Guldbrev Holding (GULD) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 374M SEK
Fair value as of: Aug 13, 2026
From 24 valuation models · updated today
Fair value updated Aug 13, 2026, revised from kr 61.25 to kr 56.53 (−7.7%) since Jul 15, 2026. Share price +6.4% over the past month.
A strong business, screening 194% undervalued on our models.
What matters now
- The rarer combination: high quality (78/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case (kr 42.37). The market is more pessimistic than our downside scenario.
- The model range is unusually wide (kr 42.37 to kr 160.72). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (10 months)
White line = price, green steps = our fair value per fiscal year. As of Aug 13, 2026.
How to read this chart
10‑month range kr 15.27 – kr 25.17 · fair‑value band kr 42.37 – kr 160.72 · the kr 19.20 price screens below the kr 56.53 fair value. As of Aug 13, 2026.
Analysis
Guldbrev Holding (GULD) currently trades at kr 19.20, while our model-based Fair Value estimate is kr 56.53, implying the stock looks roughly 194.4% undervalued today. The Quality Score stands at 78/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Guldbrev Holding generated revenue of 476M SEK at a net margin of 18.4%. Revenue grew 85.9% year over year. It earns a return on equity of 124.6%. Net debt stands at 2.4M SEK. Fundamentals as of Aug 13, 2026
Our scenario range runs from kr 42.37 (bear case) to kr 160.72 (bull case); at kr 19.20, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 25% below its 52-week high and 29% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -52% fair-value upside, at 194%, GULD screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (kr 156.60) versus Asset-Based (kr 1.96). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 79 · Market factors (momentum, volatility) 25
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Guldbrev Holding AB (publ) purchases and recycles gold and jewelry from private individuals primarily in Sweden, Norway, and Finland. It offers a digitalized process for consumers to sell their gold by mail. The company was founded in 2009 and is based in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2025 · reported fiscal years
Guldbrev Holding reported revenue of kr 405M in FY2025 versus kr 83.7M in FY2022, a compound +69.1%/yr. Reported net income was kr 70.8M in FY2025, compounding +236.8%/yr from FY2022.
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Peer Group
Internet Retail · 109 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 30/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $267.28 | $127.67 | -52% |
| Alibaba Group BABA | $125.22 | $76.00 | -39% |
| PDD Holdings PDD | $89.04 | $224.27 | +152% |
| MercadoLibre, Inc MELI | $1,828 | $798.98 | -56% |
| DoorDash, Inc DASH | $212.00 | $38.64 | -82% |
| Sea Limited SE | $128.11 | $52.70 | -59% |
| eBay Inc EBAY | $102.31 | $60.13 | -41% |
| JD.com, Inc JD | €27.00 | €31.73 | +18% |
| Coupang, Inc CPNG | $16.32 | $2.79 | -83% |
| Delivery Hero SE DHER | €37.04 | €12.71 | -66% |
Compare Guldbrev Holding with another stock
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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