Bright Horizons Family Solutions Inc (BFAM) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Bright Horizons Family Solutions Inc stock $69.81, price $53.52, upside +30.4%, quality 61 out of 100. Rating: undervalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
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Bright Horizons Family Solutions Inc
BFAM · USThe stock costs 23% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $53.24 – $169.73 · fair‑value band $49.53 – $92.55 · the $53.52 price screens below the $69.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Bright Horizons Family Solutions Inc. provides early education and childcare, comprehensive back-up care, educational advisory, and other workplace solutions services for employers and families in the United States, Puerto Rico, the United Kingdom, the Netherlands, Australia, and India.
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It operates in three segments: Full-Service Center-Based Child Care, Back-Up Care, and Educational Advisory services. The Full-Service Center-Based Child Care segment offers traditional center-based early education and childcare, preschool, and elementary education services.
The Back-Up Care segment provides center-based back-up childcare, in-home child and senior care, school-age programs, camps, tutoring, pet care, and self-sourced reimbursed care services, as well as sittercity, an online marketplace for families and caregivers through early education and childcare centers, school-age programs and in-home care providers, the back-up care network, and other providers.
The Educational Advisory services segment offers tuition assistance and student loan repayment program management, workforce education, and related educational consulting services, as well as college admissions and college financial advisory services.
The company was formerly known as Bright Horizons Solutions Corp. and changed its name to Bright Horizons Family Solutions Inc. in July 2012. Bright Horizons Family Solutions Inc. was founded in 1986 and is headquartered in Newton, Massachusetts.
Stock analysis
Bright Horizons Family Solutions Inc (BFAM) currently trades at $53.52, while our model-based Fair Value estimate is $69.81, implying the stock looks roughly 23% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $87.49 per share, and 16 of the 22 models we run sit above the $53.52 price.
Bear case: the Economic Profit group reads lowest at $37.00, and 6 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $49.53 (bear) to $92.55 (bull), the price of $53.52 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Bright Horizons Family Solutions Inc reported revenue of $2.9B in FY2025 versus $1.8B in FY2021, a compound +13.7%/yr. Reported net income was $193M in FY2025, compounding +28.7%/yr from FY2021.
Key figures
Market cap $2.8B Mid · P/S ratio 0.87 · EPS (TTM) $−2.64 · Net margin −4.4% · Return on equity −13.0% · Return on assets (EBIT) 5.2% (5-year average) · Operating margin 12.2% · Revenue (TTM) $3.1B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (low confidence).
What moves the price
The share trades about 49% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 0% fair-value upside, at 30%, BFAM screens cheaper than that median.
Fair Value models
All 22 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 2 officers or directors sold shares worth $656,584 and none bought.
- SaleMary Ann TocioDirector6,000 shares at $72.65$435,900Sep 2, 2026
- SaleMary Lou BurkeCOO North America Center Ops3× since Jul 28, 2026: 2,900 shares, avg. $76.10$220,684Sep 1, 202610b5-1 plan
Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch BFAM, get fair value alerts →
Earlier news
- Bright Horizons Family Solutions (BFAM) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
- Bright Horizons (BFAM) Upgraded to Buy: What Does It Mean for the Stock?
- BFAM vs. APG: Which Stock Is the Better Value Option?
- Bright Horizons Family Solutions Announces Date of Third Quarter 2026 Earnings Release and Conference Call
Compare Bright Horizons Family Solutions Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Personal Services · 38 stocks
Valuation Multiplesvs Personal Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Price/FCF by industry
- Debt-to-equity by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Personal Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| H&R Block, Inc HRB | $52.69 | $92.29 | +75% | vs BFAM |
| Musti Group MUSTI | €14.95 | €24.86 | +66% | vs BFAM |
| CEWE Stiftung & Co CWC | €114.00 | €156.87 | +38% | vs BFAM |
| Propel Funeral Partners Limited PFP | A$2.63 | A$2.88 | +10% | vs BFAM |
| Carriage Services, Inc CSV | $26.80 | $26.74 | +0% | vs BFAM |
| Frontdoor, Inc FTDR | $97.09 | $77.02 | −21% | vs BFAM |
| Service Corporation SCI | $73.74 | $53.61 | −27% | vs BFAM |
| Rollins, Inc ROL | $37.95 | $21.13 | −44% | vs BFAM |
| Lungyen Life Service Corporation 5530 | 44.50 TWD | 15.88 TWD | −64% | vs BFAM |
| Shenghui Cleanness Group 2521 | HK$0.9300 | HK$0.2465 | −73% | vs BFAM |
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Key figures of Bright Horizons Family Solutions Inc
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