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GoodRx Holdings (GDRX) Fair Value & Analysis

Healthcare · US · Market cap $1.1B

GH GoodRx Holdings logo GoodRx Holdings GDRX · US
Price$3.68
Fair Value$1.88
Upside-48.9%
Quality69/100
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Healthy Growth
Thin margins · 2.6% net margin
Moderate debt · generates free cash flow
Ranks above peers (9/13)
Narrow moat 36/100
Evidence: High Range $1.41 – $2.34 Share as image

Fair value as of: Jul 20, 2026

From 24 valuation models · updated 21 days ago

Share price +24.3% over the past month.

A solid business, but screening 49% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($2.34). The favourable scenario is already priced in.
  • Solid but not exceptional quality (69/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

$47.16 $1.87 Fair Value $1.88 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.

How to read this chart

60‑month range $1.87 – $47.16 · fair‑value band $1.41 – $2.34 · the $3.68 price screens above the $1.88 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.

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Analysis

GoodRx Holdings (GDRX) currently trades at $3.68, while our model-based Fair Value estimate is $1.88, implying the stock looks roughly 48.9% overvalued today. The Quality Score stands at 69/100 (solid quality), in the Healthcare sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, GoodRx Holdings generated revenue of $788M at a net margin of 2.6%. Revenue declined 4.4% year over year. It earns a return on equity of 3.2%. The balance sheet holds a net cash position of $202M. Fundamentals as of Jul 20, 2026

Our scenario range runs from $1.41 (bear case) to $2.34 (bull case); at $3.68, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 37% below its 52-week high and 108% above its 52-week low, currently above its 200-day average. For context, the median of 10 Healthcare peers we cover trades at -53% fair-value upside, at -49%, GDRX screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $5.19 $8.80 $14.01 80
Residual Income $1.52 $1.48 $1.28 76
Rev-Margin DCF $3.17 $5.43 $8.36 74
All 24 models by family
DCF Models
FCF DCF $5.30 $9.43 $15.79 38
Owner Earnings $3.24 $5.97 $10.17 31
5Y Revenue Exit $3.17 $5.41 $8.34 39
5Y EBITDA Exit $5.01 $9.22 $14.47 41
5Y P/E Exit $2.47 $3.97 $5.58 38
10Y Revenue Exit $3.84 $6.14 $9.45 36
10Y EBITDA Exit $5.04 $8.69 $14.16 37
10Y P/E Exit $3.50 $5.16 $7.34 35
Earnings-Based
Graham-Dodd $0.7200 $3.39 $4.66 54
Lynch FV $0.9000 $1.29 $1.67 50
PEG = 1.0 $0.9000 $1.29 $1.67 46
EPV $0.9300 $1.17 $1.36 59
Multiples
P/E Multiple $1.74 $2.32 $2.90 63
P/S Multiple $1.34 $1.79 $2.24 58
P/B Multiple $1.34 $1.79 $2.24 55
EV/EBIT $3.09 $4.38 $5.67 53
EV/EBITDA $5.38 $7.43 $9.48 54
EV/Revenue $1.99 $3.17 $4.35 43
Asset-Based
NCAV (Graham) $1.07 $1.43 $2.13 50
Growth DCF
Growth DCF $5.19 $8.80 $14.01 80
Rev-Margin DCF $3.17 $5.43 $8.36 74
Economic Profit
Residual Income $1.52 $1.48 $1.28 76
ROIC Compounder $0.9300 $1.17 $1.36 72
Growth Earnings
Growth-Adj P/E $1.45 $2.08 $2.70 68

Widest divergence: DCF Models ($5.97) versus Economic Profit ($1.17). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $788M
Revenue growth (YoY) -4.4%
Net margin 2.6%
Return on equity 3.2%
Free cash flow $164M FY2025
P/E ratio 52.3
More key figures
Operating margin 7.2%
EPS (TTM) $0.0600
EPS growth (YoY) -88.3%
Net cash $202M FY2025

Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 69/100

Of which business quality 67 · Market factors (momentum, volatility) 40

Profitability 43
Margins and returns on capital today
Quality Growth 51
Are margins and returns improving?
Cashflow 90
Earnings quality: real cash, not paper profit
Fin. Strength 39
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 7
Calm price path (market factor)
Momentum 67
Price trend over the last 3–12 months (market factor)
52W Momentum 30
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

GoodRx Holdings, Inc., together with its subsidiaries, offers information and tools that enable consumers to compare prices and save on their prescription drug purchases in the United States. The company operates a price comparison platform that provides consumers with curated, geographically relevant prescription pricing, and access to negotiated prices.

Full company description

GoodRx Holdings, Inc., together with its subsidiaries, offers information and tools that enable consumers to compare prices and save on their prescription drug purchases in the United States. The company operates a price comparison platform that provides consumers with curated, geographically relevant prescription pricing, and access to negotiated prices. It also offers other healthcare products and services, including subscription programs and pharma manufacturer solutions, as well as telehealth services through the GoodRx Care platform. In addition, the company provides healthcare products and solutions for dogs, cats, and other pets. It serves pharmacy benefit managers who manage formularies and prescription transactions, including establishing pricing between consumers and pharmacies. The company was founded in 2011 and is headquartered in Santa Monica, California.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

GoodRx Holdings reported revenue of $797M in FY2025 versus $745M in FY2021, a compound +1.7%/yr. Reported net income was $30.4M in FY2025.

Growth Quality 75/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
$797M
Latest YoY
+0.6%
Avg. growth/yr (3Y)
+1.3%
Avg. growth/yr (5Y)
+7.7%
Avg. growth/yr (9Y)
+26.0%
Revenue +1.7%/yr
FY21 $745M
FY22 $767M
FY23 $750M
FY24 $792M
FY25 $797M
Net income
FY21 −$25.3M
FY22 −$32.8M
FY23 −$8.9M
FY24 $16.4M
FY25 $30.4M

GDRX screens 49% overvalued. Compare with Veeva Systems Inc →

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Cite: Fair Value Calculator (2026). "GoodRx Holdings Fair Value". https://www.fairvalue-calculator.com/stock/GDRX

Peer Group

Health Information Services · 127 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 69 · Top 25%
Fair Value upside −49% · Below median
Return on equity (TTM) 3% · Above median
Return on assets 3% · Above median
Net margin (TTM) 3% · Above median
Operating margin (TTM) 7% · Above median
Revenue growth -4% · Bottom 25%
Debt / equity 0.78× · Higher than 75% of peers

Valuation Multiples vs Health Information Services median · lower = cheaper

P/E (TTM) 52.3× · Pricier than median
P/B 1.73× · Cheaper than median
P/S (TTM) 1.35× · Cheaper than median
P/FCF 6.5× · Cheaper than median
EV/EBITDA 11.7× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 0 · sector 33
PAST 13 · sector 7
HEALTH 61 · sector 98
DIVIDEND 0 · sector 35

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Health Information Services stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).

Stock Price Fair Value vs Fair Value
Veeva Systems Inc VEEV $190.12 $95.12 -50%
Pro Medicus Limited PME A$194.84 A$23.74 -88%
BrightSpring Health Services, Inc BTSG $68.16 $21.31 -69%
HealthEquity, Inc HQY $97.67 $56.63 -42%
Hinge Health, Inc HNGE $88.80 $24.03 -73%
10x Genomics, Inc TXG $45.75 $17.18 -62%
Waystar Holding WAY $22.69 $12.86 -43%
Doximity, Inc DOCS $22.21 $17.18 -23%
Privia Health Group PRVA $28.10 $5.30 -81%
Inventurus Knowledge Solutions Limited IKS ₹1,846 ₹860.28 -53%

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Frequently asked questions

Is GoodRx Holdings (GDRX) overvalued or undervalued?
As of Jul 20, 2026, our model estimates a fair value of $1.88 versus a price of $3.68, about −49% (overvalued).
What is the fair value of GDRX?
Our model-based fair value for GoodRx Holdings is $1.88 (as of Jul 20, 2026), built from audited fundamentals. The current price is $3.68.
What is the quality score of GDRX?
GoodRx Holdings has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of GoodRx Holdings (GDRX)?
GoodRx Holdings reported trailing-twelve-month revenue of about $788M (latest available figure, as of Jul 20, 2026).
What is the net profit margin of GDRX?
The net profit margin of GoodRx Holdings is about 2.6%, meaning it keeps roughly 2.6% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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