Training Services · 149 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Education & Training Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Education & Training Services stocks, each showing price versus our Fair Value estimate (as of Aug 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| New Oriental Education & Technology Group EDUN | 966.48 MXN | 875.84 MXN | -9% |
| TAL Education Group TAL | $11.87 | $15.60 | +31% |
| Laureate Education, Inc LAUR | $36.99 | $41.45 | +12% |
| Physicswallah Limited PWL | ₹123.90 | ₹14.81 | -88% |
| Grand Canyon Education, Inc LOPE | $142.06 | $152.01 | +7% |
| Covista Inc CVSA | $128.22 | $135.45 | +6% |
| Stride, Inc LRN | $78.59 | $139.45 | +77% |
| Universal Technical Institute, Inc UTI | $25.64 | $20.98 | -18% |
| Perdoceo Education Corporation PRDO | $31.24 | $40.65 | +30% |
| Strategic Education, Inc STRA | $79.98 | $105.48 | +32% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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