Goodrx Holdings Inc (GDRX) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Goodrx Holdings Inc $3.78, price $3.32, upside +14.0%, quality 69 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Goodrx Holdings Inc for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $1.87 – $47.16 · fair‑value band $2.83 – $4.75 · the $3.32 price screens below the $3.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
Follow Goodrx Holdings in your weekly email
Every Wednesday you see whether Goodrx Holdings is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
GoodRx Holdings, Inc., together with its subsidiaries, offers information and tools that enable consumers to compare prices and save on their prescription drug purchases in the United States. The company operates a price comparison platform that provides consumers with curated, geographically relevant prescription pricing, and access to negotiated prices.
Show more
GoodRx Holdings, Inc., together with its subsidiaries, offers information and tools that enable consumers to compare prices and save on their prescription drug purchases in the United States. The company operates a price comparison platform that provides consumers with curated, geographically relevant prescription pricing, and access to negotiated prices. It also offers other healthcare products and services, including subscription programs and pharma manufacturer solutions, as well as telehealth services through the GoodRx Care platform. In addition, the company provides healthcare products and solutions for dogs, cats, and other pets. It serves pharmacy benefit managers who manage formularies and prescription transactions, including establishing pricing between consumers and pharmacies. The company was founded in 2011 and is headquartered in Santa Monica, California.
Stock analysis
Goodrx Holdings Inc (GDRX) currently trades at $3.32, while our model-based Fair Value estimate is $3.78, implying the stock looks roughly 12.3% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of $5.64 per share, and 12 of the 24 models we run sit above the $3.32 price.
Bear case: the Economic Profit group reads lowest at $0.9400, and 12 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: $2.83 (bear) to $4.75 (bull), the price of $3.32 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Healthcare sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Goodrx Holdings Inc reported revenue of $797M in FY2025 versus $745M in FY2021, a compound +1.7%/yr. Reported net income was $30.4M in FY2025.
Key figures
Market cap $1.2B · P/E ratio 52.3 · P/S ratio 2.00 · EPS (TTM) $0.0600 · Net margin 3.8% · Return on equity 3.2% · Return on assets (EBIT) 2.0% · Operating margin 7.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 34% below its 52-week high and 78% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Healthcare peers we cover trades at −45% fair-value upside, at 14%, GDRX screens cheaper than that median.
Fair Value models
Bear $2.83Fair Value $3.78Bull $4.75
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.0441 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.75/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+0.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.0%
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
−20.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−20.7%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−50% → 11%
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+0.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −2.0% a year for the price and +0.9% for the forecasts.
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Health Information Services · 135 stocks
Beats the industry median on 9/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score69 · Top 25%
Fair Value upside+14% · Above median
Profitability
Return on equity (TTM)3% · Above median
Return on assets3% · Above median
Net margin (TTM)3% · Above median
Operating margin (TTM)7% · Above median
Growth and dividend
Revenue growth−4% · Bottom 25%
Balance sheet
Debt / equity0.78× · Highest 25%
Valuation Multiplesvs Health Information Services median · lower = cheaper
P/E (TTM)52.3× · Pricier than median
P/B1.92× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Goodrx Holdings Inc (GDRX) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $3.78 versus a price of $3.32, about +14% upside (undervalued).
What is the fair value of GDRX?
Our model-based fair value for Goodrx Holdings Inc is $3.78 (as of Sep 23, 2026), built from audited fundamentals. The current price: $3.32.
What is the quality score of GDRX?
Goodrx Holdings Inc has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Goodrx Holdings Inc (GDRX)?
Our model-based price target is the fair value of $3.78 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario $2.83, optimistic scenario $4.75. It is a calculation from audited fundamentals, not an analyst target.
What is the Goodrx Holdings Inc stock forecast for 2026?
Our models put fair value at $3.78, about +14% upside versus a price of $3.32 (undervalued). Cautious scenario $2.83, optimistic scenario $4.75. The calculation is refreshed regularly with new filings.
What is the revenue of Goodrx Holdings Inc (GDRX)?
Goodrx Holdings Inc reported trailing-twelve-month revenue of about $788M (latest available figure, as of Sep 23, 2026).
What growth is priced into Goodrx Holdings Inc (GDRX)?
For today's price to be fair in a discounted-cash-flow model, Goodrx Holdings Inc would have to grow free cash flow by +0.4 % per year for five years (discount rate 12.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.7 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of GDRX use?
Our models discount Goodrx Holdings Inc at 12.9 %: a base by market capitalisation (small), damped by beta 1.61, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Goodrx Holdings Inc that is +0.4 % per year a year over ten years, using the same discount rate (12.9 %) and the same formula as our fair value.
How much growth has Goodrx Holdings Inc (GDRX) delivered so far?
Over the past 5 years revenue at Goodrx Holdings Inc grew +7.7 % a year. The price currently implies +0.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Goodrx Holdings Inc (GDRX) growing?
The median revenue growth in the sector is +4.2 % a year. That is the yardstick for the growth priced into Goodrx Holdings Inc (+0.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Goodrx Holdings Inc (GDRX)?
The free-cash-flow yield on the price is 13.87 %: that much free cash flow Goodrx Holdings Inc produces per unit of market value. When it exceeds the discount rate of our models (12.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Goodrx Holdings Inc (GDRX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Goodrx Holdings Inc it is $3.78 per share (as of Sep 23, 2026), against a price of $3.32. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Goodrx Holdings Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, GDRX trades below its calculated fair value: price $3.32, fair value $3.78, a gap of about +14% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GDRX?
No. The price is what the market pays today ($3.32); the fair value is what the company's own numbers justify ($3.78). For Goodrx Holdings Inc the two are $0.4640 per share apart. That gap is exactly why we show both numbers side by side.
How much is Goodrx Holdings Inc worth?
The market values Goodrx Holdings Inc at about $1.2B (market capitalisation, as of Sep 23, 2026). Per share that is $3.32; our models calculate a fair value of $3.78 per share.
What do the bullish and bearish scenarios say about GDRX?
Our models span a range for Goodrx Holdings Inc: cautious scenario $2.83, base $3.78, optimistic $4.75 per share (as of Sep 23, 2026, price $3.32). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GDRX?
Goodrx Holdings Inc trades at a price-to-earnings ratio of 52.3 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $3.78 is built from several models across several years. Other multiples: P/B 1.9, P/S 1.5, EV/EBITDA 12.9.
How solid is the balance sheet of Goodrx Holdings Inc (GDRX)?
Balance-sheet figures for Goodrx Holdings Inc (as of Sep 23, 2026): return on equity 3.2%, debt of 0.78 per unit of equity. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is GDRX from its 52-week high?
Goodrx Holdings Inc trades at $3.32, about 34% below its 52-week high of $5.03 and 78% above the low of $1.87 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $3.78 is for.
Which stocks are comparable to Goodrx Holdings Inc?
From the same area (Healthcare) we also value Veeva Systems Inc, Pro Medicus Limited, BrightSpring Health Services, Inc, HealthEquity, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Goodrx Holdings Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $3.32, calculated fair value $3.78 (+14%), Quality Score 69/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GDRX calculated?
We run Goodrx Holdings Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $3.78, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Goodrx Holdings Inc currently trades 14 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Goodrx Holdings Inc (GDRX)?
The closing price on Sep 23, 2026 was $3.32. Our model-based fair value is $3.78, about +14% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Goodrx Holdings Inc right now?
The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Goodrx Holdings Inc
How large is the market capitalisation of Goodrx Holdings Inc (GDRX)?
The market capitalisation of Goodrx Holdings Inc is $1.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Goodrx Holdings Inc (GDRX)?
The price-to-sales ratio of Goodrx Holdings Inc is 2.00 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Goodrx Holdings Inc (GDRX)?
Earnings per share at Goodrx Holdings Inc are $0.0600 (price ÷ EPS = P/E 52.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Goodrx Holdings Inc (GDRX)?
The net margin of Goodrx Holdings Inc is 3.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Goodrx Holdings Inc (GDRX)?
The return on equity (ROE) of Goodrx Holdings Inc is 3.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Goodrx Holdings Inc (GDRX)?
On an EBIT basis the return on assets of Goodrx Holdings Inc is 2.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Goodrx Holdings Inc (GDRX)?
The operating margin of Goodrx Holdings Inc is 7.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Goodrx Holdings Inc (GDRX)?
Revenue at Goodrx Holdings Inc is growing −4.4% versus a year earlier (3y avg +1.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Goodrx Holdings Inc (GDRX)?
Earnings per share at Goodrx Holdings Inc are growing −88.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Goodrx Holdings Inc (GDRX) hold?
Goodrx Holdings Inc holds more cash than debt, $202M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
Free · no account needed
Watch Goodrx Holdings Inc in the live analysis
One click puts Goodrx Holdings Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Some data
Sep 23, 2026