Rollins, Inc (ROL) Fair Value & Analysis
Consumer Cyclical · US · Market cap $21.4B
Rollins, Inc
ROL · US
Fair value as of: Jul 12, 2026
From 24 valuation models · updated 26 days ago
Share price −15.6% over the past month.
A solid business, but screening 43% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($26.97). The favourable scenario is already priced in.
- Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range $27.34 – $65.18 · fair‑value band $15.03 – $26.97 · the $36.83 price screens above the $21.11 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Rollins, Inc (ROL) currently trades at $36.83, while our model-based Fair Value estimate is $21.11, implying the stock looks roughly 42.7% overvalued today. We read business quality at 59/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Rollins, Inc generated revenue of $3.8B at a net margin of 13.8%. Revenue grew 10.2% year over year. It earns a return on equity of 38.7%. Net debt stands at $938M. Fundamentals as of Jul 12, 2026
Our scenario range runs from $15.03 (bear case) to $26.97 (bull case); at $36.83, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 44% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -2% fair-value upside, at -43%, ROL screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models ($22.83) versus Asset-Based ($1.91). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 73 · Market factors (momentum, volatility) 26
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife.
Full company description
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rollins, Inc reported revenue of $3.8B in FY2025 versus $2.4B in FY2021, a compound +11.6%/yr. Reported net income was $527M in FY2025, compounding +10.2%/yr from FY2021.
ROL screens 43% overvalued. Compare with Service Corporation →
Peer Group
Personal Services · 42 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Personal Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Personal Services stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Service Corporation SCI | $78.72 | $39.27 | -50% |
| Frontdoor, Inc FTDR | $75.69 | $75.55 | -0% |
| H&R Block, Inc HRB | $41.14 | $78.83 | +92% |
| Bright Horizons Family Solutions Inc BFAM | $73.99 | $62.41 | -16% |
| Fu Shou Yuan International Group 1448 | HK$2.64 | HK$4.20 | +59% |
| Lungyen Life Service Corporation 5530 | 48.60 TWD | 31.33 TWD | -36% |
| Carriage Services, Inc CSV | $38.29 | $26.63 | -30% |
| Musti Group MUSTI | €14.35 | €14.08 | -2% |
| Uniao Pet Participacoes S.A AUAU3 | R$3.08 | R$1.37 | -56% |
| Propel Funeral Partners Limited PFP | A$3.20 | A$3.25 | +2% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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