Frontdoor Inc (FTDR) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Frontdoor Inc stock $77.02, price $97.09, that is 20.7% below the price, quality 71 out of 100. Rating: overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
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Frontdoor Inc
FTDR · USOur calculation puts a fair price 21% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $19.55 – $97.09 · fair‑value band $52.49 – $98.62 · the $97.09 price screens above the $77.02 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
Frontdoor, Inc. provides home warranties and new home builder warranties in the United States. The company offers customizable home warranties that help customers to protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances.
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Its home warranty customers subscribe to an annual service plan agreement that covers the repair or replacement of principal components of home systems and appliances, including electrical, plumbing, water heaters, refrigerators, dishwashers, and ranges/ovens/cooktops, as well as pools, spas, and pumps; and heating, ventilation, and air conditioning systems.
It also offers non-warranty home services through website and application; a one-stop app experience for home repair and maintenance using video chat, augmented reality, and computer vision and machining learning.
The company operates under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brand names. Frontdoor, Inc. was founded in 1971 and is headquartered in Memphis, Tennessee.
Stock analysis
Frontdoor Inc (FTDR) currently trades at $97.09, while our model-based Fair Value estimate is $77.02, 21% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $79.69 per share, and 0 of the 22 models we run sit above the $97.09 price.
Bear case: the Economic Profit group reads lowest at $25.65, and 22 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $52.49 (bear) to $98.62 (bull), the price of $97.09 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 71/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Frontdoor Inc reported revenue of $2.1B in FY2025 versus $1.6B in FY2021, a compound +6.9%/yr. Reported net income was $255M in FY2025, compounding +18.8%/yr from FY2021.
Key figures
Market cap $6.9B Mid · P/E ratio 24.2 · P/S ratio 3.16 · EPS (TTM) $4.01 · Net margin 13.0% · Return on equity 90.0% · Return on assets (EBIT) 19.4% (5-year average) · Operating margin 25.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 77 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 98% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −21%, FTDR screens richer than that median.
Fair Value models
All 22 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 3 officers or directors sold shares worth $3.6M and none bought.
- SaleJeffrey FiarmanSVP & Chief Legal Officer2× since Mar 3, 2026: 28,000 shares, avg. $75.73$2.1MAug 10, 2026
- SaleKathryn M CollinsSVP & Chief Revenue Officer10,000 shares at $88.98$889,800Aug 10, 2026
- SaleEvan IversonSVP & Chief Operating Officer18,190 shares at $85.50$1.6MAug 10, 2026
Plus 12 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
FTDR screens overvalued: fair value 21% below the price. Compare with Rollins, Inc →
Earlier news
- Is Frontdoor (FTDR) Fully Priced After Buybacks And Raised Outlook?
- Stocks making big moves this week: Hewlett Packard Enterprise, Frontdoor, Chipotle, Domino's, and Manhattan Associates
- Why Frontdoor (FTDR) Stock Is Trading Lower Today
- Frontdoor, Inc. to Announce Third Quarter 2026 Results
Compare Frontdoor Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Personal Services · 38 stocks
Valuation Multiplesvs Personal Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/S ratio by industry
- EBIT margin by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Personal Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| H&R Block, Inc HRB | $52.69 | $92.29 | +75% | vs FTDR |
| Musti Group MUSTI | €14.95 | €24.86 | +66% | vs FTDR |
| CEWE Stiftung & Co CWC | €114.00 | €156.87 | +38% | vs FTDR |
| Bright Horizons Family Solutions Inc BFAM | $53.52 | $69.81 | +30% | vs FTDR |
| Propel Funeral Partners Limited PFP | A$2.63 | A$2.88 | +10% | vs FTDR |
| Carriage Services, Inc CSV | $26.80 | $26.74 | +0% | vs FTDR |
| Service Corporation SCI | $73.74 | $53.61 | −27% | vs FTDR |
| Rollins, Inc ROL | $37.95 | $21.13 | −44% | vs FTDR |
| Lungyen Life Service Corporation 5530 | 44.50 TWD | 15.88 TWD | −64% | vs FTDR |
| Shenghui Cleanness Group 2521 | HK$0.9300 | HK$0.2465 | −73% | vs FTDR |
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