Futu Holdings Ltd (FUTU) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Futu Holdings Ltd $229, price $110, upside +107.9%, quality 69 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Futu Holdings Ltd
FUTU · USClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $23.45 – $195.90 · fair‑value band $47.01 – $579.46 · the $109.99 price screens below the $228.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Futu Holdings Limited engages in the provision of digitalized securities brokerage and wealth management product distribution service in Hong Kong and internationally. It offers online financial services, including securities and derivative trades brokerage, margin financing and fund distribution services through its Futubull and Moomoo digital platforms.
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Futu Holdings Limited engages in the provision of digitalized securities brokerage and wealth management product distribution service in Hong Kong and internationally. It offers online financial services, including securities and derivative trades brokerage, margin financing and fund distribution services through its Futubull and Moomoo digital platforms. The company also provides financial information and online community services; online wealth management services under the Money Plus brand name through its Futubull and moomoo platforms, which provides its client access to mutual funds, private funds, bonds, structured products, and other wealth management products; market data and information services; and NiuNiu Community, an open forum for users and clients to share insights, ask questions, and exchange ideas. Futu Holdings Limited was founded in 2007 and is headquartered in Admiralty, Hong Kong.
Stock analysis
Futu Holdings Ltd (FUTU) currently trades at $109.99, while our model-based Fair Value estimate is $228.64, implying the stock looks roughly 51.9% undervalued today.
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Valuation
Bull case: the Economic Profit group reads highest at a median of $848.43 per share, and 12 of the 12 models we run sit above the $109.99 price.
Bear case: the Asset-Based group reads lowest at $189.58, and 0 of the 12 models stay below the price. Evidence for this calculation is medium.
Scenario range: $47.01 (bear) to $579.46 (bull), the price of $109.99 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Financial Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Futu Holdings Ltd reported revenue of HK$22.8B in FY2025 versus HK$7.1B in FY2021, a compound +33.8%/yr. Reported net income was HK$11.3B in FY2025, compounding +41.7%/yr from FY2021.
Key figures
Market cap $15.5B · P/E ratio 10.7 · P/S ratio 5.30 · EPS (TTM) $9.05 · Dividend yield 2.7% · Net margin 49.6% · Return on equity 27.8% · Return on assets (EBIT) 4.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 54 out of 100 (medium confidence).
What moves the price
The share trades about 45% below its 52-week high and 37% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −20% fair-value upside, at 108%, FUTU screens cheaper than that median.
Fair Value models
All 12 models by family
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Set up alert →Quality Score breakdown
Of which business quality 78 · Market factors (momentum, volatility) 30
Revenue & earnings trend
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Recent news
- BFH vs. FUTU: Which Stock Is the Better Value Option?
- Does Futu Holdings (FUTU) Have the Potential to Rally 33.68% as Wall Street Analysts Expect?
- The Bull Case For Futu Holdings (FUTU) Could Change Following Record Q2 2026 Results And LPGA Deal
- Futu (FUTU) Stock Could Be 41% Undervalued As Record Trading Volume Builds
Compare Futu Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Capital Markets · 463 stocks
Valuation Multiplesvs Capital Markets median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Capital Markets stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Morgan Stanley, a financial holding company, MS | $200.18 | $312.73 | +56% |
| The Goldman Sachs Group GS | $949.49 | $756.89 | −20% |
| The Charles Schwab Corporation SCHW | $100.35 | $117.26 | +17% |
| Interactive Brokers Group IBKR | $91.88 | $23.37 | −75% |
| Robinhood Markets, Inc HOOD | $124.25 | $47.73 | −62% |
| Macquarie Group MQG | A$242.35 | A$75.58 | −69% |
| CITIC Securities Company 600030 | ¥26.89 | ¥17.68 | −34% |
| Guotai Haitong Securities Co 601211 | ¥17.71 | ¥18.62 | +5% |
| East Money Information Co 300059 | ¥18.77 | ¥4.77 | −75% |
| CSC Financial Co 601066 | ¥23.77 | ¥40.45 | +70% |
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Key figures of Futu Holdings Ltd
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